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  • Captulo Estrategiade Marcay Marekting Global

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    Silvana Mireya Escalier Patzi
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    This document is a chapter from January 2005 on Marketing Global y Estrategia de Marca that has been accessed 2,297 times but not cited. It was authored by Elizabeth Salamanca Pacheco from Universidad de las Americas Puebla who has published 21 documents and been cited 18 times. The author is also working on related projects on entrepreneurial migration from Mexico to the USA and family business, globalization, change and leadership.

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    This document is a chapter from January 2005 on Marketing Global y Estrategia de Marca that has been accessed 2,297 times but not cited. It was authored by Elizabeth Salamanca Pacheco from Universidad de las Americas Puebla who has published 21 documents and been cited 18 times. The author is also working on related projects on entrepreneurial migration from Mexico to the USA and family business, globalization, change and leadership.

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    13 views22 pages

    Captulo Estrategiade Marcay Marekting Global

    Uploaded by

    Silvana Mireya Escalier Patzi
    This document is a chapter from January 2005 on Marketing Global y Estrategia de Marca that has been accessed 2,297 times but not cited. It was authored by Elizabeth Salamanca Pacheco from Universidad de las Americas Puebla who has published 21 documents and been cited 18 times. The author is also working on related projects on entrepreneurial migration from Mexico to the USA and family business, globalization, change and leadership.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    of 22

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/304110690

    Marketing Global y Estrategia de Marca

    Chapter · January 2005

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    1 author:

    Elizabeth Salamanca Pacheco


    Universidad de las Americas Puebla
    21 PUBLICATIONS   18 CITATIONS   

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    Some of the authors of this publication are also working on these related projects:

    Entrepreneurial migration from Mexico to the USA View project

    Family Business, Globalization, Change and Leadership View project

    All content following this page was uploaded by Elizabeth Salamanca Pacheco on 20 June 2016.

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