Level 3 - Rank E - Lesson 1: Understanding Persuasive Communication

Level 3 - Rank E - Lesson 1: Understanding persuasive communication Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. See Rick: Yasu, how’s your proposal for the executive directors coming along?
Introduce the goal of the lesson. Yasu: I’m really nervous about it. I wish I could be more persuasive like you.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 1: Understanding persuasive Rick: You’ll be fine, Yasu. You are persuasive.
communication Biz Tip Yasu: No, I’m not. I lack confidence and charisma.
Hi, I’m ____. Looking
forward to seeing you. Rick: Yasu, persuasive communication isn’t measured by the amount of
Persuasive communication
2. Reinforce the goal of the lesson by asking a few questions like: is NOT about wowing your confidence or charisma one has. It’s measured by the responses you
• What is persuasive communication to you? audience with bells and get from people. You convinced me with your proposal because you
• Have you ever had to persuade executives in your company? whistles. did your research, you explained it clearly and logically, and you
communicated it persuasively.
See 3. Read the dialogue together and ask some follow up questions. Yasu: But I know you. So, it was easy.
Focus on pronunciation, intonation, and fluency. Rick : That’s true. Persuading people you don’t know very well is much more
challenging, but the basic approach is the same.
4. Have the student read the two Biz Tips and elaborate. Yasu: What’s the approach?
Biz Tip Rick: First, you need to know what the executives want. They also need to
Try 5. Have the student answer the list of questions. Persuasive communication know who you are and why they should listen to you.
Ask some follow up questions if necessary. is knowing your Yasu: What about all the techniques you use?
audience’s needs, framing Rick: We’ll talk about that too, but don’t expect revolutionary tricks that
Act 6. Complete the final activity. your ideas to meet their work like magic because that’s not persuasive communication. It’s
• Have the student carry out the task needs, supporting with really about understanding your listeners’ needs, framing your
evidence, and connecting
• Make sure the student follows the Biz Tips with your listeners. proposal to meet their needs, supporting your idea with data, and
• Give feedback by REFINING the student's English connecting with them.
Yasu: You make it sound so easy.
Wrap up 7. Give the student feedback.
• Review key points of the lesson
COPY & PASTE • Give student feedback/ study tips
Thank you for studying at • Tell the student there will be a review Try Answer these questions.
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call 1. What was Yasu’s initial understanding of persuasive communication?
2. What is Rick’s definition of persuasive communication?
3. In what situation do you need to be persuasive in your job?
Act Role play

Explain what persuasive communication is to your colleague.
Last revision: 02/15/2021 281

Level 3 - Rank E - Lesson 2: Understanding their needs Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. See Yasu: So, the first thing I need to do is understand what the executive
Introduce the goal of the lesson. directors want, right?
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 2: Understanding their needs Rick: Yes. So place yourself in their shoes. What are they most interested in?
Biz Tip Yasu: Well, they want the company to be profitable, gain market share, and
forward to seeing you. 2. Test the student by saying: expand our product line.
The first step in persuasive
• Let’s do a short test. Understanding persuasive communication. (Have the communication is to know Rick: Of course, but let’s look a little more carefully at some of the factors
student explain what persuasive communication is to a colleague.) the needs of the listener. that the executives are concerned about.
The student should explain that persuasive communication is knowing your audience’s Yasu: Well, our profitability has gone down due to price cuts brought on by
needs, framing your idea to meet their needs, supporting with evidence, and foreign competition. We’ve lost 3% of our market share over the last
connecting with them. four years. And we haven’t released any new products for the last two
years.
3. Reinforce the goal of the lesson by asking a few questions like: Rick: And what is your proposal going to tell them?
• Why is it important to know the audience’s needs in order to be persuasive? Yasu: I’m going to tell them that I have an idea for a revolutionary business
• How can you find out the needs of people? Biz Tip model that will allow us to increase our profitability, gain market share,
Your message needs to and offer a unique product nonexistent in the market.
See 4. Read the dialogue together and ask some follow up questions. change depending on who Rick: Great. But why should they listen to you?
Focus on pronunciation, intonation, and fluency. you are presenting to. Yasu: I don’t know. They probably won’t listen to me.
• What did Rick mean by “place yourself in their shoes?” Rick: If you can show you have credibility, they will listen. We can talk about
that next time.
5. Have the student read the two Biz Tips and elaborate.
Try 6. Have the student answer the list of questions.

Ask some follow up questions if necessary.
Try Answer these questions.
Act 7. Complete the final activity. 1. What’s the first step in persuasive communication?
• Have the student carry out the task 2. According to Yasu, what are the executive directors’ needs?
• Make sure the student follows the Biz Tips 3. What is Yasu going to propose to them?
• Give feedback by REFINING the student's English 4. According to Rick, what does Yasu need to do first to get the directors to
listen to him?
COPY & PASTE • Give student feedback/ study tips Act Role play
Thank you for studying at • Tell the student there will be a review If you were making a proposal to a colleague, your boss, or an executive,
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call what would their needs be?

Level 3 - Rank E - Lesson 3: Building credibility Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. See Example
Introduce the goal of the lesson. Yasu: First, I’d like to thank the executive directors for this opportunity to
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 3: Building credibility present my idea. My name is Yasu Takeda and I work in the overseas
Biz Tip sales department. I’d like to present a new business model that has the
forward to seeing you. 2. Test the student by saying: potential to significantly …
Real credibility doesn’t
• Let’s do a short test. Understanding their needs. (Have the student tell you the happen overnight. It takes
needs of his/her executives.) time to establish trust and Bizmates style
The student should give specific information about what the executive’s needs are. to prove yourself. Yasu: First, I’d like to thank the executive directors for this opportunity to
present my idea.
3. Reinforce the goal of the lesson by asking a few questions like:
Before I begin, please allow me to briefly introduce myself. My name is
• Why is credibility important in persuading someone?
Yasu Takeda and I work in the overseas sales department.
• How can you show that you have credibility?
Before joining MMB, I worked for MEDTEC, one of our biggest clients,
See 4. Have the student read the first passage and ask some follow up questions. Biz Tip where I was able to see firsthand the range of products offered by our
Focus on pronunciation, intonation, and fluency. To build credibility, you competitors.
• Was Yasu able to build credibility? can follow this process: What I saw were different sales approaches by different wiring
• Thank the audience
• Introduce yourself companies for the same product. Some were packaged differently and
• Explain your background had nicer brochures, but essentially, these companies were selling the
• Explain some unique and same thing. And most of the time, price was the determining factor for
6. Have the student read the second passage and ask some follow up questions. relevant experience our decision.
Act 8. Complete the final activity.

• Have the student carry out the task Try Answer these questions.
1. Do you think the executive directors would be more interested in listening
• Make sure the student follows the Biz Tips
to the rest of Yasu’s presentation after the first opening or the second
• Give feedback by REFINING the student's English
opening?
Wrap up 2. How did Yasu build some credibility in the second opening?
9. Give the student feedback.
3. What types of proposals do you make in your job?
COPY & PASTE 4. How can you show your credibility when you make your proposal?
• Give student feedback/ study tips
Thank you for studying at • Tell the student there will be a review
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call
Act Role play
If you were making a proposal to a colleague, your boss, or an executive, how
would you build credibility?

Level 3 - Rank E - Lesson 4: Framing Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: This new business model will not only improve customer satisfaction,
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 4: Framing it will also improve employee satisfaction.
Biz Tip
Hi, I’m ____. Looking We have a lot of talented employees whose skills are underutilized.
forward to seeing you. 2. Test the student by saying:
Framing is identifying In my proposal, I will highlight the merits to our employees, our
• Let’s do a short test. Building credibility. (Have the student build credibility when what it is the audience
making a proposal to his/her executives.) wants and showing that customers, and our company.
The student should explain his area of expertise and unique experience to show that your proposal will address
he/she is credible to make his/her proposal. these issues. Bizmates style
Yasu: So what are the major issues that we are facing at MMB Corp?
3. Reinforce the goal of the lesson by asking a few questions like: Certainly it’s no secret that over the last three years, our profitability
• What is the meaning of framing? has gone down more than 5%, our market share down by 3%, and not a
• Would your presentation approach and message differ depending on the single product release.
audience? Why? Biz Tip
This is not unique to MMB Corp. but a trend seen in many domestic
Having accurate companies in our industry. In my proposal, I would like to introduce a
See 4. Have the student read the first passage and ask some follow up questions.
information of the
Focus on pronunciation, intonation, and fluency. new business model that will bring our profitability back to our peak
audience’s needs is
• Do you think Yasu framed his presentation appropriately for his executives? essential to properly years, enter a new untapped market, and allow us to release several
frame your proposal. new products each year.
6. Have the student read the second passage and ask some follow up questions.
Try 7. Have the student go through the activity by giving his opinions. Try Answer these questions.
Ask some follow up questions if necessary. 1. What was the focus of Yasu’s proposal in the first example?
2. What was the focus of Yasu’s proposal in the second example?
Act 8. Complete the final activity. 3. Which example do you think the executives would be more interested in?
• Have the student carry out the task Why?
Act Role play
Wrap up 9. Give the student feedback. If you were making a proposal to a colleague, your boss, or an executive, how
• Review key points of the lesson would you frame it?
COPY & PASTE

Level 3 - Rank E - Lesson 5: Making analogies Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: My proposal is a systematic customization model.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 5: Making analogies
Biz Tip Our clients can select the features they want in their wiring products
Hi, I’m ____. Looking over the internet.
Analogies can be an Let me now explain each part of the model…
• Let’s do a short test. Framing. (Have the student explain how he/she would effective tool to explain
frame his/her presentation when making a proposal to his/her executives.) complex ideas or to help
The student should explain that he would target key topics that his/her executives the listener visualize your Bizmates style
would be interested in. idea. Yasu: Imagine a systematic customization model which allows our clients to
pick and choose the features they want in every one of their wiring
3. Reinforce the goal of the lesson by asking a few questions like: products over the internet.
• What is an analogy?
• Why do you think analogies can be useful to be persuasive? It’s like being able to create your own pizza instead of choosing from a
Biz Tip set menu.
See 4. Have the student read the first passage and ask some follow up questions.
When you make your
Focus on pronunciation, intonation, and fluency. The client can select the materials, the color, and a number of other
analogy,
• Did Yasu use an analogy? 1. Present your idea features without having to make an appointment with a sales
2. Make an analogy to representative days in advance.
5. Have the student read the two Biz Tips and elaborate. explain the basic
concept
3. Give details of your
idea
Try 7. Have the student go through the activity by giving his opinions.
Act 8. Complete the final activity. Try Answer these questions.

• Have the student carry out the task 1. Which speech did you find more persuasive? Clearer?
• Make sure the student follows the Biz Tips 2. What was the analogy used in Yasu’s second speech?
• Give feedback by REFINING the student's English 3. Think of analogies to help explain what you do.

Thank you for studying at • Tell the student there will be a review If you were making a proposal to a colleague, your boss, or an executive,
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call what analogy would you make?

Level 3 - Rank E - Lesson 6: Supporting with data and examples Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: Customization is a trend that we see everywhere in the consumer
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 6: Supporting with data and examples business. As our clients offer more flexibility in their products, they
Biz Tip need their suppliers to do the same.
When using data to We already receive many requests for customized products from our
• Let’s do a short test. Making an analogy. (Have the student give an example of support your idea, don’t clients. And each year, that figure is growing. However, our production
an analogy that he/she could use when making a proposal to his/her just show the figures –
team cannot handle this new demand.
executives.) give meaning to the
The student should make an analogy which helps the audience visualize his/her idea. figures. We need to increase our resources and implement new processes.
3. Reinforce the goal of the lesson by asking a few questions like: Bizmates style
• Why are data and examples necessary to persuade the audience? Yasu: Customization is a trend that we see everywhere in the consumer
business. For example: customized travel plans, customized car interiors,
See 4. Have the student read the first passage and ask some follow up questions. Biz Tip customized internet services, etc.
Focus on pronunciation, intonation, and fluency.
To support your statement, Here, I have a chart that shows the number of requests for customized
• Did Yasu provide data and examples to support his idea? you can use: products from our top three clients over the last three years. We
• What data and examples would you give if you were Yasu? 1. Examples
received 300 requests in 2010, 450 requests in 2011, and over 850 in
2. Figures
3. Opinion from an expert 2012.
What do these figures tell us? They show that customization is growing
6. Have the student read the second passage and ask some follow up questions. and it’s growing fast.

Act 8. Complete the final activity. Try Answer these questions.

1. What examples did Yasu use to support his ideas in the second speech?
• Have the student carry out the task
2. What data did Yasu use to support his ideas in the second speech?
3. What kind of data do you use in your job?

If you were making a proposal to a colleague, your boss, or an executive,
what data or examples would you use to support your ideas?

Level 3 - Rank E - Lesson 7: Using logic Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: So, this is my proposal for a systematic customization model.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 7: Using logic
Biz Tip It will increase our profitability and meet our clients’ needs.
forward to seeing you. 2. Test the student by saying: If we implement this system by October, we could gain market share,
One simple way to help
• Let’s do a short test. Supporting with data and examples. (Have the student give form your logic is to ask too.
an example of the kind of data that he/she could use when making a proposal to yourself “Why” a few
his/her executives.) times. Bizmates style
The student should provide relevant data or examples to support his/her idea. Yasu: My proposal for a systematic customization model is based on a simple
fact: it makes business sense.
It makes business sense because it’ll increase our profitability.
• Is it easy for you to speak logically in English?
It’ll increase our profitability because our clients would be willing to
• Why is it more difficult to speak logically in a second language?
Biz Tip pay more. They would be willing to pay more because they can offer
• Do you use any tools to help you think logically in English?
customized products at a premium price to end-users.
Another simple way to
See 4. Have the student read the first passage and ask some follow up questions. help form your logic is to If we implement this system by October of this year, we would be able
Focus on pronunciation, intonation, and fluency. use “If” statements. to make it in time for the winter bonus season.
• Was Yasu’s logic easy to follow? If we make it in time for the bonus season, we could make special offers
to our clients.
5. Have the student read the two Biz Tips and elaborate. If we do that, we would gain market share.

Possible answers with “why” statements: Try Answer these questions.
I should exercise more because I want to lose weight. I want to lose weight because I 1. How clear was the logic in Yasu’s first speech? In his second speech?
want to look better. I want to look better because I want to feel good about myself. I 2. What was the logic used in Yasu’s second speech?
want to feel good about myself because … 3. Try using the “Why” and “If” techniques with the following general
Possible answers with “If” statements: statements:
If I exercise more, I can lose weight. If I lose weight, I can look better. If I look better, I • I should do more exercise.
can feel good about myself. If I feel good about myself, I can … • We need to enter the Chinese market.
• I need to improve my English.
• Make sure the student follows the Biz Tips Act Role play
• Give feedback by REFINING the student's English If you were making a proposal to a colleague, your boss, or an executive, how
would you form your logic to support your ideas?

Level 3 - Rank E - Lesson 8: Connecting with the listener Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: In summary, the systematic customization model will help us improve
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 8: Connecting with the listener profitability, gain market share, and add innovation to our product line.
Biz Tip
Hi, I’m ____. Looking I hope you see the merits of my proposal and seriously consider it.
Persuasion is not just That’s all for my presentation.
• Let’s do a short test. Using logic. (Have the student give an example of some about logic and data.
logical statements that he/she could use when making a proposal to his/her Sometimes, decisions are Now, I’d be happy to answer your questions.
executives.) based on feelings and
The student should give examples of logical statements using “because” or “if” emotions. Bizmates style
statements. Yasu: Today, we looked at how the systematic customization model can give
us the innovation that we have been missing so that we can increase
3. Reinforce the goal of the lesson by asking a few questions like: profitability and regain our market share.
• What does it mean to connect with the listener?
• Is it important to be liked by the audience to be persuasive? Biz Tip While I was coming up with this idea, I had a chance to share my
thoughts with my colleagues, some managers, and a few directors. The
See 4. Have the student read the first passage and ask some follow up questions. Connect with the listener response was very positive. The excitement and energy I felt from them
by being honest, really motivated me to make this proposal.
Focus on pronunciation, intonation, and fluency. passionate, and likeable.
• Was Yasu able to connect with the audience? I’m sure that there are other factors that need to be considered at the
executive level that I’m not aware of. However, I do know that many
5. Have the student read the two Biz Tips and elaborate. people at MMB are ready to take action.
Try 7. Have the student answer the list of questions. Try Answer these questions.
Ask some follow up questions if necessary. 1. If you were an executive listening to Yasu’s first speech, how would you
feel? In the second speech?
Act 8. Complete the final activity. 2. Is it common practice in Japanese business to try to connect with the
• Have the student carry out the task audience?
• Make sure the student follows the Biz Tips 3. Have you ever attended a presentation where the presenter connected
• Give feedback by REFINING the student's English with the audience?

• Review key points of the lesson Act Role play
COPY & PASTE
• Give student feedback/ study tips If you were making a proposal to a colleague, your boss, or an executive, how
Thank you for studying at • Tell the student there will be a review would you connect to the listener?

Level 3 - Rank E - Lesson 9: Giving advice on persuasive communication Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. See Willy: Yasu, I heard that the executives were really impressed with your
Introduce the goal of the lesson. proposal. Well done.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 9: Giving advice on persuasive Yasu: Well, I got a lot of help from Rick. He helped me learn the art of
communication Biz Tip persuasive communication.
forward to seeing you. Willy: Yeah, I’d like to learn how to wow an audience in a presentation, too.
2. Test the student by saying: is not something you do in Yasu: One thing that I learned about persuasive communication is that it’s
• Let’s do a short test. Connecting with the listener. (Have the student give an a single presentation. It’s not something you do to wow an audience in a one-time presentation.
example of connecting with the audience when making a proposal to his/her a long-term process. Willy: Really? What is it then?
executives.) Yasu: It’s an entire process that requires time and commitment. It’s about
The student should somehow show honesty, passion, and likeability. making the effort to really know your listeners, framing your ideas to
meet their needs, supporting your ideas with facts, evidence, and
3. Reinforce the goal of the lesson by asking a few questions like: examples, and most importantly connecting with them.
• How comfortable are you with persuasive communication? Willy: And how do you do all that?
Biz Tip Yasu: Well, there are some techniques you can use. I’d be happy to share
See 4. Read the dialogue together and ask some follow up questions. them with you.
Focus on pronunciation, intonation, and fluency. is knowing your Willy: Wow. You’ve already persuaded me.
• Has Willy’s perception of persuasive communication changed from his initial audience’s needs, framing
understanding of it? your ideas to meet their
needs, supporting with
5. Have the student read the two Biz Tips and elaborate. evidence, and connecting
with your listeners.

Act 7. Complete the final activity. 1. What was Willy’s understanding of persuasive communication?
• Have the student carry out the task 2. What was Yasu’s definition of persuasive communication?
• Make sure the student follows the Biz Tips 3. Has your view changed at all about persuasive communication compared
• Give feedback by REFINING the student's English to before you started this section?

• Review key points of the lesson Act Role play
COPY & PASTE • Give student feedback/ study tips Give advice to a colleague who wants to know about persuasive
Thank you for studying at • Tell the student there will be a review communication.

Level 3 - Rank E - Lesson 10: Review Test Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. Part 1  Lesson 1: Understanding persuasive communication
Introduce the goal of the lesson.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 10: Review Test
 Lesson 2: Understanding their needs
• We are going to review all the points you learned from Lesson 1 to 9.  Lesson 3: Building credibility
Part 1 3. Go through the list of tasks and have the student give you the key points of  Lesson 4: Framing
what he/she has learned in each lesson.
L1: Understanding persuasive communication
L2: Understanding their needs  Lesson 5: Making analogies
L3: Building credibility
L4: Framing  Lesson 6: Supporting with data and examples
L5: Making analogies
L6: Supporting with data and examples  Lesson 7: Using logic
L7: Using logic
L8: Connecting with the listener
L9: Giving advice on persuasive communication  Lesson 8: Connecting with the listener
Part 2 4. Have some role play with the student based on the given scenario. Make the  Lesson 9: Giving advice on persuasive communication
conversation as interactive as possible.

Imagine that you have the chance to propose your idea to the
• Give student feedback/ study tips Part 2
COPY & PASTE • If the student passes the REVIEW test, congratulate him/her and tell him/her executives of your company. Use the persuasive communication
Thank you for studying at that he may go onto Lesson 11 next time. techniques you’ve learned in a 10-minute presentation to
Bizmates. (bow) • If the student fails the REVIEW, tell the student which lessons he/she needs to convince them. You may prepare slides for your presentation.
redo, and make note of it for the next trainer.
• Paste "Thank you" message in the chat box after ending call Also, give advice to your colleague on what persuasive
communication is.

Level 3 - Rank E - Lesson 11: Understanding leadership Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. See Rick: Yasu, congratulations on your promotion to assistant manager.
Introduce the goal of the lesson. Yasu: Thanks Rick. It’s my first time to take on a managerial role. So, I’m a
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 11: Understanding leadership little worried about it.
Biz Tip Rick: It’s certainly not an easy transition from worker to manager. Suddenly,
forward to seeing you. 2. Reinforce the goal of the lesson by asking a few questions like: you deal with pressure from people above you and below.
A manager controls, plans,
• What is leadership to you? and organizes while a Yasu: I don’t know if I can handle all this pressure. I’m not really the type of
• Which business leader do you think has great leadership? Why? leader motivates and person to lead people.
inspires. Rick: Well, most of us aren’t born leaders. Leadership is a skill which can be
See 3. Read the dialogue together and ask some follow up questions. learned.
Focus on pronunciation, intonation, and fluency. Yasu: How can I become a good leader?
Rick: Well, who would you consider to be a good leader?
4. Have the student read the two Biz Tips and elaborate. Yasu: Our current president, Mr. Yamamoto, has great leadership skills.
Rick: Yes, he does. What makes him a great leader?
Try 5. Have the student answer the list of questions. Biz Tip Yasu: Well, he has a clear vision for a start.
Ask some follow up questions if necessary. Leadership is a skill that is Rick: Yes, that’s very important. Anything else?
not only reserved for Yasu: Yeah, he has integrity, humility, and responsibility.
Act 6. Complete the final activity. managers. It’s essential for Rick: You’re right. He also takes quick action and communicates well.
• Have the student carry out the task people in all levels of an Yasu: Thanks for this talk, Rick. I feel much more motivated. I’m going to
• Make sure the student follows the Biz Tips organization. make some major changes. I don’t want to be a boring manager; I
• Give feedback by REFINING the student's English want to be a great leader.
Rick: Hold on a second, Yasu. Don’t forget that you are a manager, and your
Wrap up 7. Give the student feedback. job is to manage the operation of your team. With leadership skills,
• Review key points of the lesson you can instill motivation and change, but your job is to manage the
COPY & PASTE • Give student feedback/ study tips daily operation. That’s important, too.
Thank you for studying at • Tell the student there will be a review Yasu: I see. I need to be a good manager with leadership skills.
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call Rick: Exactly.

1. According to Rick, is leadership a quality that people are born with?
2. What were some of the qualities of a leader that Rick and Yasu
mentioned?
3. According to Rick, what is the difference between a manager and a leader?
Act Role play

Explain what leadership is to your colleague.

Level 3 - Rank E - Lesson 12: Explaining your vision Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: Hi, everyone. The reason I called this meeting is because I am your new
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 12: Explaining your vision boss, and I would like to explain my vision. This is important because it
Biz Tip is what I expect from you. Our company target for this year is to
forward to seeing you. 2. Test the student by saying: increase sales by 8%. However, I want all of you to aim for 10%. I want
Your vision needs to
• Let’s do a short test. Understanding leadership. (Have the student explain what highlight “What’s in it for to be able to say that my team achieved the highest sales figures in our
leadership is to a colleague.) me?” or “WIFM” to get company.
The student should explain that leadership is a skill that is not only reserved for everyone on board.
managers. It’s essential for people in all levels of an organization. A manager controls, Bizmates style
plans, and organizes while a leader motivates and inspires. Yasu: Hi, everyone. I’ve already had individual meetings with all of you
wherein I got some great ideas on how to make our team better. I’ve
3. Reinforce the goal of the lesson by asking a few questions like: gone ahead and molded these ideas to make a draft vision for our team.
• How important is vision in an organization? So, I’d like to share this and get your feedback. Here it goes:
• What can a leader do to communicate his/her vision to the team? Biz Tip “To create a tight-knit team that willingly shares information and
By getting involvement willingly offers support to our members so that we can all surpass our
See 4. Have the student read the first passage and ask some follow up questions. from your team when targets and be recognized and rewarded for our performance.”
Focus on pronunciation, intonation, and fluency. creating your vision, they So, what this means is I want all of us to be known as the best, not
• How motivating do you think is Yasu’s vision to his team? will more likely show individually, but as a team. If we can do that, then I know that all of us
commitment. will be rewarded and recognized not only for being high achievers but
5. Have the student read the two Biz Tips and elaborate. also team players. This is just a draft I put together based on your ideas,
but what do you think?
Try 7. Have the student answer the list of questions. Try Answer these questions.
Ask some follow up questions if necessary. 1. If you were on the receiving end of Yasu’s first vision, how would you feel?
How about the second vision?
Act 8. Complete the final activity. 2. How did Yasu involve his staff in creating the second vision?
• Have the student carry out the task 3. What are the “WIFM” points in the second vision?
• Make sure the student follows the Biz Tips 4. What is the vision of your team, department, company?
Wrap up 9. Give the student feedback. Act Role play

• Review key points of the lesson If you had to create a vision for your team, what would it be?

Level 3 - Rank E - Lesson 13: Showing dedication Report an error / Make a suggestion
Introduce the goal of the lesson. Lin: Could you tell me how much we have in our team budget?
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 13: Showing dedication Yasu: Why do you need to know?
Biz Tip Lin: I was considering purchasing some items.
forward to seeing you. 2. Test the student by saying: Yasu: Well, the budget is confidential information.
For followers to see that
• Let’s do a short test. Explaining your vision. (Have the student explain his vision their manager is a true It’s only for managers.
to his team.) leader, the leader needs Lin: OK, how much can I spend?
The student should get involvement from his/her team and highlight “What’s in it for to show complete Yasu: Well, I need to know what you want to purchase, why you want to
me” to get everyone on board. dedication to the vision he purchase it, and how much it’s going to cost.
or she has committed to.
Lin: Well, I’d like to get a whiteboard to be used as a message board to
3. Reinforce the goal of the lesson by asking a few questions like: improve communication within our team.
• Why is it important for a leader to show dedication to the vision? Yasu: Could you give me a report with that information, and I will think
• How could a leader show dedication to the vision? about it?
Biz Tip
See 4. Read the first dialogue together and ask some follow up questions. Bizmates style
To show dedication, the
Focus on pronunciation, intonation, and fluency. leader needs to be willing Lin: Could you tell me how much we have in our team budget?
• What can you say about Yasu’s approach in the first dialogue? In the second to spend necessary Yasu: I’ve set aside a budget for miscellaneous purchases. Are you planning
dialogue? resources to progress on purchasing something?
towards the vision. Lin: I was thinking of getting a whiteboard to be used as a message board
5. Have the student read the two Biz Tips and elaborate. to improve communication within our team.
Yasu: That’s an excellent idea. That’s in line with our vision to willingly share
6. Read the second dialogue together and ask some follow up questions. information. Good job.
Lin: Thanks.
Try 7. Have the student answer the list of questions. Yasu: But before you make the purchase, could you share this idea with the
Ask some follow up questions if necessary. team to get their input? And once you’ve decided what to purchase,
could you do a simple price analysis first? Let’s try to find the best deal
Act 8. Complete the final activity. so that we can use the budget for other ideas, too.
• Have the student carry out the task Lin: No problem. I’ll get started right away.
Wrap up 9. Give the student feedback. 1. If you were Lin, how would you feel in the first dialogue with Yasu? How
• Review key points of the lesson about in the second dialogue?
COPY & PASTE • Give student feedback/ study tips 2. How did Yasu fail to show dedication to the vision in the first dialogue?
Thank you for studying at • Tell the student there will be a review 3. How did Yasu show dedication to the vision in the second dialogue?
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call 4. How would your boss have reacted to Lin?
Act Role play

Respond to a request for a purchase from your staff.

Level 3 - Rank E - Lesson 14: Showing humility Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: Lin, could I speak to you for a minute?
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 14: Showing humility Lin: Sure, is everything OK?
Biz Tip Yasu: Oh, yes. One of the senior managers asked me about our new message
forward to seeing you. 2. Test the student by saying: board. He is thinking of doing something similar in his department.
Leaders show humility by
• Let’s do a short test. Showing dedication. (Have the student explain how he/she giving credit where credit Lin: Oh, great. Do you want me to explain the system to him?
would show dedication to the vision.) is due. Yasu: No, that’s not necessary. I’ll do that. Could you just make a simple
The student should give examples of where he/she would spend the necessary report on how it’s used, the merits of the system, and how much it
resources to progress towards the vision. costs?
Lin: OK.
• What is the meaning of humility? Bizmates style
• Are most bosses willing to give credit to their staff? Yasu: Lin, I have some great news.
Biz Tip Lin: Really? What is it?
See 4. Read the first dialogue together and ask some follow up questions. Yasu: How would you like to meet with one of the senior managers?
Leaders get joy from
Focus on pronunciation, intonation, and fluency. seeing their members Lin: It depends on the reason.
• How do you think Lin felt from Yasu’s comments? succeed and develop. Yasu: Don’t worry, it’s good news. One of the senior managers asked me
about your new message board. He is thinking of doing something
5. Have the student read the two Biz Tips and elaborate. similar in his department.
Lin: Oh, great. Do you want me to explain the system to him?
6. Read the second dialogue together and ask some follow up questions. Yasu: Yes, I do. It was your idea. You know the system better than anyone.
Lin: OK, I’ll put something together right away.
Try 7. Have the student answer the list of questions. Yasu: I think he’ll want to know how it’s used, the merits of the system, and
Ask some follow up questions if necessary. the budget, too.
Lin: OK, I’ll put those in.
• Make sure the student follows the Biz Tips Try Answer these questions.
• Give feedback by REFINING the student's English 1. If you were Lin, how would you feel in the first dialogue with Yasu? How
about in the second dialogue?
Wrap up 9. Give the student feedback. 2. How did Yasu fail to show humility in the first dialogue?
• Review key points of the lesson 3. How did Yasu show humility in the second dialogue?
COPY & PASTE
• Give student feedback/ study tips 4. Have you experienced a situation like this?
Act Role play
Imagine that you were in a similar situation as the manager. How would you
handle it?

Level 3 - Rank E - Lesson 15: Showing integrity Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: Jack, I think there’s a mistake in the unit price of this sales contract.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 15: Showing integrity The unit price is 20% higher than usual.
Biz Tip Jack: It’s no mistake. This client hasn’t done any research on our competitors,
forward to seeing you. 2. Test the student by saying: so they have no idea what the market price is.
Think of integrity as doing
• Let’s do a short test. Showing humility. (Have the student give you an example of the right thing even when Yasu: Really? Are you sure they’re not going to find out later?
how he would show humility.) no one is watching. Jack: Well, it’s their fault for not doing any research. Besides, they’ve
The student should give an example of giving credit where credit is due. already signed the contract.
Yasu: OK, but keep this quiet. I don’t want any of our senior managers to find
3. Reinforce the goal of the lesson by asking a few questions like: out.
• What is the meaning of integrity? Jack: No problem. I’ll keep quiet.
• How can you show your staff that they can trust you?
Bizmates style
See 4. Read the first dialogue together and ask some follow up questions. Biz Tip Yasu: Jack, I think there’s a mistake in the unit price of this sales contract.
Focus on pronunciation, intonation, and fluency. By showing a lack of The unit price is 20% higher than usual.
• Did Yasu demonstrate integrity? integrity to your team, Jack: It’s no mistake. This client hasn’t done any research on our competitors,
you not only encourage so they have no idea what the market price is.
5. Have the student read the two Biz Tips and elaborate. unethical behavior, but Yasu: Jack, that’s unacceptable. Please revise the contract.
your staff will less likely Jack: But it’s their fault for not doing any research. Besides, they’ve already
trust you.
6. Read the second dialogue together and ask some follow up questions. signed the contract.
Yasu: Please revise the contract and tell the client that you had made a
Try 7. Have the student answer the list of questions. mistake.
Ask some follow up questions if necessary. Jack: How about our vision to achieve our targets, to be the best?
Yasu: I’m sorry if you misunderstood the vision, Jack. But next time if you are
Act 8. Complete the final activity. unsure about your decision, I want you to ask me.
• Give feedback by REFINING the student's English Try Answer these questions.
1. If you were Jack, how would you feel in the first dialogue with Yasu? How
Wrap up 9. Give the student feedback. about in the second dialogue?
• Review key points of the lesson 2. How did Yasu fail to show integrity in the first dialogue?
COPY & PASTE • Give student feedback/ study tips 3. How did Yasu show integrity in the second dialogue?
Thank you for studying at • Tell the student there will be a review 4. What are some examples in your workplace where integrity might
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call sometimes be challenged?
Act Role play

If you found out that your staff had done something unethical, how would
you react?

Level 3 - Rank E - Lesson 16: Taking responsibility Report an error / Make a suggestion
Introduce the goal of the lesson. HR: Yasu, I heard a rumor that someone from your team charged an
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 16: Taking responsibility outrageous price for our products.
Biz Tip Yasu: Yeah, it was Jack. I told him it wasn’t a good idea.
forward to seeing you. 2. Test the student by saying: HR: Not a good idea? He put the company at risk. If the client were to find
Blaming others is a
• Let’s do a short test. Showing integrity. (Have the student explain what he/she defense mechanism that out, this could lead to a major complaint. This client would never do
would do if he/she found out that a staff member had done something leaders do not use. True business with us again. Our brand image would be damaged.
unethical.) leaders take responsibility Yasu: I know. Jack only thinks about his sales targets. He really needs some
The student should explain that he/she would correct the situation by approaching the for their team. training in ethics.
employee. HR: Yasu, I’m really concerned about this. I’m going to have to report this
to the executives.
• Do you think a leader is responsible for his/her staff’s actions? Bizmates style
Biz Tip HR: Yasu, I heard a rumor that someone from your team charged an
See 4. Read the dialogue together and ask some follow up questions. outrageous price for our products.
Taking responsibility as a
Focus on pronunciation, intonation, and fluency. leader is more than just Yasu: Yes, that’s right. The employee spoke to me about it, and I had him
• Did Yasu take responsibility for Jack’s behavior? accepting the blame. It immediately revise the proposal for the client. We apologized to the
means taking complete client saying that it was a mistake.
5. Have the student read the two Biz Tips and elaborate. ownership. HR: OK, so the client got a revised contract?
Yasu: Yes, that’s correct. I’m terribly sorry about that.
6. Read the second dialogue together and ask some follow up questions. HR: Who’s the employee?
Yasu: It was Jack, but please understand that I take full responsibility for this.
Try 7. Have the student answer the list of questions. Our team vision wasn’t clearly communicated and Jack thought he was
Ask some follow up questions if necessary. doing the right thing for the team. I have spoken to him about this, and
he clearly understands that it was wrong and he will never do that
Act 8. Complete the final activity. again.
• Have the student carry out the task HR: OK, I trust your judgment, Yasu
Wrap up 9. Give the student feedback. 1. If you were the HR manager in the first dialogue, what would you think of
• Review key points of the lesson Yasu as a leader? How about in the second dialogue?
COPY & PASTE
• Give student feedback/ study tips 2. Why didn’t Yasu reveal Jack’s name at first in the second dialogue?
Thank you for studying at • Tell the student there will be a review 3. Could you think of some examples of people taking responsibility in your
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call workplace?
Act Role play

How would you respond to the HR manager in the above situation?

Level 3 - Rank E - Lesson 17: Communicating Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: All right, everyone. OK let’s start our weekly meeting. I hope you all
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 17: Communicating remember our vision. Please keep that in mind at all times.
Biz Tip
Hi, I’m ____. Looking As part of our vision is to share information, let me share some news.
Leaders know that what AutoTech merged with SPT Company so they may change suppliers in
• Let’s do a short test. Taking responsibility. (Have the student respond to a and how they the near future.
complaint from the HR manager about a member of his/her team doing communicate can
something unethical.) strengthen or weaken As for sales, we are in third place now. We are behind by 2.3% from
The student should apologize for his/her staff’s actions and take full responsibility. their relationship with first place.
their staff.
3. Reinforce the goal of the lesson by asking a few questions like: Bizmates style
• Why does a leader need to have good communication skills? Yasu: All right, everyone. Let’s have our weekly meeting.
Jack, could you tell me what our vision is?
See 4. Read the dialogue together and ask some follow up questions. Biz Tip Jack: To create a tight-knit team that willingly shares information and
Focus on pronunciation, intonation, and fluency. People remember almost willingly offers support to our members so that we can all surpass our
• Did Yasu display good communication skills? nothing from an e-mail, targets and be recognized and rewarded for our performance.
very little from someone Yasu: Excellent. So, in terms of information sharing, how is that going, Lin?
5. Have the student read the two Biz Tips and elaborate. else’s presentation, and Lin: It’s going great. Here’s some key information that we’ve gathered over
almost everything from the past two weeks. One interesting news is the merger between
their own presentation. So,
6. Read the second dialogue together and ask some follow up questions. give your people a chance AutoTech and SPT Company. They may be looking to change suppliers
to present. in the near future. You can review the rest in your own time.
Try 7. Have the student answer the list of questions. Yasu: In terms of sales performance, how are we doing, Sang?
Ask some follow up questions if necessary. Sang: According to the ranking, we are in third place. We are behind by only
1.4% from second place and 2.3% from the top.
Act 8. Complete the final activity. Yasu: OK, everyone. I want you to think about what you can do as individuals
• Have the student carry out the task to improve sales. Then, we’ll look at what we can do as a team.
Wrap up 9. Give the student feedback. 1. If you were a member of Yasu’s team, how would you feel in the first
• Review key points of the lesson meeting? How about in the second meeting?
COPY & PASTE • Give student feedback/ study tips 2. How did Yasu’s communication style differ in the two meetings?
Thank you for studying at • Tell the student there will be a review 3. What type of communication style does your boss use?
Act Role play

Imagine that you were Yasu holding a vision meeting. What communication
style would you use?

Level 3 - Rank E - Lesson 18: Taking decisive action Report an error / Make a suggestion
Introduce the goal of the lesson. Yasu: OK everyone. We have two months remaining, and we are now in
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 18: Taking decisive action second place in the rankings, behind by 0.4%. This is good, but we can
Biz Tip do better. Please do your best to sell.
forward to seeing you. 2. Test the student by saying: Jack: Isn’t there any action we can take?
Sometimes, leaders need
• Let’s do a short test. Communicating. (Have the student explain his/her to take quick action and Yasu: I want you to continue doing what you have been doing, but do more
communication style with his/her team as a leader.) communicate it to their of it.
The student should explain that people remember almost nothing from an e-mail, very staff. As long as the leader
little from someone else’s presentation, and almost everything from their own has built up trust, others Bizmates style
presentation. So, it would be best to give his/her people a chance to present. will follow.
Yasu: Listen up, everyone. We have two months remaining, and we are now
in second place in the rankings, behind by 0.4%. We don’t have much
3. Reinforce the goal of the lesson by asking a few questions like: time. We need to take action.
• Should a good leader always involve his/her team to make decisions or is it Lin: What are we going to do?
sometimes necessary to make decisions on his/her own? Biz Tip Yasu: I am going to cancel our weekly meetings to give you more time to
It’s important to clearly focus on sales. I’ll also go on sales calls.
See 4. Read the dialogue together and ask some follow up questions. explain the situation, Jack: But what about our vision and supporting each other?
Focus on pronunciation, intonation, and fluency. explain your actions, and Yasu: You all know our vision by heart. I don’t want you to forget it. You have
• Did Yasu take decisive action? explain your reasons for all done an outstanding job working towards our vision, and that is
your actions. why we are here now. However, we do not have time, and we need to
5. Have the student read the two Biz Tips and elaborate. take action. Our priority for the next two months is to achieve our
targets.
6. Read the second dialogue together and ask some follow up questions. Sang: Yasu, you can count on us. We won’t let you down.
Act 8. Complete the final activity. 1. If you were a member of Yasu’s team, how would you feel in the first
• Have the student carry out the task meeting? How about in the second meeting?
• Make sure the student follows the Biz Tips 2. How did Yasu get his staff to understand why he made this decision?
• Give feedback by REFINING the student's English 3. What are some examples in your company where decisive action was
taken?
COPY & PASTE
• Give student feedback/ study tips Act Role play
Thank you for studying at • Tell the student there will be a review Imagine that you were Yasu holding this meeting. How would you
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call communicate your decision to your team?

Level 3 - Rank E - Lesson 19: Giving advice on leadership Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. See Willy: Yasu, congratulations on your team winning the top prize on the sales
Introduce the goal of the lesson. ranking.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 19: Giving advice on leadership Yasu: Thanks Willy, but it wasn’t me. It was due to the hard work and
Biz Tip collaboration of my team. I was really lucky to have such dedicated
forward to seeing you. 2. Test the student by saying: people.
Your leadership skills are
• Let’s do a short test. Taking decisive action. (Have the student communicate a measured by the number Willy: I wish I could have more leadership skills like you.
decision that he/she made to his/her staff.) of followers you have, not Yasu: Well, I’m not an expert yet. But you can become a great leader.
The student should clearly explain the reason for taking decisive action. by the number of staff Leadership is a skill that you need to learn and practice, just like any
reporting to you. other communication skill.
3. Reinforce the goal of the lesson by asking a few questions like: Willy: Yeah, but I’m not charismatic like you.
• How comfortable are you about explaining what leadership is? Yasu: I used to think that leadership is about charisma and confidence. But
I’ve realized there’s a lot more to it than that. It’s about integrity,
See 4. Read the dialogue together and ask some follow up questions. taking responsibility, showing dedication to your vision, and many
Focus on pronunciation, intonation, and fluency. Biz Tip more qualities.
• Has Yasu’s understanding of leadership changed from his initial perception? Leadership is a skill that is Willy: Well, I’m not going to be a manager for at least a few years, so I guess
not only reserved for I won’t have to worry about that.
5. Have the student read the two Biz Tips and elaborate. managers. It’s essential for Yasu: The most important thing that I’ve learned is that leadership isn’t just
people in all levels of an for managers. It’s something that every employee should have.
Try 6. Have the student answer the list of questions. organization. Willy: In that case, tell me more.

• Make sure the student follows the Biz Tips Try Answer these questions.
• Give feedback by REFINING the student's English 1. What was Willy’s initial understanding of leadership?
2. What was Yasu’s definition of leadership?
Wrap up 8. Give the student feedback. 3. What was the most important thing that Yasu learned about leadership?
• Review key points of the lesson 4. What are some other tips that Yasu could give Willy about leadership?
COPY & PASTE
Bizmates. (bow) • Paste "Thank you" message in the chat box after ending call Act Role play
Imagine that a colleague asks you about how to be a good leader. Give your
colleague some advice.

Level 3 - Rank E - Lesson 20: Rank up Test Report an error / Make a suggestion
Warm up 1. Greet the student and introduce yourself if necessary. Test  Lesson 11: Understanding leadership
Introduce the goal of the lesson. Explain what leadership is to your colleague.
COPY & PASTE • Today we will do Level 3 - Rank E - Lesson 20: Rank up Test
Hi, I’m ____. Looking  Lesson 12: Explaining your vision
If you had to create a vision for your team, what would it be?
• We are going to review all the points you learned from Lesson 11 to 19.
Test 3. Go through the list of tasks and have the student give you the key points of  Lesson 13: Showing dedication
what he/she has learned in each lesson. Respond to a request for a purchase from your staff.
L11: Understanding leadership
L12: Explaining your vision  Lesson 14: Showing humility
L13: Showing dedication Imagine that you were in a similar situation as the manager in the story.
L14: Showing humility How would you handle it?
L15: Showing integrity
L16: Taking responsibility  Lesson 15: Showing integrity
L17: Communicating If you found out that your staff had done something unethical, how would
L18: Taking decisive action you react?
L19: Giving advice on leadership
 Lesson 16: Taking responsibility
Wrap up 4. Give the student feedback. How would you respond to the HR manager in the above situation in case
• Give student feedback/ study tips you receive a negative report about your staff?
COPY & PASTE
• If the student passes the REVIEW test, congratulate him/her and tell him/her
Thank you for studying at that he may go onto Level 4 next time.  Lesson 17: Communicating
Bizmates. (bow) • If the student fails the REVIEW, tell the student which lessons he/she needs to Imagine that you were Yasu holding a vision meeting. What communication
redo, and make note of it for the next trainer. style would you use?
• Paste "Thank you" message in the chat box after ending call
 Lesson 18: Taking decisive action
Imagine that you were Yasu holding this meeting. How would you
communicate your decision to your team?
 Lesson 19: Giving advice on leadership

Imagine that a colleague asks you about how to be a good leader. Give your
colleague some advice.

Level 3 - Rank E - Lesson 1: Understanding Persuasive Communication

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Level 3 - Rank E - Lesson 1: Understanding persuasive communication Report an error / Make a suggestion

Act Role play

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Try 6. Have the student answer the list of questions.

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Act 8. Complete the final activity.

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Act 8. Complete the final activity. Try Answer these questions.

Wrap up 9. Give the student feedback.

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Try 7. Have the student answer the list of questions.

Act 8. Complete the final activity. Try Answer these questions.

Wrap up 9. Give the student feedback.

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Try 7. Have the student answer the list of questions.

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Wrap up 9. Give the student feedback.

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Try 6. Have the student answer the list of questions.

Wrap up 8. Give the student feedback.

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Wrap up 5. Give the student feedback.

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Try Answer these questions.

Act Role play

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Wrap up 9. Give the student feedback. Act Role play

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Act Role play

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Act Role play

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Act Role play

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Act Role play

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Act 7. Complete the final activity.

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 Lesson 19: Giving advice on leadership

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