AI in Business

1
WELCOME
José Antonio Iglesias
AI in Business 22-23. Bachelor in Management and Technology
ARTIFICIAL INTELLIGENCE IN BUSINESS

BACHELOR IN MANAGEMENT AND TECHNOLOGY
Course: 2022-2023
José Antonio Iglesias Martínez

2
OUTLINE
1. PRESENTATION
2. RELEVANT ASPECTS OF THE SUBJECT.
3. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?
4. WHAT IS AI IN BUSINESS?
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3
OUTLINE
1. PRESENTATION
3
MY INFO IS…
4José Antonio Iglesias
Personal Data
jiglesia@inf.uc3m.es
http://caos.inf.uc3m.es/jiglesia/
Research Group
Office 2.1.B17 (Sabatini Building)

Leganés Campus
Office Hours
Thursday - From 10:30 to 12:30. In Getafe Campus (6.0.06)
Everyday 4
5
MY RESEARCH
Study of systems which can model and recognize agent behaviors.

Behavior
Recognition
Advanced
Driver
Assistance
System
5
AI in Business 22-23. Bachelor in Management and Technology José Antonio Iglesias 6
MY RESEARCH
6
7
OUTLINE
1. PRESENTATION
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8
LESSONS “AI IN BUSSINESS”

▪ Lecture - Theoretical Lessons

▪ Every Tuesday @ 12:30 - 9.2.1
▪ Practical class - Computer lab

▪ Group 83:
• Every Thursday @ 9:00 - 15.0.15
▪ Group 82:
• Every Thursday @ 12:30 - 15.1.03
8
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THEORETICAL LESSONS:
(APPLIED) AI TECHNIQUES
Unit 0. Unit 1. Unit 2.

Introduction. Data Mining Artificial Neural
Networks.
Unit 3. Unit 4. Unit 5.

Text Mining. Web Mining. Fuzzy Logic
Unit 6.
Unit7.
Programming
Ethics and AI
languague for ai
9
TIMETABLE
10
TIMETABLE
11
TIMETABLE
ALL THE DETAILS IN AG
12
13
The whole course is assessed
METHODOLOGY
through continuous assessment

activities (theory and practical).
Theoretical 5 Computer 2 Continuous

Lessons Lab Practices Evaluation Exams
13
Webinar Final Project Extra Points
14
EVALUATION
Wooclap 2 Continuos
Questions Short Evaluation

and directed Practicals: Exams
activities: 40% (2 * 15 %)
15% 30%
Theoretical 5 Computer 2 Continuous

Lessons Lab Practices Evaluation Exams
Final
Webinar
Project
5%
10%
14
Webinar Final Project Extra Points
15
EVALUATION
Wooclap
Questions
and directed
activities: • Every Theoretical lesson (during the lesson).
15%
▪ This mark is related to the number of
questions correctly answered.
Number of Questions
Correctly Answered
Mark = ------------------------------------
Total Number of Questions
Theoretical
Lessons
15
16
EVALUATION
Short
Practicals:
40%
Groups of 5 students
Deadline of the short practices:

P1: 23 February
P2: 9 March @ 9:00 (group 83)
P3: 23 March @ 12:30 (group 82)
5 Computer
P4: 13 April
Lab Practices P5: 27 April 16
17
EVALUATION
For every session: For every Webinar:

2 Continuous • Questions • 2 Questions
Evaluation • Definitions • 2 Definitions

Exams
(2 * 15 %) Continuous Evaluation Exam 1 (15%)
30%
Content: Evaluation:
• Units 0, 1, 2, 3 and 4. • Test (70%)
• Practices 1, 2, 3 and 4. • Definitions or crossword
puzzle (30%)
Continuous Evaluation Exam 2 (15%)
Content: Evaluation:
2 Continuous
• Units 5, 6 and 7.
Evaluation Exams • Test (70%) 17
• Practice 5.
• Definitions or crossword
• Webinars.
puzzle (30%)
18
EVALUATION
Webinar
5%
Groups of 10 students
Webminar:
10 minutes video/videoconference
about a specific topic
2 questions and 2 definitions
Webinar
Deadline:
18
Submit to AG before 20 of April.
19
EVALUATION
Final
Project
10%
Final Project:
Document about the final project
10 minutes presentation.
Final Project Deadline:
Before 11 of May. 19
20
EVALUATION
Collaborative Session
Solve a real AI problem in groups.
Extra Points Session:
13 of April. 20
21
OUTLINE
1. PRESENTATION
21
ARTIFICIAL INTELLIGENCE (AI) IN BUSINESS

OBJECTIVE OF THIS COURSE
22
BUT… WHAT IS ARTIFICIAL INTELLIGENCE?
23
ARTIFICIAL INTELLIGENCE (AI)
24
25
26
by machines.
… intelligence demonstrated
ARTIFICIAL INTELLIGENCE (AI) IS…
27
Soft AI Hard AI Make
Make
do what
better at
computers
problems.
computers
day-to-day
solving our
humans do.
28
29
Which is the fake news? (only one is fake)

1. Robot Sophia was the first robot 2. Robot soccer team beats a soccer
declared a citizen by Saudi Arabia. team of 3-year-olds (RoboCup)
Hiroshi Ishiguro created a robotic Asimo, Honda's humanoid robot, can 29

twin to learn more about himself run fast, jump and balance on one leg.
30
Make
computers
Hard AI
do what
humans do.
Make
Soft AI
computers
better at
solving our
day-to-day
problems. Several challenges have
been overcome. 30
31
Make
computers
Hard AI
do what
humans do.
Make
Soft AI
computers
better at
solving our
day-to-day
problems. Several challenges have
been overcome. 31
DEEP BLUE - 1997
32
33
Which is the false sentence? (only one is false)

In the first game, on move 44, Kasparov Deep Blue beat Kasparov in 1997 after a
thought there was a "superior first attempt the previous year ended in a
intelligence" controlling Deep Blue. draw,
The developers proposed 700,000 of The name “Deep Blue” is because

the best chess games in history for of the color of the letters of IBM, 33
Deep Blue to learn. the company that developed it.
WATSON
IBM BACK ON JEOPARDY
34
2015
2001
2011
2019
What year was Watson (Jeopardy) developed?
35
TAY - 2016
The Twitter profile picture of Tay

36
37
How did Tay work on Twitter?

1. In 1 month, it obtained the knowledge base 2. It took up so much memory that it ran out
for Cortana (Microsoft's voice assistant). of resources in less than a week.
3. She became racist, anti-semitic and 4. In 1 month, Tay got the explanatory skills 37
homophobic within 24 hours. of a 3-year-old child.
38
39
GOOGLE DUPLEX - 2018

Can Google Duplex call local business 39

Yes No
to make appointments?
AI IN SOCIAL NETWORKS
40
41
Mark Cuban in 2017 bought

Twitter shares because they

"finally got on board with AI".
41
42
Facebook uses an AI tool called the Deep Text to

monitors the comments, posts, and other data
generated on Facebook to understand how people use
different languages, slangs, abbreviations, and

exclamation marks, to learn the context.
42
43
Twitter uses IBM Watson and natural language

processing (NLP) to track and remove abusive
messages. Watson also interferes with the tones in
the messages and the meanings of different visuals;
therefore, it can analyze millions of obscene and
inappropriate messages in seconds.
43
44
The platform implemented big data and AI to

enhance user experience, filter spam, and boost the

results of target advertising. With the help of tags
and trending information, the platform users can
find photos of a particular activity, place, event,
restaurants, food, and discovery experiences.
44
True
False
45
True
False
46
True
False
47
True
False
48
True
False
49
Addiction
Manipulation
50
AND TODAY…
51
AND TODAY…
52
53
OUTLINE
1. PRESENTATION
53
56 José Antonio Iglesias
Information technology (IT)

research and consultancy company
Gartner expects these 10 technology trends to act as force

multipliers of digital business and innovation over the next years.
AI TRiSM is shorthand for AI (T)rust, (Ri)sk,

& (S)ecurity (M)anagement. In the words
of Gartner, AI TRiSM “ensures AI model
governance, trustworthiness, fairness,
reliability, efficacy, security and data
protection. This includes solutions and
techniques for model interpretability and
explainability, AI data protection, model
operations, and adversarial attack
resistance.”
Adaptive artificial intelligence (AI), unlike

traditional AI systems, can revise its own
code to adjust for real-world changes that
weren't known or foreseen when the code
was first written. Organizations that build
adaptability and resilience into design in
this way can react more quickly and
effectively to disruptions.
BUSINESS
ARTIFICIAL INTELLIGENCE IN
57
58
WELCOME
ARTIFICIAL INTELLIGENCE IN BUSINESS

BACHELOR IN MANAGEMENT AND TECHNOLOGY
Course: 2022-2023

AI in Business

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1

ARTIFICIAL INTELLIGENCE IN BUSINESS

José Antonio Iglesias Martínez

2. RELEVANT ASPECTS OF THE SUBJECT.

3. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

2. RELEVANT ASPECTS OF THE SUBJECT.

3. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

Office 2.1.B17 (Sabatini Building)

Thursday - From 10:30 to 12:30. In Getafe Campus (6.0.06)

Study of systems which can model and recognize agent behaviors.

2. RELEVANT ASPECTS OF THE SUBJECT.

3. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

LESSONS “AI IN BUSSINESS”

▪ Lecture - Theoretical Lessons

▪ Practical class - Computer lab

Unit 0. Unit 1. Unit 2.

Unit 3. Unit 4. Unit 5.

through continuous assessment

Theoretical 5 Computer 2 Continuous

Questions Short Evaluation

Theoretical 5 Computer 2 Continuous

Deadline of the short practices:

For every session: For every Webinar:

Evaluation • Definitions • 2 Definitions

Continuous Evaluation Exam 2 (15%)

Final Project Deadline:

Extra Points Session:

2. RELEVANT ASPECTS OF THE SUBJECT.

3. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

ARTIFICIAL INTELLIGENCE (AI) IN BUSINESS

BUT… WHAT IS ARTIFICIAL INTELLIGENCE?

ARTIFICIAL INTELLIGENCE (AI)

ARTIFICIAL INTELLIGENCE (AI)

ARTIFICIAL INTELLIGENCE (AI)

Soft AI Hard AI Make

Which is the fake news? (only one is fake)

Hiroshi Ishiguro created a robotic Asimo, Honda's humanoid robot, can 29

DEEP BLUE - 1997

Which is the false sentence? (only one is false)

The developers proposed 700,000 of The name “Deep Blue” is because

The Twitter profile picture of Tay

How did Tay work on Twitter?

GOOGLE DUPLEX - 2018

Can Google Duplex call local business 39

Mark Cuban in 2017 bought

Twitter shares because they

Facebook uses an AI tool called the Deep Text to

different languages, slangs, abbreviations, and

Twitter uses IBM Watson and natural language

The platform implemented big data and AI to

enhance user experience, filter spam, and boost the

2. RELEVANT ASPECTS OF THE SUBJECT.

3. WHAT IS ARTIFICIAL INTELLIGENCE (AI)?

Information technology (IT)

Gartner expects these 10 technology trends to act as force

AI TRiSM is shorthand for AI (T)rust, (Ri)sk,

Adaptive artificial intelligence (AI), unlike

ARTIFICIAL INTELLIGENCE IN BUSINESS

José Antonio Iglesias Martínez

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