ENTREPRENEURSHIP AND NEW VENTURE

COURSE TITLE CREDITS 3

CREATION
COURSE CODE 509 COURSE CATEGORY CORE L-T-P 2-0-1
LEARNING
Version Approval Details BTL-3
LEVEL
ASSESSMENT SCHEME
Semester
During Semester Assessment (DSA) End
Examination
Practical Assessment DSA Components Attendance SEE

20% 25% 5% 50%

The course provides the conceptual perspectives and theories in the field of entrepreneurship
and their application through case discussions. It also familiarizes students with the expanding
horizons of entrepreneurship. Drawing upon numerous studies of entrepreneurs and their
Course
achievements, the subject attempts to create an understanding of entrepreneurial dynamics.
Description
Through extensive reading and participation in group discussions and facilitation by the
instructor, students will sharpen their learning of entrepreneurial emergence and sustenance.
Students are also exposed to the process of business plan preparation
1. To introduce the basic concepts, functions, and process of entrepreneurship
2. To familiarize the students thoroughly with validated entrepreneurial competencies of
successful entrepreneurs
3. To familiarize the students with the process and methods of business idea generation and
assessment framework.
Course 4. To familiarize the students about the process of developing a marketing strategy for the
Objective proposed product/service
5. To familiarize the students with the various sources of funding and how to mobilize the
funds for start-ups
6. To enable the students to acquire the knowledge necessary for preparing the business plan
7. To enable the students to realize the importance of networking for accomplishing short-
term and long-term objectives for start-ups
On successful completion of the course students will be able to:
1. Define and examine fundamental of entrepreneurship, intrapreneurship, family business
and social entrepreneurship concepts
2. Apply creativity and innovation for identifying and developing business opportunity for
Course creating new venture
Outcome 3. Create a marketing strategy for the chosen business opportunity
4. Analyse the diverse sources of funding available for start-ups at various stages of growth.
5. Develop a business plan for the chosen business opportunity

1
CO, PO AND PSO MAPPING
PO- PO- PO- PO- PSO -
CO PO1 PO-6 PO-7 PO-8 PSO-01 PSO-02
2 3 4 5 02
CO-1 2 1
CO-2 3
CO-3 3
CO-4 2 2 1
CO-5 2 2 2 1 3
3: Strong Contribution, 2: Moderate Contribution and 1: Weak Contribution
MODULE 1: Introduction to Entrepreneurship 4.5 Hrs

Importance, Definition and Types of Entrepreneurs, Charms of being an Entrepreneur,

Entrepreneurial Feelings, Background, Entrepreneurial Competencies, Managerial versus CO-1
Entrepreneurial Decision Making

MODULE 2: Intrapreneurship/ Corporate Entrepreneurship 3 Hrs

Causes for Interest in Intrapreneurship, Comparison of Managers, Entrepreneurs and

CO-1
Intrapreneurs, Corporate and Intrapreneurial Culture, Ten Commandments of an Intrapreneur

MODULE 3: Identification of Business Opportunity 3 Hrs

Creativity, Sources of new ideas, Methods of generating ideas, Opportunity recognition and
Opportunity evaluation.
CO-2

MODULE 4: Business Plan 4.5 Hrs

SESSIONS

Why Business Plan? Components of a Business Plan. Why some Business Plans fail CO-5

MODULE 5: Marketing 4.5 Hrs 3

Basic concepts of marketing, marketing research for New Ventures, Marketing Strategy CO-3
MODULE 6: FINANCE 1.5 Hrs

2
Finance Feasibility Study & Sources of Capital -Loan & Equity CO-1
MODULE 7: Designing an organization 1.5 Hrs
Developing the Management Team, Legal forms of Business, Organization Structure, and the
CO-1
Role of Directors.
MODULE 8: New Venture Development 1.5 Hrs
The Challenge of New Venture Start-ups, Pitfalls in selecting New Ventures, Critical Factors for
CO-1
New Venture Development, Why New Ventures Fail?
MODULE 9: Legal Issue 1.5 Hrs
Intellectual Property Rights, Registration, Licenses, whom to contact for what? CO-1
MODULE 10: Social Entrepreneurship 1.5 Hrs
Meaning and Importance of Social Entrepreneurship. CO-1
MODULE 11. Networking 1.5 Hrs
Networking, types of networking, short term, and long-term objectives. CO-1
MODULE 12 Family Business 1.5 Hrs
Nuances of Family Business CO-1
TEXTBOOKS
Kuratko, D.F. & Rao, T.V., 2014, “Entrepreneurship: A South-Asian Perspective,” Cengage
1.
Learning.
REFERENCE BOOKS
1. Rashmi Bansal (ed.), 2008, ‘Stay Hungry Stay Foolish’, IIM Ahmedabad
2. Rashmi Bansal (ed.), 2010, ‘Connect the Dots’, Ekalavya Education Foundation, Ahmedabad
3. Siddhartha S. Dash and Thimmappa K, 2009, ‘If We Can, Why Can’t You?’, Infinity, Ahmedabad
4. Brands HW, Master of Enterprise, 1999, The Free Press
5. Piramal Gita, 1997, Business Legends, Penguin Books
6. Piramal Gita, 1999, Business Maharajas, Penguin Books
INTERNET RESOURCES
1. Ministry of Small & Medium Enterprises- msme.gov.in
RESEARCH ARTICLES
Fiet O. James, 1996, The Informational Basis of Entrepreneurial Discovery, Small Business
1.
Economics, Vol. 8, No. 6, pp. 419-430
Bruderl Joseph and Preisendorfer Peter, 1998, Network Support and the Success of
2.
Newly Founded Businesses, Small Business Economics, Vol. 10, No. 3, pp. 213-225
Naffziger W. Douglas, Hornsby S. Jeffrey, and Kuratko F. Donald, 1994, A Proposed Research
3. Model of Entrepreneurial Motivation, Entrepreneurship: Theory and Practice, Vol. 18, No. 3,
pp. 29-42

3
 Das T.K. and Teng Bing-Sheng, 1997, Time and Entrepreneurial Risk Behaviour,
4.
Entrepreneurship: Theory and Practice, Vol. 22, No. 2, pp. 69-88
Edward D Bewayo, 2010, Pre-Start-Up Preparations: Why the Business Plan Isn’t Always
5.
Written, The Entrepreneurial Executive, Vol. 15, pp. 9-23
David Kirsh, Brent Goldfarb and Azi Gera, 2009, Form or Substance: The Role of
6.
Business Plans in Venture Capital Decision Making, Strategic Management Journal, Vol.

Practical- Business Plan

TASK HOURS
Identification of Innovative business 2
opportunity
Competencies of the founding team 1
Market feasibility study 7
Financial viability study 7
Marketing strategy 3
production and Operational plan 2
HR plan 1
Organization plan 1
Legal compliance and IPR (Intellectual 1
Property Rights)
Presentation 5
TOTAL 30

CATEGORY INSTRUCTIONS TIME FRAME EVALUATION

Project

4
 Business plan Stagewise 20 hours 10 marks
evaluation of the
business plan
-Online submission
of the final report
Presentation 10 hours 10 marks
TOTAL 30 HOURS 20 MARKS

ASSESSMENT RUBRICS - Project Rubric

Excellent Average Below average

Interim reporting (10 marks)

(An individual report is to be submitted followed by an individual presentation)
Excellent: 7-10; Average 3-6; Below Average 0-2

Lessons • The individual had a • The individual had a • The individual had a
Learned level of engagement level of engagement level of engagement
that demonstrated a that demonstrated to that did not
strong commitment to some extent a demonstrate a
the project and commitment to the commitment to the
learning outcome. project and learning project or the learning
• The opinion of the outcomes. outcomes.
individual is evident. • The level of analysis • Conclusions simply
and reflection could involved restating
have been deeper. information without
reflective thought.

Final reporting (10 marks)

(A final group report is to be submitted followed by a group presentation)
Excellent: 5; Average 3-4; Below Average 0-2

Content (5 • The report contained • The report contained • hard to understand the
marks) an abundance of material to support underlying logical and
material which clearly the main arguments, flow of ideas.
related to the main but: • Major aspects of the
topic. analysis or

5
 • External research was • not all material clearly recommendations
used to justify related to the main were absent.
arguments or solutions. topic • No external research
• The report was original • the report was was used to justify
appropriate and arguments or
meeting the valuators solutions.
expectations
Speaking • Team members had • Team members were • Team members were
Skills and clear articulation. mostly audible and/or often inaudible and/or
Participatio • Every team member fluent on the topic, hesitant and relied
n (5 marks) spoke and participated but: heavily on notes.
at a very high and • not all team members • A high level of
balanced level. spoke and/or discomfort with public
• Speakers participated in a high speaking was exuded.
demonstrated and balanced level; • did not hold audience
enthusiasm and • speakers attention.
confidence demonstrated fair • The presentation went
• presented in a creative level of enthusiasm; over the time allotted.
way that held audience light
attention. discomfort with public
• The presentation fit speaking and/or
into the time allotted. • presentation only
somewhat held
audience attention.