Medical Procedure:

www.halodoc.com

Halodoc vs
Bumame
7 October 2021
Highlights on
● Bumame is more accessible compared to Halodoc
○ Some test locations are open for 24 hours
○ The process to get tested is easier as
downloading an app and booking is not required
● Many of the similar services are cheaper than Halodoc
● They’re more popular and easier to find their
information on Google
● Their website and social media has higher engagement
than Halodoc’s
● Corporate and wedding packages are easier to find on
Bumame’s website
● We reviewed some Bumame’s location and found that
their transactions was 3 times higher than Halodoc’s
Detailed findings
Overall Drive-thru user journey

Overall, it’s easier

for non-Halodoc
user and people
who don’t own a User open
car to use User browse and
Halodoc App select: Arrive at
Bumame Login/create Complete
drive-thru ● Service location to
User open an account payment
service as they ● Location get tested
can walk-in Halodoc ● Timetable
anytime. Website

User go to
the location
Fill out data and
Select a
place the booking Arrive at the location:
location
User open either: on the website ● Complete payment
● Bumame website while queuing in the
● Instagram car
Book via ● Get tested
whatsapp
Comparison of drive-thru service
Halodoc drive-thru for PCR/Swab test services are
available in 120 locations across Java, Bali, Sumatera,
Kalimantan and Sulawesi
✖ Walk-in not available
✖ User has to have Halodoc account
✖ Prices shown on the app are not including
service fee
✖ Can only book for 1 person per transaction
✓ Has more range of services available
✓ Integrated with Peduli Lindungi
Other services available:
● Home service
● Corporate package - information is not easily
accessible
Bumame PCR/Swab test services are available in 37
location across Java, Bali & Sumatera (Palembang).
✖ None of the package includes doctor consultation
✓ Walk-in test are available 24-hours
○ User doesn’t have to ride a car
✓ User don’t need to have an app
○ Whatsapp booking available
✓ Cheaper prices
✓ Payment on-site
✓ Can book for more than 1 person per transaction
✓ Does not require user to submit ID online
✓ Integrated with Peduli Lindungi
Other services available:
● Home service
● Wedding package
● Corporate package
Price comparison table: Drive-thru services

Base Price Price

Excluding service fee Rp10.000

● Price points were based on Swab 6 hours Rp1.400.000

Jabodetabek area for
Swab 10 hours Rp899.000 Rp900.000
drive-thru services.
● Cheaper prices are Swab 16 hours Rp799.000 Rp750.000
PCR
highlighted in yellow.
Swab 24 hours Rp450.000 Rp495.000

Swab same day Rp1.100.000 -

Swab H+1 Rp495.000 -

Antigen Swab Test Rp99.000 Rp99.000

Swab Test Nasal Rp175.000-200.000 Rp150.000

Rapid Antibody Rp79.000-115.000 Rp90.000

Serology Test Rp450.000 Rp330.000

Pasca Covid (Sero QA, VitD-25 OH, D Dimer) Rp1.299.000 Rp1.600.000

Antigen Abbott Panbio Rp.199.000 Rp150.000

Test Molekuler Isotermal Covid-19 Rp990.000 -

Genose Test Rp29.000 -

 Price comparison table: Homecare services

Price/person*
Base Price / person^
(include PPN 10%)
● Price points were based
on Jabodetabek area for 24 hours Rp650.000^ Rp495.000*
homecare services.
● All price based on one 16 hours Rp1.199.000^
person package
● Cheaper prices are 10 hours Rp1.399.000^
highlighted in yellow. PCR
Same day Rp1.399.000^ Not Provided

H+1 Rp1.149.000^

^Halodoc prices per person will

5 hours Rp1.999.000^
decrease as the number of pax
increases. However, user are not able to
Swab Antigen Rp259.000^ Rp99.000*
do the family package payment from
the app, only via WA. Halodoc charge
Rp99.000/test for package min 11 Genose Rp.169.000^ Not Provided
person for Swab Antigen
*Bumame charges Rp1.000.000/visit Saliva test Rp1.099.000^ Not Provided
package PCR for 1-3 person and
package 1-14 person for Swab Antigen Molekuler Isotermal Rp1.149,000^ Not Provided
Transaction

Halodoc drive thru transaction in

jabodetabek only average around
35/day, while Bumame’s
transaction average around
100/day. It can be conclude,
Bumame transaction is 3 times
more than halodoc drive thru.

Data was taken on the Oct 8-9, 2021 by On-site Review

Overall,
● Bumame is more popular and easier to find on Google when compared to Halodoc.
● People are also more engaged on Bumame’s website than Halodoc regardless the
amount of content/articles/services provided by Halodoc.
Google Trends: “[Provider] drive thru”

Overall, Bumame’s drive

thru is more popular on
Google search than
Halodoc.

Also, people in West Java

have more interest in
Halodoc drive-thru when
compared to Jakarta.

Source: Google trends

Data was collected on Oct 11, 2021
Time range = past 90 days
Google Trends: “[Provider] antigen”

Also, Bumame’s antigen is

searched more often on
Google than Halodoc’s.

Source: Google trends

Data was collected on Oct 11, 2021
Time range = past 90 days
Halodoc vs Bumame Provider Location Maps

Halodoc’s location tagging on Google Maps are not as

good as Bumame.

● Halodoc test provider location seems to not

visible through Google maps.
● Halodoc users need to search the test provider
location from Halodoc app.
● When searching for ‘Drive Thru’ service, Bumame
shows the different locations that they have.
● It’s easier to find in Bumame’s drive-thru
services on Google Maps compare to Halodoc.

Screenshot was taken from Google Maps on Oct 6, 2021.

Performance on Google Reviews

Bumame’s has better service record on

Google reviews when compared to
Halodoc.
● Most of Bumame locations have
reviews on Google and scored higher
than 4 stars.
● Bumame customers seem to be
more engaged as they leave reviews
on Google location.
● Halodoc online reviews are hard to
find on Google
○ There are not many reviews
about Halodoc drive-thru on
Google.
● Halodoc algorithm when search for
‘Halodoc drive thru’ doesn’t match,
and sometimes show a cafe or other
place.

Screenshots were taken from Google Maps on Oct 6, 2021.

Google Reviews

● Bumame reviews are more up-to-date when

compared to Halodoc.
○ Bumame users tend to give more reviews,
including descriptive and/or photo reviews
based on their experience.
○ They still have users actively writing reviews
in the past couple of weeks
○ Meanwhile, Halodoc’s most recent reviews
were months ago.
● Most Bumame’s review are about:
○ The simple way to book via WhatsApp
○ Do not need to download the app
○ Easy to book from website
○ Able to walk-in test
○ Most of providers open for 24 hours
○ The provider location easily accessible
● Bumame also actively answer questions at Google
Question & Answer.
 Ambience of the location

Halodoc’s test location

set up uses a tent at
most places

Bumame’s test location

is more organised and
spacious compared to
Halodoc.

Source of images: Google Reviews and personal gallery.

Services Package

Bumame package of services can be found easily on

the website.

● Halodoc has the service package as Bumame

provides but is hard to find on the website.
● Services on Halodoc website are not as
complete as the app.
● Halodoc users need to log in an account as they
do in Halodoc app before booking services.
● Bumame provides several Covid-19 test for
○ Home service
○ Corporate package
○ Wedding package
○ Pasca Covid-19 test package
● All the packages by Bumame include 10% of PPN
tax.
● To book the package services, Bumame users
didn’t need to log in, they could fill the
questionnaire and directly confirmed via
WhatsApp.
Website visitor & engagement

Halodoc website has wider range

of products, services and articles
while Bumame’s website is solely
about their PCR/Swab services.
Therefore, it is expected that the
number of visits over time on 688.08k
Halodoc is a lot higher than 30.98M
Bumame.
Users, however, seem to be more
engaged on Bumame’s website
when compared to Halodoc. They
spend more time on Bumame’s
website and their bounce rate is
lower than on Halodoc.

Source: Similar Web

Data was collected on Oct 5, 2021.
Overall Instagram Engagement

Halodoc’s general Bumame’s comments,

engagement rate on however, are mostly filled
Instagram is also lower about queries regarding
when compared to the tests such as:
Bumame. ● Accessing result
from Peduli
Lindungi
● Opening more
testing locations in
different cities
● Test price
● Result wait time

Analytics source: Inbeat.co

Data was taken on the Oct 6, 2021 - Engagement rate is calculated based on the last 12 posts.
Product listing & description pages
Booking selection on the
website or mobile application

● Halodoc listing page don’t show photos of the

provider location instead showed the banner
information.
● Halodoc users need to explore the provider
information first to know the testing location
and working hours.

● Bumame shows an image of every test

location on the listing page.
● Bumame users can easily find the specific
location and working hours on the listing
page.
Photos on the details page

In general, Bumame’s service and ambience

of location can be gauge easily from the
website images.

● Halodoc use illustration as the main

image to show the service:
○ An image of someone doing the
test is available when browsed.
○ Halodoc provide an Information
about Covid-19 test result as an
image.
● Bumame provides photos of the location
in every details page.
○ If the location does not have a
specific photo of the location,
they have a real image of The templated
photo used if the
someone doing the test as a location didn’t
placeholder. provide its own
photo. It consist
10 photos for
one location.

Source of images: Halodoc App & Bumame Website.

 Document prepared by:
CoDi UXR
devina.wahyu.andriani@mhealth.tech
metaniawati.limanto@mhealth.tech

Supported by:
Business team
nabila.khairunnisa@mhealth.tech

Thank Jl. H. R. Rasuna Said No.Kav 32-33, RT.10/RW.7,

You
Kuningan, Setia Budi, Jakarta Selatan 12920

Phone: (021) 50820888 | www.halodoc.com

Halodoc ID @halodoc Halodoc @HalodocID

Appendix
Website visitor sources

Source: Similar Web

Data was collected on Oct 5, 2021.
Website visitor sources

Source: Similar Web

Data was collected on Oct 5, 2021.
Instagram Posts Engagement

Source: Inbeat.co
Data was taken on the Oct 6, 2021
On Site Review (OSR): 5 Bumame Drive Thru
Bumame Sunter Bumame Cideng
OSR on Friday, 8 Oktober 2021 (08.00-18.00) OSR on Saturday, 9 Oktober 2021 (08.00-18.00)

Total Transaction : 81 Total Transaction : 132

- Drive Thru : 63 - Drive Thru : 78
- Walk in : 18 - Walk in : 54

Bumame SCBD Bumame TB Simatupang

OSR on Friday, 8 Oktober 2021 (08.00-18.00) OSR on Saturday, 9 Oktober 2021 (08.00-18.00)

Total Transaction : 81 Total Transaction : 185

- Drive Thru : 63 - Drive Thru : 153
- Walk in : 18 - Walk in : 32

Bumame BSD
OSR on Friday, 8 Oktober 2021 (08.00-18.00)

Total Transaction : 20
- Drive Thru : 18
- Walk in :2
Highlight Findings

● Halodoc provides more services rather than Bumame.

● Bumame and Halodoc have a slightly different price list, but Bumame has cheaper services prices.
● Bumame test providers are primarily open for 24 hours, and others are available from 10.00 - 19.00
every day.
● Based on user reviews, Bumame users lebih mudah menggunakan WhatsApp
● Bumame users don’t need to install an app, they can quickly booking via website and continues by
WhatsApp.
● Every test provider location has its maps and review page.
● Bumame reviews on google are easier to find and primarily written this past three months.
● Bumame cities location coverage up to 37 cities
● Service provided by Bumame
○ Home Service
○ Corporate Service
○ Wedding Package
● Bumame provides more drive thru service coverage on google search.
● Halodoc only provides drive thru service, on the other hand, Bumame provides walk-in and drive thru
service at their website.
● Halodoc website can’t be used for booking services.
●