The document contains 8 questions related to the subject of Customer Relationship Management for an internal college assignment. The questions cover topics such as defining a customer and different customer categories, explaining the 7 C's of CRM, defining data management and qualitative data features, defining CRM and relationship marketing, describing mobile CRM and transactional data, and defining a data warehouse. The assignment asks students to answer 5 of the 8 questions in brief for their Semester-IV internal assignment on Customer Relationship Management.
The document contains 8 questions related to the subject of Customer Relationship Management for an internal college assignment. The questions cover topics such as defining a customer and different customer categories, explaining the 7 C's of CRM, defining data management and qualitative data features, defining CRM and relationship marketing, describing mobile CRM and transactional data, and defining a data warehouse. The assignment asks students to answer 5 of the 8 questions in brief for their Semester-IV internal assignment on Customer Relationship Management.
The document contains 8 questions related to the subject of Customer Relationship Management for an internal college assignment. The questions cover topics such as defining a customer and different customer categories, explaining the 7 C's of CRM, defining data management and qualitative data features, defining CRM and relationship marketing, describing mobile CRM and transactional data, and defining a data warehouse. The assignment asks students to answer 5 of the 8 questions in brief for their Semester-IV internal assignment on Customer Relationship Management.
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Semester-IV Internal Assignment Subject: CUSTOMER RELATIONSHIP MANAGEMENT Date Submission: 6/6/22
Answer the following questions in brief. (Any 5)
1. What do you mean by customer? Explain various categories of customer.
2. Explain 7 C’s of CRM. 3. What is Data Management? Explain features of qualitative data. 4. Define CRM. 5. Define Relationship Marketing. 6. What is Mobile CRM? 7. What is Transactional data? 8. What is Data Warehouse?
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