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Vision Mains Test 8 2023 (Els
Vision Mains Test 8 2023 (Els
Vision Mains Test 8 2023 (Els
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SECTION – A
1. (a) Differentiating between courage and bravery, discuss why courage is often thought of as
the first of all virtues. (150 words) 10
Approach:
• Differentiate between courage and bravery.
• Highlight the importance of courage and establish its primacy.
• Conclude appropriately.
Answer:
Courage and bravery are virtues that are often used interchangeably. However, the two appear to
differ philosophically when contrasted. The difference between the two can be delineated as under:
• Fear: Courage involves the presence of fear, while bravery does not acknowledge any fear or
hesitation.
• Cause: Courage entails a cause, most commonly love, passion, compassion, need and concern
while bravery maintains its essence even without a cause.
• Thought behind action: Courage is a result of mindfulness. It is one’s decision to fight despite
one’s fears. Bravery is an inherent characteristic and does not involve much thinking and
manifests itself as second nature in those who possess it.
• Motivation: Bravery maintains its essence even without motivation. Naturally-brave people do
not require speeches or slogans. However, courage has to be fuelled with leadership or an
ability to inspire.
Aristotle recognized courage as a virtue, which is at the mean between rashness and cowardice. He
stated that courage is the first of human qualities because it is the quality that guarantees others.
Courage leads to consistent practice of other virtues such as honesty, generosity, perseverance,
impartiality, accountability etc. Courage as a virtue can be broken down into its constituent
elements that enhance one’s ability to deal with difficult situations:
• The courage of initiation and action requires us to step up to a challenging situation. It is that
virtue that transforms ordinary people into pioneers while other qualities find space for
expression afterwards. One cannot be innovative if he/she does not have the courage to try new
things. For example, Armstrong Pame, an IAS officer, built a 100 km long road in a remote hill of
Manipur without the government’s help through crowdfunding.
• The courage of voice is essential when it becomes necessary to bring attention to an issue that
is uncomfortable, but must be addressed. Other qualities like honesty, accountability, probity
are possible only after one has the courage of voice. One cannot be honest if he/she does not
have the courage to tell the truth. For example, Satyendra Dubey, an Indian Engineering Service
officer, showed extraordinary courage in exposing serious financial irregularities involving
influential persons for which he had to pay the price of his life.
• The courage of confidence in others involves lack of fear needed to let go of control in certain
situations. It means being open to new ideas and directions and having the courage of taking
responsibility as well. For example, Parikipandla Narahari, an IAS officer, has consistently
worked towards making Indian infrastructure accessible to the disabled and working on open
defecation-free initiatives.
1. (b) Discuss how social, cultural and religious factors act as determinants of ethics.
(150words) 10
Approach:
• Briefly explain what you understand by determinants.
• Discuss how social, cultural and religious factors act as determinants of ethics for an individual.
• Conclude accordingly.
Answer:
Ethics of an individual is shaped by the various determinants in a society. These determinants
inform the way in which an individual acts or takes a decision and also reflect on what society
expects from its members in terms of behaviour. They can largely be categorized into social,
cultural and religious factors.
• Social factors acting as a determinant of ethics for an individual:
o In a society, most people accept standards that are ethical. It is reflected in an
individual’s interaction in his/her social life and with the community. For example, theft in a
civilized society is deemed unethical, therefore, an individual will also consider it as
unethical and desist from practicing it.
o However, one should not always equate being ethical to “whatever society accepts”, as
the society can deviate from what is ethical. For example, Nazi Germany or Stalinist Russia
imposed on their citizens particular standards of living and tried to indoctrinate them.
o Parents, family and teachers shape the value system of a child. Their behaviour, conduct
and teachings influence the direction in which a child steers. For example, a patriarchal
family will instill similar values in a child, which could guide his/her thought process and
the way he/she behaves.
• Culture as a determinant of ethics for an individual:
o The ethical principles of an individual are influenced by his/her culture. For example,
Western culture seems to be individualistic while Indian culture is based on values of
universalism and multiplicity. Such values will be reflected in the individuals coming from
these societies.
o Literature, scriptures etc. guide a person’s conduct. For instance, the teachings of Vedic
literature, Buddhist literature etc. have been the basis of ethical conduct in many
societies/communities in India.
• Religion as a determinant of ethics for an individual:
o Most religions have an ethical component, often derived from supernatural revelation or
guidance. Some assert that religion is necessary to live ethically as it gives a clear guidance
of what is right/wrong and moral/immoral.
o Each religion carries its own set of standards for personal conduct. For example, it
determines choices people have in choosing a profession, a spouse, women’s roles, clothing
etc.
o Religions also impart teachings regarding certain ethical values. For example, one of the
central virtues espoused by Buddhism is ‘karuna’ i.e. understanding and identifying with the
suffering of all living beings.
Apart from these, there are other determinants as well such as a person’s conscience, political
factors like the law of the land and the Constitution, etc. Also, because law, society and religion can
deviate from what is ethical, one needs to constantly examine one’s moral standards to ensure that
they are reasonable and well-founded.
2. (b) If one takes care of the means the end will take care of itself. Discuss. (150 words) 10
Approach:
• Introduce with various perspectives around the morality of an action.
• Explain the significance of means over ends.
• Conclude accordingly.
Answer:
There are various perspectives regarding morality of an action and its determinants.
Consequentialists believe that an action is morally correct if its consequences or ‘ends’ are good,
even if it is achieved through wrong ‘means’. While other schools such as deontology and virtue
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ethics consider that an action is morally correct if it is done as per the duty/virtue of the person
concerned i.e., the ‘means’ adopted should be fair, even if the consequences are wrong. So, a sharp
dichotomy between ‘means’ and ‘ends’ exists in the western schools of thought.
Gandhiji on the other hand rejects this rigid dichotomy between ends and means and establishes
that ‘means’ alone should be the standard of reference of an action. He was of the view that any
good consequence achieved through wrong means would be short-lived, while a good end can be
delayed due to adoption of right means, but it will eventually take care of itself.
Significance of means over end:
• Development of an attitude of detachment: A person is always anxious about the result of his
action (ends). If our means are pure and our course is just and clear, all anxieties are removed.
This way we can also develop an attitude of detachment from ‘fruits’ and attachment with
actions and their means, that is 'karma'.
• Moral means is almost an end in itself: A man may think fulfilment of ends is the real reward
and ends will justify any means. However, moral means is almost an end in itself because virtue
is its own reward.
• Right ends always require right means: For instance-
o World Peace is a desirable end, but, as Dalai Lama points out, it cannot be achieved without
“emotional disarmament,” i.e., unless the people cleanse themselves from evils of rage,
anger, vengeance, and selfishness and foster happiness, harmony and brotherhood.”
o Sustainability is a profound goal, but, if the elements of sustainability are not
mainstreamed through changes in market-based economy, business/production models,
communicative approaches with local communities and their leaders, the goals will remain
elusive.
• Means are foreseeable, ends are not: Means can be controlled, managed and guaranteed, but
the ends cannot as they are not foreseeable. Thus, “if one takes care of the means the end will
take care of itself.”
• Ends changes in character with means: If we sow seeds of "babool", in no way can we reap
fruits of "mangoes". If one traces the wrong/evil path, there is no way s/he will get a good
result.
Therefore, it can be said that working ceaselessly on the path of good means such as the path of
non-violence, selfless service, compassion, and caring for the environment, one can achieve the ends
such as peace, sustainability, and empathy in one’s thoughts, words and actions.
3. (a) Explain the relevance of the following in the context of civil services: (150 words) 10
(i) Impersonality
(ii) Anonymity
(iii) Perseverance
(iv) Fairness
Approach:
• Give a brief introduction about some foundational values in civil services.
• Explain each of the values and its relevance one by one.
Answer:
Civil servants have to adopt certain foundation values in order to efficiently discharge their duties
with respect to policy determination, implementation of laws and administrative adjudication.
Some of the values and their relevance is being explained below:
(a) Impersonality: It means absence of emotional attachment in a situation. Civil servants have to
adopt 'impersonality’ while dealing with matters concerning policies, programmes and related
issues. They cannot afford to take or twist a decision on the basis of the persons involved or the
persons affected. They have to strictly conform to the principles, rules, guidelines etc. Impersonality
is required to ensure equality and justice in their functioning. For example – handling applications
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under RTI requires an impersonal performance of the role to make sure that the information is
accessible to all without any bias.
(b) Anonymity: Anonymity describes situations where the acting person’s identity remains
unknown. Civil servants work on the principle of anonymity due to the permanent nature of their
jobs and to maintain neutrality. Minister is the one who would take responsibility for any actions of
the civil servant. Civil servants will not get credit for the success nor will they be blamed for the
failure. It is relevant since it helps them in taking honest and objective decisions solely meant to
move towards economic progress in line with the constitutional vision. For example, in the
Mundhra deal scam (1957), the Minister T.T. Krishnamachari was held constitutionally responsible
for the actions of his secretary (H.M.Patel).
(c) Perseverance: Perseverance corresponds to persistence in doing something despite difficulty
or delay in achieving success. It means showing persistence and courage towards achieving a goal
and staying firm on the path of one’s duty. For example, E Sreedharan, the metro man, displayed
perseverance while completing the Delhi metro project before the stipulated time. Another example
can be of Dr. Vikram Sarabhai, whose perseverance eventually led to development of the Indian
Space program.
(d) Fairness: It means working without any biases or hint of favouritism in their actions. This is
required of the civil servant since our society is divided on multiple lines and a civil servant also
comes from this society, belonging to a particular caste/class/religion/gender/region. If he remains
‘conscious’ of those parameters, he’ll make biased decisions and treat citizens based on their socio-
economic status. The governance machinery will become a reflection of the societal fault lines
showing the signs of trust deficit, biases, discriminatory attitude etc. Fairness would prevent cases
of anonymous complaints against civil servants belonging to another caste, or promotions
preference owing to the person’s religion.
3. (b) With the help of relevant examples, bring out the difference between the following:
(150 words) 10
(i) Intelligence Quotient and Emotional Quotient
(ii) Attitude and Aptitude
Approach:
• Explain the given concepts.
• Differentiate between them with examples.
Answer:
a) Intelligence Quotient and Emotional Quotient
Intelligence Quotient (IQ) Emotional Quotient (EQ)
It is a numerical score derived from one of the It is not a numerical score. It represents
several standardized tests designed to assess the relative measures of a person’s healthy
an individual’s intelligence. It measures or unhealthy development of his/her
numeric-linguistic and logical abilities. innate potential for emotional intelligence.
IQ can be developed only to a certain extent Two persons with the same level of IQ may
since genetic factors also play a role in its have different levels of EQ, as the latter is
development. the product of socialization. The
development of EQ takes place because of
the emotional lessons obtained from
parents, teachers etc.
Intellectual intelligence (IQ) is not enough on EQ is believed to be a better indicator of
its own to be successful in life. One's IQ can get success at the workplace. People with high
him/her into a college, but it is emotional EQ usually make better leaders and team
intelligence that equips one to manage the players because of their ability to
stress and emotions when facing final exams or understand, empathize, and connect with
during an interview. the people around them.
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b) Attitude and Aptitude
Attitude Aptitude
It is a relatively enduring organisation of Aptitude is the combination of abilities and
beliefs, feelings, and behavioural tendencies other characteristics, innate or acquired,
towards socially significant objects, groups, which is indicative of an individual’s ability
events or symbols. to develop proficiency in a particular area.
It is associated with virtues or character i.e. it
It is associated with competence or talent.
depends upon the underlying values of a For example, quantitative aptitude, verbal
person. It can be negative, positive or neutral.
aptitude, reasoning, etc.
It is regarded as a predictor of one’s It is the ability on the basis of which future
behaviour and is largely a mental aspect. performance can be predicted. It involves
both physical and mental aspects.
Attitude is hard to change. It requires Aptitude can be changed relatively easily
personal experience, cognitive dissonance, through learning, training and skill
knowledge, exposure etc. to change the enhancement.
attitude of a person.
Attitude in times of an event such as disaster In public service, aptitude may help a civil
management may determine the leadership servant achieve greater efficiency. For
abilities of an individual facilitating stress instance, someone who has the natural
management and overall composure of aptitude to understand issues of sanitation
people in times of distress. can be instrumental in the success of
sanitation campaigns.
4. (a) What do you understand by political neutrality? Explain its significance in public service.
(150 words) 10
Approach:
• In introduction, explain political neutrality with examples.
• Highlight the significance of political neutrality in public service.
• Conclude accordingly.
Answer:
Political neutrality means absence of any political affiliations and biases while discharging
professional duties. Professional conduct without any bias towards any ideology ensures that the
law of the land is followed in spirit and the action of civil servants is not influenced by the party in
power or remains unaffected by the changes in politics.
For example, when a political executive is formulating a scheme for the public and seeking the
opinion of a civil servant, a politically neutral civil servant will not hesitate to offer his/her honest
opinion based on facts, precedents and feedback without any fear and favour. Further, while
implementing the government scheme, he/she should be committed to the objective of the State,
the Constitution, and should have faith in the program and intentions of the political executive.
Significance of political neutrality in public service:
• Handling political pressures: Upholding the value of political neutrality ensures that the civil
servant acts solely according to the merits of the case. Therefore, it implies serving equally well
governments of different political persuasions, irrespective of the civil servant’s own personal
opinion.
• Uphold Constitutional values: Political neutral civil servants would ensure rule of law is
followed thereby upholding the values of the Constitution without favouring any political
ideology.
• Handling emergency situations: A neutral civil servant would have a better credibility and
persuasive capability in negotiations in situations like communal riots, ethnic conflicts etc.
• Upholding interests of all sections: Neutrality brings in objectivity and often when funds are
to be allocated, a neutral and impartial civil servant would not favour his/her own village or
political party of his ideology but allocate funds based on the needs.
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• Effectiveness and efficiency in public service delivery: Civil servant upholding values of
impartiality and neutrality would reduce corruption, red-tapism, etc. leading to efficiency and
effectiveness in public service delivery.
• Prevent Crony Capitalism: Without neutrality, a close relationship between bureaucracy and
large-scale firms having nexus with politicians might develop, perhaps leading to crony
capitalism.
• Upholds public trust: Being politically neutral helps civil servants to prevent favouritism,
nepotism and factionalism and in turn enhance people's trust in governance.
Present-day civil servants need to perform multiple functions of giving suggestions to political
representatives, addressing public grievances, institutionalization of the socio-economic changes,
delivering goods and services. Hence, a neutral and impartial bureaucracy is the need of the hour.
4. (b) There is more to integrity than honesty. Illustrate with examples. Also, suggest ways to
inculcate integrity as a value in civil services. (150 words) 10
Approach:
• Introduce by defining integrity and honesty.
• Substantiate upon how integrity is much more than just being honest, with a few examples.
• Substantiate the ways in which integrity can be inculcated in civil services.
• Conclude accordingly.
Answer:
Honesty simply means upholding and stating the facts as they are i.e., upholding the truth. Being
honest means choosing not to lie, steal, cheat, or deceive in any way. Integrity, on the other hand,
means thinking and doing what is right at all times, no matter what the consequences.
Honesty is a necessary but not a sufficient criterion for integrity. To be integral one has to be
honest, but not vice-versa. One can be honest in an act, but one needs to be integral in his/her whole
conduct. This means that there's more to integrity than honesty alone as discussed further below:
• Integrity encompasses the consistency in thought and action, integration of ideals,
conviction, standards, belief and behaviour. Therefore, it not only requires truthfulness
(honesty) but also the quality to do what is right in all circumstances.
• Integrity requires one to face challenging situations. For example, in the battle of
Mahabharata, Arjun was confused whether to follow dharma/righteousness/duty or to follow
kinship/inclination. Such conflict between duty (the right thing to do) and inclination is a
critical test to determine whether a person has high or low integrity.
• One can be honest in day-to-day life without necessarily showing integrity. Integrity means
soundness of moral character as well as honesty. One may be entirely honest without
engaging in the thought and reflection that integrity demands.
• The honest person may truthfully tell what he or she believes without the advance
determination of whether it is right or wrong. For example, a person may say “all athletes
cheat” and really believe in this statement - that’s honesty. But, not taking the effort to
determine whether this assertion is correct or not shows lack of integrity. Thus, one can be
honest without being integral.
Ways to inculcate integrity into civil services:
• Role Models: If a young recruit’s first posting is made under an honest officer, then he’s more
likely to remain honest because of mentoring by a good role model. Exercising honest
communication in day-to-day conversations can promote internalisation of integrity.
• Reward and Punishment: Using the carrot and stick policy, appropriate behaviour must be
rewarded and inappropriate behaviour should be punished accordingly.
• Sensitivity Training: Under this kind of employee engagement training, the person is made to
learn the desired value through role-playing so that the nuances of the same is understood.
• Code of Ethics: The 2nd ARC recommends setting up a code of ethics to set up the broad
principles for all departments of the government and ensuring adherence to the same.
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Upholding the code of ethics, standards, norms and values of the civil services will promote and
practice professional integrity.
Integrity is a highly valued trait, especially in leaders. Integrity driven leadership further promotes
open communication and positive work culture. It is necessary for civil servants to develop as
leaders to ensure effective implementation of policies and socio-economic welfare of the people at
the ground level.
4. (c) What do you understand by probity? Why is it considered essential for good governance?
(150 words) 10
Approach:
• Briefly explain what you understand by probity.
• Mention the need of probity in ensuring good governance.
• Conclude accordingly.
Answer:
Probity is the quality of having strong moral principles such as honesty, integrity, uprightness,
transparency and incorruptibility and strictly following them. It is the act of following the highest
principles and ideals rather than merely avoiding corrupt or dishonest conduct. The tenets of
probity also include effective laws, rules and regulations to govern public life and fair
implementation of those laws.
Probity in governance:
Governance is the act and manner of managing a public office. While the Constitution and laws
provide legal framework for governance, probity is part of the ethical framework that determines
the nature of governance and the relationship between those governing and the governed.
Probity is essential for good governance as it:
• Enhances the credibility of the state apparatus: Since probity is concerned with the
procedures, processes and systems rather than outcomes, it ensures procedural integrity of the
institutions. This, in turn, leads to socio-economic development and increases credibility among
the public.
• Ensures institutional integrity: Probity maintains ethicality and legality of institutions
regardless of the individuals manning them. It involves adopting an ethical and transparent
approach, thereby allowing the governance process to withstand scrutiny.
• Efficiency of institutions: It leads to avoidance of sub-optimal outcomes, corruption and poor
perception, as it ensures an objective and independent view regarding the fairness of the
process.
• Minimizes individual discretion: Strict adherence to the highest moral standards enables the
public officials to deal with everyone impartially and in an objective manner.
• Prioritises public interest: Holders of public office who carry out their duties with integrity
will take decisions solely in terms of public interest and not in order to gain financial or other
material benefits for themselves, their family, or their friends.
• Focuses on equitable distribution of resources: An incorruptible system ensures that
welfare programmes for the poor and vulnerable sections are effectively carried out without
any scope for leakages, corruption, bribes etc. Further, it ensures equitable and just distribution
of resources.
Probity in governance ensures that the system remains transparent, accountable, responsive and
open to scrutiny. It also helps in building the legitimacy of the state, trust in its institutions and
checking abuse of power by government personnel. Additionally, it is vital for efficient and effective
system of governance and for socio-economic development.
5. (b) What do you understand by ethical dilemma? Explain with examples, how it can lead to
crisis of conscience. (150 words) 10
Approach:
• Define ethical dilemma.
• Explain how it leads to crisis of conscience.
• Give relevant examples.
• Conclude accordingly.
6. (a) What is code of conduct? How is it different from code of ethics? (150 words) 10
Approach:
• Start with a brief about code of conduct.
• Differentiate between code of conduct and code of ethics.
• Conclude accordingly.
Answer:
A code of conduct is a directional document containing specific practices and behaviour that are
followed or restricted under the organisation. It is intended to demonstrate an organisation’s
values, provide guidelines for behaviour, measure employee success and act within the law.
Its purpose is to assure people outside the profession or organization that they can expect a
degree of uniformity as relates to expectation of performance and moral conduct from employees
of the profession or organization.
6. (b) Bring out the relevance of the seven principles of public life stated by the Nolan Committee
in the Indian context, with the help of examples. (150 words) 10
Approach:
• Give a brief introduction about the Nolan Committee.
• Mention the seven principles referred by the Committee.
• Explain each principle to show how it is important in the Indian context, with examples.
• Conclude accordingly.
Answer:
The Committee on Standards in Public Life (1994, UK), chaired by Lord Nolan provides seven
principles to improve standards of behaviour in public life, namely – selflessness, integrity,
objectivity, accountability, openness, honesty and leadership. These recommendations are known
as “Nolan Committee Seven Principles”.
Importance of Nolan Committee Seven Principles for public servants in the Indian context:
• Selflessness: Holders of public office should act solely in terms of the public interest. This
becomes relevant as a large section of the population is disadvantaged. For example, Shri Lal
Bahadur Shastri did not amass wealth and bought a car by taking a loan from the bank.
• Integrity: Holders of public office should not place themselves under any financial or other
obligation to outside individuals or organisations that might seek to influence them in the
performance of their official duties. It is important for fighting corruption, maintaining
neutrality and fairness etc. For instance, T. N. Seshan, former Chief Election Commissioner of
India showed integrity in implementing the Model Code of Conduct despite constant pressure
from the then political parties.
SECTION – B
In the following questions, carefully study the cases presented and then answer the questions that
follow (in around 250 words):
7. The Right to Information (RTI) Act is one of the most important reforms brought by the
government. You have recently been transferred as the Public Information Officer (PIO) in the
irrigation department of a district. While inspecting the RTI applications, you find that many of
these applications relate to information on the recruitment of staff in your department. Your
juniors point out that all of these have been filed by an aspiring local politician who may be
trying to create an issue related to irregularities in recruitment in the department. The
department fears that he is filing RTI applications for political gains in the upcoming state
elections.
In this context, answer the following questions:
(a) Identify the stakeholders and the issues involved in the case.
(b) What measures will you take to handle the situation? (20)
Approach:
• Give a brief overview of the case.
• Mention the stakeholders and issues involved in the case.
• State the measures that you will take to handle the situation.
• Conclude accordingly.
Answer:
The given case relates to the misuse of the Right to Information (RTI) Act, 2005. A local politician is
filing multiple RTI applications to get information about the recruitment of staff by the irrigation
department of the district. The department suspects that the politician may create an issue
regarding irregularities, if any, in the recruitment process for political gains.
b) In order to tackle the issue, I would take the following measures as the PIO of the irrigation
department:
• Whatever may be the intention of the local politician, there is a need to carry out a detailed
analysis of the recruitment process. And if there is any irregularity, it must be noted and
reformative steps need to be taken:
o Any recruitment made by compromising merit needs to be cancelled and
employment opportunity must be given to the deserving candidates.
o The government officials, staff and the middlemen, if any, involved in such
irregularities must be penalised as per the existing legal provisions. This will serve as
a deterrent in the future.
o The politician and the local media can be requested to not create negative propaganda
for personal gains. However, they must be allowed to make the public aware about the
systemic failures. This will help in ensuring transparency and accountability in the
system.
• However, if the intention of the politician is solely to disturb the government and the RTI
applications have been made solely with the motive of personal gains, then the following
long-term steps need to be taken:
o Transparency: The government must proactively disclose all the data related to
recruitment on its websites. Thus, if any RTI application is there regarding the
recruitment process, such application can be easily answered, directing the person to
the link to that information.
✓ This will not only deter the public officials from committing wrongdoings but will
also restrict RTI applications filed for personal gains.
o Classification and segregation of the RTI application: With the use of ICT and big
data, the RTI applications of similar nature could be kept at the same location and
disposed of in a similar way.
o Give an affidavit along with applications: The persons who have been identified to file
false/motivated applications in the past must be asked to give an affidavit along with the
RTI applications. This will prevent the filing of ill-motivated RTI applications.
8. You are the managing director of a pharmaceutical company. Your company has won a tender
for supply of generic affordable medicines to the state health department. In order to win the
tender, you had kept the profit margins very low. However, after winning the tender, you got a
call from the Officer on Special Duty (OSD) to the Health Minister for a 2% cut in the total
purchase of goods. You tried to meet the Health Minister in this respect, but he also hinted at
doing the job as per the instructions of the OSD. You cannot refuse to go ahead with the tender
because of the risk of losing your 5% security deposit. Further, the firm can be blacklisted for
not fulfilling the obligations of the approved tender.
Some of the options to deal with the situation are given below. Evaluate the merits and
demerits of each of these options.
(a) Follow the advice of the minister and comply with the demands of the OSD.
(b) File a police complaint against the OSD for corruption.
(c) Tip the media anonymously about the issue to build pressure on the concerned Minister.
(d) Leave the allotted tender.
Also, not limiting to the options given above, suggest the course of action you will take, giving
appropriate reasons. (20)
Approach:
• Give a brief introduction highlighting the issue of corruption in the case study.
• Evaluate the merits and demerits of each of the options.
• Give a course of action and state the reasons for the same.
Answer:
The case highlights the prevalence of corruption in the higher echelons of the government
machinery. It shows the surcharge that a business person needs to pay to the government officials
or Ministers in order to keep his/her business running and getting the tender of projects. The
administration seems to have a tight hook on the private players engaged or interested to engage
with the government projects.
The above case study also displays a similar situation for the managing director of the
pharmaceutical company. The merits and demerits of the options are given below:
(a) Follow the advice of the Minister and comply with the demands of OSD.
Merits:
• The company will get the tender of the project and it may get preference in the future
projects as well since corruption is already prevalent.
• Future benefits might cover the limited profits in this project.
• Reputation of the firm would be preserved since not complying might not only just lead to loss
of tender but also blacklisting.
9. The promotion of harmful products like liquor, tobacco, etc. through mass media and
advertisements have been banned in India. However, many companies are roping in big
celebrities to promote these harmful products and brands through surrogate advertisement. In
the disguise of another product, surrogate advertising is used to promote regulated products,
like cigarettes and alcohol, There have been many debates on this issue, particularly in recent
times, with many arguing that such advertisements should be banned altogether.
In this context, answer the following:
(a) What are the ethical issues involved in surrogate advertising?
(b) Suggest steps that can be taken to address these type of advertisements in India. (20)
Approach:
• Give a brief overview of the case.
• Discuss the ethical issues involved in it.
• Mention the steps to address surrogate advertisements in India.
Answer:
After the implementation of the Cable Television Networks Regulation Act, 1995 and the
Cigarettes and Other Tobacco Products Act, 2003 (COTPA, 2003), new advertising appeals used
by most liquor and tobacco companies circumvent the ban by what is called surrogate advertising.
The companies advertise surrogate products through celebrities and influencers, such as audio
cassettes, drinking water, soda, juices, playing cards, etc. under the brand name with which they
advertised liquor or tobacco earlier. Examples include Bacardi Blast music CDs, Bagpiper Club Soda,
Officer’s Choice playing cards, Kamla pasand mouth freshener etc. The masking product i.e. the
music CDs, or mineral water might not even be marketed in real, as it is just a strategy used to
generate top of the mind recall and mislead consumers, especially the young generation, to attract
them towards their other harmful products like tobacco, liquor, etc.
(a) Ethical issues involved in surrogate advertising include:
• Deceptive advertisement: The aim of surrogate advertising is not to promote the sales of its
supposed new product but to keep the brand in public mind and promote a product whose
advertising is prohibited legally.
• Nudging consumers to buy harmful products: Successful advertisement campaigns push
sensitive products such as tobacco and alcoholic beverages, which influence vulnerable minds
by showing such products as trendy, cool, fashionable and subject to consumption through peer
pressure and indulgence.
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• Insensitive behaviour of celebrities/influencers: Celebrities and influencers promoting
harmful products through surrogate advertisements give more preference to money than to
their responsibility towards their fans and upholding public interest at large.
• Concealment of information: Popular brands deliberately try to conceal facts or give
misleading information, which influence the public to change their buying behaviour without
telling them their real motive. For instance, Pierce Brosnan, an actor, claimed that the endorsing
company (Ashok & Co.) cheated him by not disclosing the harmful nature of its product ‘Pan
Bahar’.
(b) Surrogate advertising is an attempt to circumvent the law. The government issued a notification
banning surrogate advertising of liquor in print, electronic and outdoor media. No advertisement is
permitted which promotes directly or indirectly, sale or consumption of cigarettes, tobacco
products, wine, alcohol or liquor. However, the practice of surrogate advertising is still unabated in
India and even though regulatory authorities have taken heed, enforcement is still elusive.
Steps that can be taken to combat surrogate advertising in India are:
• Framing clear and unambiguous laws banning surrogate advertisements for different
products under a single brand name. For instance, companies selling alcohol or tobacco under
any brand name, should not be allowed to use the same brand name and tagline for other
products and should be pensalised if they do so.
• Providing more power to the Advertising Standards Council of India to enable it to take
action against false and misleading advertisements and keep a close vigil over clever evasion of
the law, instead of just issuing notices.
• Asking the electronic and print media to adhere to the advertising codes and to not
entertain surrogate advertisements.
• Requiring advertising agencies to have full knowledge of the products under the same
brand for which they are promoting advertisements, and taking legal actions against those
agencies which design surrogate advertisements.
• Conducting consumer awareness programmers to help people understand the negative
impacts of surrogate advertisements. In this context, youth-led campaigns by NGOs such as
HRIDAY(Health Related Information Dissemination Amongst Youth), SHAN (Student Health
Action Network) etc. are appealing to the government for a comprehensive ban on surrogate
advertising.
Thus, comprehensive law and policy on surrogate advertisements is imperative to not only keep
check on TV ads but also put vigil on companies that are turning to event sponsorship and
innovative integrated marketing communications strategies to promote their harmful products.
10. You are a young officer who has recently been posted as the District Magistrate in a district
where power cuts are a regular phenomenon. A thermal power plant is proposed in your
district, which has the potential to not only meet the energy demand of yours but also that of
neigbouring districts, and also provide employment opportunities for the people of your
district. However, a few people from the district are protesting against it because of the
concerns of displacement and the potential pollution issue that the project may lead to. It is
brought to your notice that prominent local leaders have mobilized a large crowd and are
planning to march towards the Collectorate. You have also received information that the crowd
may turn violent due to the presence of miscreants. In the context of this situation, address the
following:
(a) Identify the stakeholders and highlight the issues involved in the above case.
(b) State the measures that you would take as the District Magistrate. (20)
Approach:
• Provide a brief introduction to the case. Here, development vs displacement issues could be
highlighted.
• Identify the stakeholders of the case along with issues involved.
12. Climate change and environmental degradation have caused havoc globally. It has
repercussions on the life and livelihood of each and every individual on the planet. Despite its
huge impact, climate change and environmental conservation have not become an electoral
issue in India. Globally, green parties are making strides, albeit gradually. In countries like
Netherlands, Sweden and Australia, they have begun to make a mark in electoral politics. In
India, however, there is no such development.
(a) In your view, why has politics in India not seen it’s ‘green moment’ yet?
(b) Do you think people in India are generally apathetic to climate change and environment
related issues? Suggest some initiatives to bring about a change in the attitude of the people
towards the issue. (20)
Approach:
• Briefly state the facts of the case.
• Discuss the reasons behind climate change not becoming a political issue in India.
• Discuss whether Indians are apathetic to environmental issues.
• Suggest measures that can be taken to bring about a change in the attitude of the people
towards environmental issues.
Answer:
The case presents an issue which shows the lack of politicization of environmental issues in India.
Neither the political parties nor the voters are taking up climate change and associated events as an
electoral issue. This is despite the fact that India is the 4th largest emitter of greenhouse gases
behind China, the US, and the EU. Globally, many ‘green parties’ have emerged in several
democracies. They are taking up environmental issues in an effort to secure a sustainable future.
(a) The absence of the ‘Green Moment’ in Indian politics may be due to following factors:
• Developed vs Developing country issue: Developed countries have enough resources to
invest in the environment, while developing countries are still stuck in resolving basic
issues such as removal of poverty, creation of infrastructure, tackling agrarian distress etc.
○ Further, any solution to climate problems must include a massive switch over to
renewables, whereas developing countries have still not exploited the cheaper source of
energy like coal or shale gas. Therefore, environmental conservation is not a priority in
the election manifestos of the political parties.
• Marginalized voice: The population facing direct consequences of climate change reflects a
marginal voice as against issues like economic development, job opportunities and national
security, which affect all segments of the population.
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• Lack of awareness: The anecdotal evidence suggests that many people do not think about
water, air, and other environmental resources, beyond their material usage. For instance,
burning of agricultural residue, industrial and vehicular pollution, etc. continue unabated all
over the country. Several surveys have also reported that a large population of youth is not
aware of the causes of climate change.
• Failure of civil society: It has arguably failed in informing the people and engaging them in
making climate change a political issue.
• Electoral performance: Lack of awareness and preferences among voters mean that
political entities can’t carve a niche for themselves or survive politically while emphasizing
environmental issues as matters of electoral importance. Therefore, the political
performance of ‘approximate green parties’ such as the Uttarakhand Parivartan Party
(UKPP) and the Indian Peoples Green Party (IPGP) have been below par.
(b) Environmentalism is deep rooted in the Indian cultural traditions and ethos. However, the
advent of industrialization and urbanization have increased energy consumption and
environmental degradation by several folds. This has further led to apathy towards nature as:
• The culture of conspicuous consumption has trumped the traditional ties that bounded
Indians to nature.
• Industrial development has occurred by flouting environmental norms, while the State for
long has remained a mute spectator.
• The civil society also could not do justice to the environmental causes.
• India has the dubious distinction of having more environmental conflicts than any other
country in the world.
While all these arguments point to the people’s apathy towards nature, there is an
acknowledgment of the fact that the environment needs to be saved and people should live in
sync with nature. However, a large number of people have to be provided basic minimum
facilities first, and only after that issues such as water and air quality can be taken into account.
This calls for some initiatives to bring about a change in the attitude of the people towards the
environmental issues. This can be done through:
• Creating awareness: The public must be sensitized regarding the ill-effects of
environmental degradation and its impact on current and future generations. Deteriorating
environment—abysmal air quality, toxin-laden water, vanishing forests and rivers,
persistent cycles of epidemics and reducing productivity of farm soils—should not be
accepted as a ‘new normal’.
• Behavioural changes: Policies need to be framed where the focus should be on effecting
behavioural changes in the masses through effective communication. For instance, Swachh
Bharat Mission focused on generating awareness and bringing about a behaviour change
regarding sanitation practices, and augmentation of capacity at the local level.
• Relationship between environment and economics: Whatever is bad for the
environment is also bad for the country's growth and development. Environmental
resources are finite. Any damage or uprooting sets us many decades backward. People
should be made aware of this linkage.
• Role of the State: The State should take upon itself to empower the citizens to become
more sensitive towards the environment and regard it as a common good.
Climate change and environmental degradation is an ethical issue in itself, because it has intra as
well as inter-generational implications. However, perhaps after a large section of the affluent and
the middle-class feels the heat of the climate emergency, people will want governments to change
on the basis of environmental issues.