Creating effective advertising requires understanding human psychology and motivations. David Ogilvy recommends focusing ads on features that will benefit potential customers and make compelling promises supported by proof. Ads should attract attention, hold interest, create desire, and move people to action.
Creating effective advertising requires understanding human psychology and motivations. David Ogilvy recommends focusing ads on features that will benefit potential customers and make compelling promises supported by proof. Ads should attract attention, hold interest, create desire, and move people to action.
Creating effective advertising requires understanding human psychology and motivations. David Ogilvy recommends focusing ads on features that will benefit potential customers and make compelling promises supported by proof. Ads should attract attention, hold interest, create desire, and move people to action.