A PROJECT ON

“A STUDY OF THE CONSUMER BUYING

BEHAVIOUR OF ITC’S CLASSMATE COMPANY
PRODUCTS IN ULUBARI,GUWAHATI
(ASSAM)”

A PROJECT REPORT SUBMITTED IN PARTIAL

FULFILLMENT OF
THE
REQUIREMENT FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION TO K.C DAS
COMMERCE COLLEGE
OF
GAUHATI UNIVERSITY

SUBMITTED BY
PRERNA SARKAR
STUDENT OF B.B.A 5TH SEMESTER
G.U. ROLL NO :UM 202-020-0029
K.C.DAS COMMERCE COLLEGE,GAUHATI

JAYSHREE TALUKDAR Mr.

(PROJECT GUIDE) (MRKETING MANAGER)
K.CDAS COMMERCE COLLEGE CLASSMATE Ltd . Co.
Guwahati
 DECLARATION

I , the undersigned hereby declare that the Project

Report entitled “A Study of the Consumer Buying
behaviour of ITC’S classmate Company products”
written and submitted by me to the Gauhati University ,
in the partial fulfillment of the reqirement for the award
of degree of Bachelor of Business Administration
under the guidance of Mrs. Jayshree Talukdar is my
original work and the conclusions drawn therein are
based on the material collected by myself.

Place : Guwahati Prerna Sarkar

Date: Roll No:-.UM2010200029
Registration no. 20008839
DEPARTMENT OF BBA
K.C DAS COMMERCE COLLEGE
CHATRIBARI GUWAHATI-781009
PH:0361-2733691,
FAX:0361-2606312
EMAIL: kcdcc1983@gmail.com
WEBSITE:WWW.kcdccollege.com

GUIDE CERTIFICATE

I have the Pleasure in certifying the project entitled “A STUDY OF

THE CONSUMER BUYING BEHAVIOUR OF ITC’S
CLASSMATE COMPANY PRODUCTS IN ULUBARI ,
GUWAHATI (ASSAM)” is the result of a study undertaken by Prerna
Sarkar B.B.A 5th Semester , K.C. Das Commerce College , This report
has been prepared in partial fulfillment of the requirement for degree
Bacholar of Business Administration from Gauhati University has
been submitted earlier for the award of any degree or dilploma in any
other instituition or university

I futher certify that neither the project nor any part of its been
submitted to any other instituition or university.

Mrs. Jayshree taukdar

Assistant Professor
Department of BBA
K.C Das Commerce college
 ACKNOWLEDGEMENT

At the very outset of this report , I Woud like to extend my

sincere & heartfelt obligation towards al the personages.
Without their active guidance , help , cooperation , support
and encouragement , I woud not have made headway in the
project .
My sincere thanks to the principal of K.C Das Commerce
College , Mr. Hrishikesh Baruah and the instituitional guide
Mrs Jayshree taukdar for giving me her valuable advice and
showing me the right path throughout my work and helping
me in completing the project .

Last but not the least ; I owe profound sense of regards and
gratitude towards Mr. (Marketing
Manager ), Who has conyinously guided me & supported in
all the tasks by giving me valuable insights into issues.

Thanking You
Prerna Sarkar
 PREFACE
As a part of BBA Course, a 30 days training has been incorporated in
the curricuam , during which a study is to be undertaken in an
organisation , mainly to extract the practica knowledge and skil from
actual work situation . This project gives us an opportunity to gain
profound insight into a practical applicability of management
concepts theory.

With a view to understand the concept better , I have undertaken my

30 days project at CLASSMATE .CO. on the topic “Consumer
Behaviour” Which has eqipped me to prepare a report with a proper
solution of the subject given by the organisation .

This study helps the research to understand the practical aspect of the
company and to get accustomed to the practical business life there by
developing better ability to anlaysis, problems and decision that
contributes significantly for the better of resource available to the
management.
I feel great pleasure in presenting this report .With the purpose of
view , I have good understanding of the projrct “A STUDY ON
CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE to
CLASSMATE COMPANY PRODUCTS IN ULUBARI ,
GUWAHATI (ASSAM)”

In order to make the data finding easily understandable , efforts have

been made to present the information in a simplified , lucid and
organised manner.
 EXECUTIVE SUMMARY
NAME OF THE ORGANISATION :CLASSMATE ITC LTD CO.

NAME OF THE INSTITUITION : K.C DAS COMMERCE COLLEGE

PROJECT TITLE: A STUDY OF THE CONSUMER BUYING

BEHAVIOUR OF ITC CLASSMATE PRODUCTS

DURATION: 1 MONTH

INSTITUITIONAL GUIDE: MRS. JAYSHREE TALUKDAR (ASSITANT

PROFESSOR DEPARTMENT OF K.C. DAS COMMERCE COLLEGE ,
GUWAHATI )

ORGANISATIONAL GUIDE:MR (MARKETING MANAGER)

AREA OF THE STUDY :THE STUDY INVOLVED GATHERING WIDE

INFORMATION ABOUT THE COMPANY , RELATED WITH THE
CONSUMER BUYING BEHAVIOUR IN CLASSMATE ITC LTD CO.
PRODUCTS , GUWAHATI , (ASAAM)

SAMPLE SIZE: THE SAMPLE SIZE TAKEN FOR THE RESEARCH

WASONG 60 GENERAL PUBLIC , HOUSEWIFE & EMPLOYEES.

OBJECTIVE OF THE STUDY: MY BASIC OBJECTIVE WAS TO FIND

OUT IF THE SUPPLY CHAIN COULD BE MADE BETTER . IN THIS
SURVEY I HAD TO VISIT STATIONARY SHOP WITH THE ITC
CLASSMATE

RESEARCH METHODOLOGY: THE STUDY WAS DESCRIPTIVE TO

NATURE AND WAS CONFINED TO CLASSMATE ITC LTD CO.
GUWAHATI (ASSAM )

METHOD OF DATA COLLECTION: DATA HAS BEEN COLLECTED

BOTH IN PRIMARY AND SECONDARY DATA
 CONTENTS
CHAPTER PARTICULARS PAGE NO

CHAPTER 1 INTRODUCTION
1.1 BACKGROUND
1.2 SCOPE OF THE
STUDY
1.3NSTATE
CHAPTER 1: INTRODUCTION