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    Kevin Delos Reyes Sumba
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    This document provides demographic and psychographic information about a target market for a product or service. It describes the geographic region as a whole nation, with users in both rural and urban areas aged 13 and above including males and females. The life cycle stages include those in bachelor, newly married, late adulthood and elderly stages. Occupations represented are students, employees, professionals and retirees. Benefits sought are communication, sense of belonging and recreation. Personality traits described are easygoing, determined and ambitious. Social classes span lower to upper class, and lifestyles include mainstreamer, aspirer and explorer.

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    This document provides demographic and psychographic information about a target market for a product or service. It describes the geographic region as a whole nation, with users in both rural and urban areas aged 13 and above including males and females. The life cycle stages include those in bachelor, newly married, late adulthood and elderly stages. Occupations represented are students, employees, professionals and retirees. Benefits sought are communication, sense of belonging and recreation. Personality traits described are easygoing, determined and ambitious. Social classes span lower to upper class, and lifestyles include mainstreamer, aspirer and explorer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    3 views1 page

    Geographic

    Uploaded by

    Kevin Delos Reyes Sumba
    This document provides demographic and psychographic information about a target market for a product or service. It describes the geographic region as a whole nation, with users in both rural and urban areas aged 13 and above including males and females. The life cycle stages include those in bachelor, newly married, late adulthood and elderly stages. Occupations represented are students, employees, professionals and retirees. Benefits sought are communication, sense of belonging and recreation. Personality traits described are easygoing, determined and ambitious. Social classes span lower to upper class, and lifestyles include mainstreamer, aspirer and explorer.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Geographic Region Whole Nation

    Density Rural and Urban Areas


    Age 13 and Above
    Gender Males and Females
    Life Cycle Stage Bachelor Stage
    Newly Married Couples
    Demographics Late Adulthood
    Elderly
    Occupation Students
    Employees
    Professionals
    Retirees
    Benefits Sought Communication
    Sense of belonging
    Behavioral Recreation
    Personality Easygoing, determined and
    ambitious
    Users non-users, potential users, first-
    time users, regular users
    Social Class Lower class/working class/middle
    Psychographic class/upper class
    Lifestyle Mainstreamer Aspirer
    Explorer

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