Jeff Bezos is not afraid to take huge risk as a leader.

Jeff Bezos argued, ‘Nobody

gets into the
space business because they’ve done an exhaustive analysis of all the industries
they might
invest in and they find that the one with the least risk and the highest returns on
capital is
the space business,’ . In short, he reminded the interviewer that his investment in
Blue
Origin didn’t really make sense from economic point of view because it was both
high-risk
and quite uncertain in terms of eventual economic return. Similarly, his investment
in the
Washington Post was also a huge gamble because the Washington Post is a print
newspaper
and had been faced with declining readership at the time Jeff Bezos bought it. But
it is not
surprising that Jeff Bezos is a high risk-taker because he knows high risks also
tend to lead
to huge economic profits if the strategy is well-designed and executed well and in
a patient
manner. Jeff Bezos can wait as long as it takes for his companies to succeed. Jeff
Bezos also
has an advantage when it comes to taking risks that many other leaders do not have.
Jeff
Bezos employs his own capital and is not accountable to anyone if the bet doesn’t
pay off. In
addition, he takes a calculated approach to risk so that even a failure does not
prove
catastrophic.