How Dominos

destroyed
Pizza Hut

Curated by Riya Jain

So, Domino's identified 3 such
things in Indian market which
are subliminal. i.e, the things
which happen but isn't easily
visible to everyone.
 1. The power of hierarchy of needs.

Whenever anyone orders food,

then the primary need is of
hunger. And they try to fulfil this
need of hunger as soon as
possible. That's why, Domino's
focused only on their delivery.
 Force customers to look out for-
"let's see by ordering once & if it's not
in 30 mins then we will get it for free"
 2. Lead consumption appetite.

Till the time you are not having

the capacity to fulfil the
demands of customer, till then
don't spend money on
marketing.
Simple outlets
 3. Cost leadership

Domino's have less operational

cost, thus they are able to offer
pizza at low cost to people.
when people get pizza's at low
cost from Domino's, they
prefer to buy from them only.
If you found this
useful...