Tour Production Diploma

IATA Diploma Program (self-study)

4 self-study courses to be completed in 1 year
Are you interested in working for large travel agencies, tour management or tour production companies? Or do
you want to advance your career as a tour planner or a tour manager? Then IATA’s Tour Production diploma is
the right pathway to your goal. This diploma comprises 4 courses, and is designed to provide an overview of
the travel industry and then sharpen specific skills in the area of tour production, such as, advising your clients
on the best tour options, creating customized tour packages for niche customers, recommending group and
luxury travel options and advising on modes of transportation, accommodation and tours. The courses
selected are designed to progressively build up the essential skills and accelerate the development of
advanced skills. Thus, the learning path provides the fastest and most effective route to your dream career.

Objectives Key topics

Upon completion of this diploma you will be able to:
Identify and consult on popular international travel
and tourism destinations
Negotiate effectively and generate good deals for
customers
▪ Rail, hotel, car rental, cruise and tour products
▪ Air transport products and services
▪ Tour, luxury and group travel options
▪ Sales techniques
▪ Managerial and negotiation skills
▪ E-commerce in the travel industry

Diploma series
Create inclusive-tour production for special-interest This is the first in a series of three Travel and
groups Tourism diplomas. Take a look at the other two
diplomas in the series:
▪ Travel Operations Diploma
Sell rail travel, car rental, hotel accommodation, ▪ MICE and Sales Diploma
cruises and pre-packaged tour products

Advise customers on passport and visa
requirements, as well as on travel insurance options
Provide excellent customer service and retain
customer loyalty
Develop entrepreneurial mindset and propose
creative solutions and services
Target audience
▪ Travel advisors
▪ Reservations and customer support personnel
▪ Tour operators
▪ Agency back-office personnel
Diploma format
This diploma requires approximately 180 - 200
hours to be completed in 12 months from the
purchase date (enrollment validity). After the
enrollment validity expires, you will not be able to
take the exams.
You’ll need an Internet connection and Google
Chrome browser to access the online modules.
How to obtain your diploma
1. Successfully complete all 4 courses that
make up the Diploma, within 12 months.
2. Please Contact Us to request your diploma.

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4 courses
Travel Industry Essentials
Key topics
▪ Overview of the travel and tourism industry
▪ Geography, maps, city and airport codes for
travel planning
▪ Taxes, customs and currencies
▪ Travel insurance
▪ Airline products and services for passengers
Course completion
To complete this course, you will need to pass an
online unsupervised exam. The exam has 70
questions and is 1.5 hours long.
Travel Products and Services
Key topics
▪ Hotel products and services
▪ Pre-packaged tour products
▪ Airline distribution and technology in travel
▪ Rail, campers and cruise products
▪ Customer service and communication
Course completion
To complete this course, you will need to pass an
online unsupervised exam. The exam has 50
questions and is 1 hour long.
Tour Production Advanced
Key topics
▪ Niche accommodation products
▪ Building your information database
▪ Tour negotiation: Air/land/water components
▪ Travel safety
▪ Negotiation skills
▪ Requests for information/ quotation/ proposal
▪ Communicating effectively
▪ Finance and business planning
▪ Bookkeeping and financial administration
▪ Reporting and remitting agency sales
▪ Digital marketing tools to reach large customer
segments
▪ Analyzing data to assess different travel
products and their profitability
Course completion
To complete this course, you will need to pass an
online supervised exam. The exam has 90 questions
and is 2 hours long.

Tour Production Fundamentals

Key topics
▪ Popular tourism destinations
▪ Effect of climate change on travel
▪ Customization of individual tours
▪ Luxury trains; rail passes and itineraries
▪ Travel in North America, Britain and Europe, New
Zealand and other locations
▪ Cruise products, categories and duration
▪ Tour documents; Tour pricing,
▪ presentation, sales
▪ Laws and regulations
▪ Travel sales process and use of different media
Visit our website for more information:
▪ Recognizing the buying influences in large www.iata.org/training-dipl129
account sales
Course completion Please contact us www.iata.org/training-contact if
To complete this course, you will need to pass an you have any questions
online unsupervised exam. The exam has 80
questions and is 2 hours long.

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