23/01/23

PURPLE
PRODUCTIONS
Advertisement Script

Daniel Williams

Purple Productions | Jamaica plains

Act1
Music: “Give it to me”
Scene:
Lights start arranged in a catwalk, camera shows a second or so of panning the shot.
*music fades in [1-2sec]
The king is seen backstage, donning his regal white wig. [2-4 sec]

Act2
Scene:
Cut to model1 at the start of the stage, poised to strut down the catwalk.
Model1 walks down the catwalk while showing off their outfit
The camera shows a few seconds of them from the front, and changes angles
once or twice before they reach the end.
Cuts to the King donning his cloak backstage.
Cuts to model1 walking off on the left of the start while model2 walks on
from the right.

Act3
Scene:
Show model2 walking from the side, then show them from the front at the
end of the catwalk, striking a pose.
As model2 walks off, we see the king equip his royal crown, and turn to the
camera with a smile of confidence.

Act4
Scene:
As the song reaches chorus, the king arrives on stage, walking a confident
stride down the catwalk with his arms reached out to thew crowed. The king
then begins to throw heroes into the crowd before approaching the end of
the catwalk, where he takes a bow and spills the remaining heroes onto the
floor.

A branding card appears, showing the Cadbury logo, along with the campaign
motto, Be your hero, vote your #KingOfChocolates.

Advert script Purple Productions 23/01/23