LIST OF FIGURES

PAGE
FIGURE
1 JASE Pastries Logo 10
2 JASE Pastries Baker’s Uniform 2221
2.1 Other Employees Uniform 22
2.2 JASE Pastries Apron 23
3 Respondents Demographic Profile: Sex 34
3.1 Respondents Demographic Profile: Age 34
3.2 Respondents who eat pastry products 35
3.3 How often the respondents eat pastry products a day 35
3.4 How often the respondents purchase cookies 36
3.5 How often the respondents purchase cupcakes 36
3.6 How often the respondents purchase roll cake 37
3.7 Most important to respondents when buying pastry products 37
3.8 If respondents would buy pastries with malunggay ingredient 38
3.9 The amount respondents willing to pay for JASE Pastries cookies 38
3.10 The amount respondents willing to pay for JASE Pastries cupcakes
39
3.11 The amount respondents willing to pay for JASE Pastries roll cake
39
4 Pastry Shops Market Share of Roll Cake 41
4.1 Pastry Shops Market Share of Cookies 42
4.2 Pastry Shops Market Share of Cupcakes 43
5 Demand-Supply Gap 45
6 JASE Pastries Tarpaulin 47
7 JASE Pastries Facebook page 48
7.1 JASE Pastries Twitter page 48
7.2 JASE Pastries Instagram page 49
8 JASE Pastries Flyers 50
9 JASE Pastries Loyalty Card 51
10 JASE Pastries Cookies 53
11 JASE Pastries Cupcakes 54
12 JASE Pastries Roll Cake 55

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13 JASE Pastries Vicinity Map 67
13.1 JASE Pastries Location Map 68
14 JASE Pastries Floor Plan Layout69
15 JASE Pastries Shop Front View 70
15.1 JASE Pastries Shop Interior View 70

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