Note: - (1) All. questions are compulsory and carry eq Qu Paper / Subject Code: 27303 / Advertising : Copywriting (2% Hours) [Total Marks: 75] | marks (2) Figures to the right indicate marks (3) Support answers with examples wherever necessary Multimedia campaign A CARAVAN radio with a look & size of a transistor radio is a digital device preloaded with more than five thousand (5000+) Bo!lywood hits in MP3 for including golden era of Hindi films. The radio device is also capable of playit USB input as an additional collection from your pen drive & an AUX input of conventional audio devices like tape players or mp3 portable mini p| In its new version (Avtar) it is also preloaded with complete Bhagvad enchanting voice of professional reciters making it a fantastic gift to elders & senior citizens as a nostalgic piece. The price of CARAVAN radi 00. compact loudspeaker giving the Brief: The Company wants to highlight the collectio substitute to a bulky collection of CDs, as well as th experience of going back to the golden era of Answer the following: - Prepare a creative brief for making +t on the target Audience. 4 Suggest an appropriate Message s 02 Create a print advertisement based on the cfeative brief (‘Two advertisements). 04 Prepare a 30 sec story bos -vision commercial based on the creative brief. 05 ° oR B_ Vodafone & Idea any has launched a mobile based safety service by name “Vodafone Sakhifor women which includes features such as emergency alerts, Totter private number recharge. The safety features will be available to w. tomers using Vodafone pre-paid services across the country. 88 smartphones and feature-phones even without any balance The serv or mobil Amon} le phone users, most women have access to only feature-phones ile phones. Vodafone claims that with ‘Vodafone Sakhi,” ihe real ‘women working late hours & compromising safety can be addressed. ‘que, free of cost service will make it convenient for women to step out fessly and fulfil their aspirations. sune Brief: Vodafone Sakhi is a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand. Answer the following: - Prepare a creative brief for making an impact on the target Audience. of Suggest an appropriate Message strategy. 02 Create a print advertisement based on the creative brief (Two advertivements), 04 Prepare a 30 see story board for Television commercial based on the creative brief. 05 sone 75914 Page 1 of 4 2FCRBS1FOF26A74F5132017E08B97C0APaper / Subject Code: 27303 / Advertisi 1g : Copywriting Wamm Isemv | choice eased lalnia : Q.2. A. What are the principles of copy writing? 08 B__ Write a Radio Spot of 30 sec duration to promote Parle-G biscuits filled with the 07 goodness of milk. OR : C._ Differentiate between Right Brain thinking and Left Brain thinking. 08 D_ Write a direct mailer to existing customers for announcing a “Lifetime Add-on 07) family member offer’ for ‘Everfit Spa’, the biggest and most well equipped fitness & spa in Mumbai, specializing in weight loss and gain programs, body toning, ‘Acrobies studio, special cardio workout, Dietician, and body building and bod fitness. Q.3. A. Explain various types of slogans in advertising copy. -- ‘ 08: Moke an outdoor poster on Flipkart sale on ‘Big Billion day ‘off 7 07 discounts on clothing, footwear and accessories for all OR Explain the use of Humor appeal in advertisement using a D_ Write an Email copy for promoting Kerala Tourism. tropical Malabar Coast, has nearly 600km of Arabis its palm-lined beaches and backwaters, a netw' Inland are the Western Ghats, mountains whose slopes support tea, plantations as well as wildlife. Natioaa! parks like Eravik Periyar, pus Wayanad and other sanctuaries, are home to elephants, langurfionkeys and tigers. Q4- A Explain the role of Heuristics and/asstitptitns in creative thinking, 08 B_ What essential factors are sed while writing copy for senior citizens? 07 VE advertising. 08 on India’s o7 refine. I's known for OR Write brief note o in the development of creative strategy. 08 D i Resort keeping in mind the three consecutive 07 ‘travel time of 2 hours from Mumbai. QS Answer ofthe following 15 » ‘on writing copy for youth. any four idea generation techniques. rile an SMS copy. The service is ‘SWIGGY promotional offer. ‘rite a note on Transcreativity. ) Business to business advertising. 75914 . Page 2 of 4 2FCSB81FOF26A74ES132017E08B97COA,