DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

Comprehensive Concurrent Evaluation (CCE)

MBA SEM II / (2022-23)

Subject Name: Strategic Management Code: 301 Credit: 3

Important Instructions:
1. The subject is evaluated on the basis of 3 components
2. All the MCQ, Caselet must be hand written.
3. Student Name, Course name, Course code and contact number, email must be clearly mentioned
on the first page.

Group Component Marks Date of Submission

A Online MCQ Test 50 31 Jan 2023
B Caselet 50 31 Jan 2023
E Term Paper 50 13 Feb 2023

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Prof. Ujjval More www.dimr.edu.in

 DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

Group B

Caselet Total Marks 50 Submission Date

1 Feb 2023

Q. 1 Solve following Caselet. 25 Marks

In the second week of May 2018, when the Gangetic plains of India was sweltering under the
summer heat and ubiquitous dust storms, Walmart, the multinational retail giant made a strategic
announcement of acquiring dominant holding in Flipkart, India’s largest e-commerce retailer. In a
comprehensive deal involving the founders of Flipkart (Bansal & Bansal, 2016), investors into
Flipkart (Tencent Holdings Limited, Tiger Global Management LLC, and Soft Bank), Walmart
announced its intention to acquire 77 per cent of Flipkart at an aggregate sum of US$16 billion. It
was billed to be the biggest acquisition in India’s e-commerce space. Since Flipkart was a pioneer
and a torchbearer in its domain in India, this deal was said to be a trendsetter for a generation of e-
commerce entrepreneurs and start-ups. A transaction worth US$16 billion for a single deal was a lot
of money in the Indian context and hence the deal was touted to be a harbinger of an avalanche of
Foreign Direct Investment (FDI) flows into the country.

a) What Attracted Walmart to Flipkart?

b) How will the deal affect consumers?
c) How will the Walmart acquisition affect Flipkart culture?
d) What is the long-term prognosis for e-commerce in India?

Q. 2 Solve following Caselet. 25 Marks

Indian Premier League: Creating a Blue Ocean in Sports
Launched in 2008, the Indian Premier League (IPL) has reinvented what the game of cricket and
cricket leagues mean by transforming the long-winded gentlemen’s game into a thrilling three-hour
sports drama. The result has been the creation of a blue ocean of new market space that has achieved
tremendous success, creating all-new demand for the sport not only in India, but around the world.
At the IPL games, people not only see the best and the hottest cricket players in the IPL’s eight
extravagant teams, they are also entertained by Bollywood music, shouting and dancing with
cheerleaders during the intermissions. As a result, the IPL opened a new market space,
called “cricketainment,” in which cricket is played and enjoyed in a completely different way. In so
doing, the IPL became the most popular primetime TV show for Indian families, finding its target
audience in non-traditional cricket viewers. Most importantly, the creation of cricketainment neither
displaced nor disrupted existing domestic leagues and other forms of entertainment. Rather, IPL
unlocked a nondisruptive market that was beneficial to both domestic cricket leagues and the
entertainment industry.
a) How Does IPL make Money?
b) What Sources of Income for an IPL Franchise?
c) How is the franchise income distributed?
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Prof. Ujjval More www.dimr.edu.in

 DNYANSAGAR INSTITUTE OF MANAGEMENT AND RESEARCH

Group E

Term Paper 50 13 Feb 2023

Instruction:

Term Paper examination contains all the units.

Prof. Ujjval More www.dimr.edu.in