Section 1

Demographic Profile
1. Sex: ☐ Male ☐ Female

MALE: 28 FEMALE: 32

2. Age: ☐ Below 20 ☐ 20-29 ☐ 30-39 ☐ 40-49 ☐ 50 Above

BELOW 20: 21 20-29: 29 30-39: 5 40-49: 2 50 AND ABOVE: 3

3. Civil Status: ☐ Single ☐ Married ☐ Separated ☐ Widowed

SINGLE: 49 MARRIED: 9 SEPARATED: 1 WIDOWED: 1

4. Employment Status: ☐ Student ☐ Employed ☐ Self-Employed ☐Unemployed

STUDENT: 43 EMPLOYED: 11 SELF-EMPLOYED: 4 UNEMPLOYED: 2

Section 2
The Preferred Digital Marketing Channels use on Resort Establishments in Alicia, Isabela

4 – Strongly Agree 3 – Agree 2 – Disagree 1 – Strongly Disagree

Digital Marketing Channels 4 3 2 1 Respondents

Facebook 36 20 4 0 60

Instagram 17 30 8 5 60

Twitter 8 22 17 13 60

YouTube 28 20 6 6 60

Websites 19 25 7 9 60

Display Ads 17 18 14 11 60

Electronic Mail (E-mail) 11 20 16 13 60

Section 3
The Role of Digital Marketing and Its Effect on Resorts Establishment in Alicia, Isabela

4 – Strongly Agree 3 – Agree 2 – Disagree 1 – Strongly Disagree

Roles and Effects of Digital Marketing on

4 3 2 1 Respondents
Resorts Establishments

1. Digital marketing is more effective than

traditional marketing (radio, newspaper, 38 15 5 2 60
magazines, and billboards)

2. There is a need to use two or more channels

21 32 6 1 60
for digital marketing

3. Facebook is the most popular digital

46 13 1 0 60
marketing channel nowadays

4. Digital marketing is significant for a business 39 19 2 0 60

5. Digital marketing attracts more tourists 37 20 3 0 60

6. There should be plans to be carried out for 36 20 3 0 60

digital marketing

7. In digital marketing, there is a need to have a 43 14 3 0 60

good digital marketing team

8. There is a need of digital marketing in resort 37 21 2 0 60

establishments in Alicia, Isabela