Professional Documents
Culture Documents
AU Identity Standards Manual
AU Identity Standards Manual
visual identity
11 Logo
12 Logo Variations
14 Logo Colours
16 Colour Palette
18 Typography
19 Logos for Faculties
21 Positioning Statement with Logo
22 Logo Clear Space
23 Web URL Application
24 Logo Minimum Size
25 Correct Logo Application
26 Incorrect Logo Application
27 AU Shield Application
logo usage
29 Business Card
30 Letterhead
31 Letterhead (Faculty)
32 Letterhead (second page) and Envelope
33 E-Signature
34 Presentation Folder
35 PowerPoint
36 Report Cover®
Welcoming
Environment Focused on You
Innovative • Responsive
• User oriented
• Made to fit you
• Approachable • Open minded • Learner focused
• Team-oriented • New technologies • Practical application
• Valued staff • New learning techniques of skills-based EXTENDED VALUE
& faculty • Unique programming learning
• Striving to provide
Flexible History of excellent service
Excellence
• Accommodating
CORE VALUES
• Self-directed • Teaching
• Embrace change
• Anywhere, anytime,
FOCUSED ON THE • Learning
• Research
anyplace FUTURE • Scholarly
OF LEARNING communications
• Student satisfaction
BRAND ESSENCE
Leader in
Exceptional Online Education Caring
People & Approach
Programming • Global Accessible
• Recognized & accredited • Open to all • Services
• Professional • Reliable • Removing barriers • Relationships
culture & staff • In research to learning • Community focused
• Committed to • Warm & personable
community development, • Fair & honest
government, and business
CORE VALUES
Flexible. We embrace change and are responsive to the needs
of students. Our service delivery model is accommodating,
giving our learners self-directed program options. Providing
rich learning experiences that can be accessed all over the
world is part of what makes us unique. We live by the idea that
students should have the opportunity to learn on their own
terms, anytime, anywhere, anyplace.
Innovative. Building on a solid foundation and a rich history, we
continue to push the boundaries of learning in new and exciting
ways. Focused and invigorated, we continue to be pioneers in
our field, and remain flexible for our students.
Whether it is at home or around the world, Athabasca University
is energized and positioned to provide an unrivaled learning
experience for everyone, everywhere.
History of Excellence. With a long-established tradition of
innovation and excellence in higher education, we can look
back and be proud of our accomplishments. With excellence in
teaching, and research, we have been the perceived leader in
distance and online education. We have set the bar high
for others. We carry our history of academic achievements
forward by committing ourselves to scholarly research,
advancement and communication.
We have achieved much in more than 40 years and our high
student satisfaction rate speaks volumes about the quality of our
programming.
Leading in Online Distance Learning. AU is at the forefront
of global academic trends and the business of education. Our
professors and our programming are recognized and respected
around the world. Continuing to offer reliable and leading-
edge programs and services to our students, partners, and
staff keeps us relevant. Our research continues to win awards
and recognition and we will push to continue this success. We
continue to leverage existing and new technologies to enhance
our courses and programs for students, by offering students a
learning experience without limits.
Athabasca University is a research-based online university that is innovative, open, and forward-looking.
everywhere.
Athabasca University is everywhere you are, everywhere you learn.
OUR Shield
The classic shield shape denotes university, higher learning
and tradition. The shield’s open window symbolizes our
difference: a commitment to open, accessible learning for all
students everywhere.
Vibrant, yet traditional, the shield harmonizes both sides of the
brand’s personality: energy, innovation, and open accessibility
balanced with academic tradition and excellence. Shield’s Window: The open window/portal
suggests openness, accessibility, flexibility,
our logotype and endless possibilities.
Using a modern typeface with a classic appeal symbolizes a
University that is proud of its past but is focused on the future. Shield’s Shape: The classic crest shape
A dark navy blue helps offset the vibrancy at the orange shield, references the crest in our coat of arms and
anchoring the logo. The logotype has been typeset for maximum speaks to a rich history and long-established
legibility to be used in a wide variety of applications (print, tradition in higher education.
digital media, online, promotional items).
AU Orange
PANTONE 165 C
C0 M70 Y100 K0
AU Blue
PANTONE 534 C
C95 M74 Y7 K44
AU Orange
R255 G103 B31
#FF671F
AU Blue
R27 G54 B93
#1B365D
Black
C100 M100 Y100 K100
R0 G0 B0
AU Blue
PANTONE 534 C
C95 M74 Y7 K44
R27 G54 B93
#1B365D
Black
C100 M100 Y100 K100
R0 G0 B0
PANTONE 165 C
C0 M70 Y100 K0
#FF671F
R255 G103 B31
PANTONE 534 C
C95 M74 Y7 K44
#1B365D
R27 G54 B93
PANTONE 123 C
C0 M19 Y89 K0
#FFC72C
R255 G199 B44
PANTONE 383 C
C29 M1 Y100 K18
#A8AD00
R168 G173 B0
PANTONE 1805 C
C05 M96 Y80 K22
#AF272F
R175 G39 B47
PANTONE 254 C
C48 M96 Y0 K0
#981D97
R152 G29 B151
PANTONE 307 C
C100 M22 Y2 K18
#006BA6
R0 G107 B166
FACULTY OF BUSINESS
Statement positioNS
everywhere.
Focused on the future of learning.
everywhere.
primary logos
The “a” from “Athabasca University” defines the minimum
protective space around the logo.
everywhere.
everywhere.
athabascau.ca
athabascau.ca
athabascau.ca
primary logo
The minimum size of the logo is determined by the AU shield.
The shield should not be smaller than 0.25 inches tall.
Athabasca
University
Never alter colours. Logo should not be knocked out of complex photo.
White is inside of the shield. There should never be icons inside of the shield.
Department or Faculty *
1 University Drive Full paragraph
Athabasca, AB T9S 3A3
Canada return
P 780.675.1234 *
C 780.675.6234
Name: Century Schoolbook 10pt/12pt leading F 780.675.7234
Title/Centre/Program/Unit: TF 1.800.788.9041 #1234 *
Myriad Pro 8pt/10pt leading Name * E name@athabascau.ca *
W customwebsite.ca
Credentials (if applicable)
TW @twittername
NOTE: Credentials will follow the name as long as Title/Position * SK skype.name
there is adequate space. If not, they will go to the Centre/Program/Unit (if applicable) athabascau.ca *
line under the name. Align 0.25”
from the bottom
Everything aligns to bottom 0.25” from the bottom
Tagline
Center of the card.
Myriad Pro 11pt Regular,
Pantone 165 C
AU Tagline
Letterhead first page Align 0.85” from
0.85” the top; -.65” from the top
AU Horizontal logo Myriad Pro 10pt Regular
0.5”
Align 0.5” from AU Orange Pantone 165C
the left and the top
Focused on the future of learning. 0.65”
Width: 1.6” wide
0.5” 2”
1” from the left Maximaionse nes aut adis alias culpari berchiliquat fugitat ende parchil ra ad mincim fuga.
1” Onsequisitat perchitatio est, nusapictem volore ped et mosant pe laudand uciliquiat et expernam 1”
1” from the right alique netur ma conem laudae ventum quam ratquiam, veleseq uibus, volorro offici nobitio bere
veliquo volupta quiantiunt quis aut audistiur rehendisqui simo illa que duntusa pideliati ut quo quia
2” from the top pos reperi ipidentum ut enias aut facita deres rest liquos ex eum, quiae voles doluptio odit, occatur
Vertically align with the “A” . ma nimporectium illa dolupta tinvendus.
Vid qui blabo. Solumque nulpa que volore plitae quo is dolescia conseque conse omnis evelitiunt lam
as rae nimus maximoluptam quo im quamusdam estius, in pliquam, non rero il ex est que derum
ea siminis magnam, eumquo tem hilique molupic ipsam, volupiene nihicium dolorunt ut esequae
secearunt. At fugit lanti comnim iur susapient.
Esequodi sitat vel et que volum faccuptat. Agnamusantia ea di arum aspeditate porunt molupta
vid qui corepta quam laborit aliquatium exere con eicillenist, con parum est ut qui optaquiandit
eum acerum labo. Ut ipiciae nonsequi aborehendae quate sintor ande con et everum eum velique
voluptiorest quaepelique in cor audant versped quaspellori con esto ipsamus, suntium hariae volut
ut parumquo dipsusdae. Gia expedis cillupta velecabo. Rum aut eum quam, se corecta ectaturerae
parunt aditium sit fugit, ut a sit que dolupienis dolorum a pereptature vit doluptatur ma ditaquatem
rem corrum, elendan teniscia sum.
Suntusae. Itaquassi con nis susant, que moles si aliquia ventem atum quo blatur? Qui iumquam
reptat ut ex et perspid quia volendae plit ommolum nobitia qui recto endelest, nos quam re sectur,
alia sum ent occae quas aut lam exeraep udaerio od experes sitaece arciate coribea tquodi tetur
sae sam quisima ionsern atiberr ovitis alist eum sum ipsam hit eatur, qui totatquam, cuptas dolla
sumque ommolupta quam con re volupti nim et, quate il ipidunt ma sume vendictus si at imus,
unt mo berum reptaerovite commod quis sam, sequas et que et officit, saped ma vel maio. Ribus,
sum am laborum ditas unt hitis dolupta speditiate parupictiae ventur aceptur, in nus res que ex
es sandento minvenime velitis de odigente sin eatiis everumquid ut lautem rempe plabores parum
sitatur rehendam, sae des del elique perum quiam as verferi busam, omniendelis erum id mod
quatque sitatquatur ad qui sedistia qui volorepero voluptiam non expliqu iatur, temporis ma quam
nos aboress equaestis quo voloratia con non et fuga. Ipiciti orectium et ut et moluptaspe assitempori
del excestiur?
Us non ea non con conseque conectem laborectum evenis cus, quatio tem fuga. Et eum libus eos
doluptat eosandi quae voluptat omnis arum acerum et alitaque dem harum qui odit, tempori bustem
explia nus demporr orporent es idelent, con
Thank you,
Jane Smith
Jane Smith
Director, Marketing and Communication
Address block
Align 0.65” from the right and the bottom Myriad Pro 8pt leading
AU Tagline
Letterhead first page Align 0.85” from
0.85” the top; -.65” from the top
AU Horizontal Faculty logo Myriad Pro 10pt Regular
0.5”
Align 0.5” from AU Orange Pantone 165C
the left and the top
0.65”
Width: 2.415” wide FACULTY OF HUMANITIES & SOCIAL SCIENCES Focused on the future of learning..
0.5” 2”
Vid qui blabo. Solumque nulpa que volore plitae quo is dolescia conseque conse omnis evelitiunt lam
as rae nimus maximoluptam quo im quamusdam estius, in pliquam, non rero il ex est que derum
ea siminis magnam, eumquo tem hilique molupic ipsam, volupiene nihicium dolorunt ut esequae
secearunt. At fugit lanti comnim iur susapient.
Esequodi sitat vel et que volum faccuptat. Agnamusantia ea di arum aspeditate porunt molupta
vid qui corepta quam laborit aliquatium exere con eicillenist, con parum est ut qui optaquiandit
eum acerum labo. Ut ipiciae nonsequi aborehendae quate sintor ande con et everum eum velique
voluptiorest quaepelique in cor audant versped quaspellori con esto ipsamus, suntium hariae volut
ut parumquo dipsusdae. Gia expedis cillupta velecabo. Rum aut eum quam, se corecta ectaturerae
parunt aditium sit fugit, ut a sit que dolupienis dolorum a pereptature vit doluptatur ma ditaquatem
rem corrum, elendan teniscia sum.
Suntusae. Itaquassi con nis susant, que moles si aliquia ventem atum quo blatur? Qui iumquam
reptat ut ex et perspid quia volendae plit ommolum nobitia qui recto endelest, nos quam re sectur,
alia sum ent occae quas aut lam exeraep udaerio od experes sitaece arciate coribea tquodi tetur
sae sam quisima ionsern atiberr ovitis alist eum sum ipsam hit eatur, qui totatquam, cuptas dolla
sumque ommolupta quam con re volupti nim et, quate il ipidunt ma sume vendictus si at imus,
unt mo berum reptaerovite commod quis sam, sequas et que et officit, saped ma vel maio. Ribus,
sum am laborum ditas unt hitis dolupta speditiate parupictiae ventur aceptur, in nus res que ex
es sandento minvenime velitis de odigente sin eatiis everumquid ut lautem rempe plabores parum
sitatur rehendam, sae des del elique perum quiam as verferi busam, omniendelis erum id mod
quatque sitatquatur ad qui sedistia qui volorepero voluptiam non expliqu iatur, temporis ma quam
nos aboress equaestis quo voloratia con non et fuga. Ipiciti orectium et ut et moluptaspe assitempori
del excestiur?
Us non ea non con conseque conectem laborectum evenis cus, quatio tem fuga. Et eum libus eos
doluptat eosandi quae voluptat omnis arum acerum et alitaque dem harum qui odit, tempori bustem
explia nus demporr orporent es idelent, con
Thank you,
JoeSmith
Joe Smith, PhD
Professor, Psychology
Address block
Align 0.65” from the right and the bottom Myriad Pro 8pt leading
AU shield
0.5”
Align 0.5” from
the right and the top
1.5”
Letter area
6.5” x 8.5”
1” 1”
0.5”
0.5”
1.25”
Advancement Office
1 University Drive
1200, 10011 109 Street
Edmonton, AB
T5J 3S8 Athabasca, AB
T9S 3A3
Canada
AU horizontal logo
Align left under wordmark
Height of shield: 0.5”
Employee name
Arial Regular
12 pt, dark blue
Title and department
Arial Regular
12 pt, dark blue
Contacts block
Arial Regular
12 pt, dark blue
Confidentiality notice
Arial Regular
11 pt, med. gray
Social media may be
listed after AU URL
separated by |
Tagline
AU shield Myriad Pro - Regular 19.5pt
.65” off-centre from spine (front ) AU logo
Total shield width 6.3”w x 9”h Bottom right corner of folder 2.5” w x .87”h
1 University Drive
Athabasca, AB T9S 3A3
Canada
P: 780.675.6100
Toll-free CAN/U.S.
1.800.788.9041
athabascau.ca
askau.ca
Contact information
Myriad Pro
Regular 12pt
PRESENTATION Subheading
HEADER
Myriad Pro Bold 36pt White
Presentation
Subheading
Tagline
Myriad Pro 8pt Orange PMS165
Align right
Focused on the future of learning.
Individual slides
Slide Heading
Myriad Pro Bold 36pt
Slide Subheading
Our Business
Myriad Pro Bold 20pt Slide Subheading 2
/Po
2”
0.5”
0.5”
1.5”
1”
Department Name Page number Date