Space Matrix

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SPACE MATRIX  INTERLOOP

Financial Position (FP) Stability Position (SP)

Return on Investment 6 Technological Changes -2


Leverage 5 Rate of Inflation -6
Liquidity 5 Demand Variability -4
Working Capital 5 Price Range of Competing Products -4
Cash Flow 5 Competitive Pressure -2
Inventory Turnover 4 Risk Involved in Business -4
Earnings Per Share 7
Price Earnings Ratio 5

Competitive Position (CP) Industrial Position (IP)

Market Share -1 Growth Potential 3


Product Quality -2 Profit Potential 5
Customer Loyalty -2 Financial Stability 7
Capacity Utilization -3 Extent Leveraged 5
Technological know-how-1 Resource Utilization 5
Control over supplier and distributors -1 Productivity, Capacity Utilization 5

Averages
Financial Position = 5.25
Industrial Position = 5
Competitive Position = -1.67
Stability Position = -3.67
Directional Vector Coordinates
x-axis: CP + IP
(-1.67) + (5)
= 3.33
y-axis: FP + SP
(5.25) + (-3.67)
= 1.58

Coordinates: (3.33

FP

CP IP

SP

INTERLOOP is a firm whose financial position is comparatively dominating from its


competitors

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