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Activity 2 in Managerial Econ.
Activity 2 in Managerial Econ.
– F(9:00-12:00)
2. ILY construction has been asked to submit a proposal for developing a new product the cost
of preparation is ₱12,000.00. It is estimated that if ILY submit a proposal the chance that it will
receive the contract is 50%. It is not certain that the product can actually be developed, but
there are three methods of development, of which one should be chosen. Method A will cost
₱120,000 and has 80% chance of success. Method B will cost ₱50,000 with a 60% probability of
success. Method C will cost ₱30,000 and the probability of success as 45%. If the company
receives the contract and supplies the product, it will receive ₱8,000,000. No penalty is charged
for failing to produce the product. Should ILY construction prepare the proposal? Explain why?
Answer:
Cost ₱50,000
The chance of success and acceptance is very low. The company should not prepare
to proceed in the new product development where the risk is too high and the cost is material
if the end results is failure but the rewards is tempting.