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  • SWOT Analysis Draft

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    Jefrie Marc Laquio
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    This SWOT analysis examines BigBrews Tanyag, identifying strengths such as cheap prices and good branding, weaknesses like a lack of reputation and small branch space, opportunities in the popular milk tea market and potential endorsements, and threats from inflation, competitors, and regulations.

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    SWOT Analysis draft

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    This SWOT analysis examines BigBrews Tanyag, identifying strengths such as cheap prices and good branding, weaknesses like a lack of reputation and small branch space, opportunities in the popular milk tea market and potential endorsements, and threats from inflation, competitors, and regulations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    16 views1 page

    SWOT Analysis Draft

    Uploaded by

    Jefrie Marc Laquio
    This SWOT analysis examines BigBrews Tanyag, identifying strengths such as cheap prices and good branding, weaknesses like a lack of reputation and small branch space, opportunities in the popular milk tea market and potential endorsements, and threats from inflation, competitors, and regulations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    SWOT Analysis

    BIgBrews Tanyag

    Strengths:

    - Offers products on a cheap price


    - The taste of their products could compare to other famous milk tea franchises
    - Has unique and distinctive branding
    - Has good marketing aspects
    - Offers other kinds of beverages

    Weaknesses:

    - Lack of reputation and branch recognition


    - The branch can’t offer dine ins because of the small space
    - Manpower

    Opportunities:

    - Milk tea products are popular and trendy


    - Offers several promos
    - Has a wide market of milk tea enjoyers
    - Has connections for celebrity endorsements (the FB page features Asian Cutie, a filipino
    influencer, on a shared post)
    - Opens possible job opportunities for teens and other part-timers
    - Good customer service
    - Sell-ups

    Threats:

    - INFLATION RATE
    - Already established and recognized competitors
    - Low ratings on their websites and SNS
    - Government regulations
    - Part-time employees and irregular employees
    - Data privacy

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