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Dnyan Ganga Education Trust’s

DEGREE COLLEGE OF ARTS, COMMERCE & SCIENCE


Opp Unnathi Greens, Nr. Haware City, Kasarvadavli, G. B. Road, Thane (W) 400615

Semester-IV
Internal Assignment
Subject: CUSTOMER RELATIONSHIP MANAGEMENT
Date Submission: 6/6/22

Answer the following questions in brief. (Any 5)

1. What do you mean by customer? Explain various categories of customer.


2. Explain 7 C’s of CRM.
3. What is Data Management? Explain features of qualitative data.
4. Define CRM.
5. Define Relationship Marketing.
6. What is Mobile CRM?
7. What is Transactional data?
8. What is Data Warehouse?

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