Zainal Abidin | Digital Marketing Manager

West Java, Indonesia

zaenal.us@gmail.com 082216152255

linkedin.com/in/zaenal

Summary
#SEO #ASO #Search Engine Optimization Spesialist #Blogger #surfer #Digitalmarketer #App Store Optimization
#ASOSpesialist #DIgitalmarketingmanager #GoogleAnalityc

Experience :
Digital Marketing Manager
PT Abadi Sejahtera Finansindo (singa.id)
Aug 2021 – Februari 2022 (Now)

● Monitoring & analizyng 17 agencys & market agregators performance reports (Daily & Weekly report)
● Manage montly budget Ads IDR 3 Billion
● Growing organic traffic (SEO) on company websites.
● Revamp new version website singa id
● Use appropriate analytics tool to measure (Appsflyer,Appradar,Google analityc, Ahrefs/Semrush),
evaluate and report against goals and performance of all digital marketing activity and plans
● Hands-on management of on-page SEO including content optimization, meta-data optimization, and
SEO-friendly site architecture
● Create and update digital marketing strategies that will support the organization to achieve its aims as
part of the overall organizational plan
● Lead the development of the company website, devising strategies to drive online traffic and
continuing to improve usability, design, content and conversion
● Lead the development of the social media presence (Pattern & engagement)
● Develop and manage digital marketing campaigns across multiple channels utilizing tools and
techniques as appropriate
● Optimize organic traffic at mobile App - App Store Optimization (ASO)
● Propose new ideas of user acquisition
● Gathering, classifying, organizing, and managing keywords through various tools and techniques
● Ensuring website pages are properly indexed in search engines

Digital Marketing Manager

Kredinesia
Feb 2021 - Jul 2021 (6 months)
● Create and update digital marketing strategies that will support the organization to achieve its aims
as part of the overall organizational plan
● Use appropriate analytics to measure, evaluate and report against goals and performance of all
 digital marketing activity and plans
● Lead the development of the company website, devising strategies to drive online traffic
and continuing to improve usability, design, content and conversion
● Lead the development of the social media presence
● Develop and manage digital marketing campaigns across multiple channels utilizing tools
and techniques as appropriate
● Make performance reports
● Optimize mobile App (ASO)
● Propose new ideas of customer acquisition
● Growing organic traffic on company websites
● Gathering, classifying, organizing, and managing keywords through various tools and techniques
● Ensuring website pages are properly indexed in search engines
● Hands-on management of on-page SEO including content optimization, meta-data optimization,
and SEO-friendly site architecture

Digital Marketing Executive

Focus Software Development
Jul 2019 - Jan 2021 (1 year 7 months)
- Design and oversee all aspects of our digital marketing department including our marketing
database, email, and display advertising campaigns.
- Develop and monitor campaign budgets.
- Plan and manage our social media platforms.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Coordinate with advertising and media experts to improve marketing results.
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
 Digital Marketing Spesialist
Alsha Travel
Jan 2017 - Jun 2019 (2 years 6 months)
• Planning Production Budget
• Make Website & Maintenance Website (SEO & Content)
• Copywriter
• SEM & SEO set up plan
• Leads and Direct konten media team

Digital Marketing Specialist

PT Happy Prima Wisata
May 2012 - Dec 2016 (4 years 8 months)
Develop company's brand awareness and online reputation
Create and manage digital marketing campaigns.
Coordinate the creation of digital content.
Controlling communication to customer.
Develop strong and interesting content.
Optimize Search Engine Optimization.
Handling public or external relationship.
Handling media relationship.
Measuring and reporting on the performance of all digital marketing campaigns

Education

Universitas Darussalam Gontor

Licenses & Certifications

Fundamentals of Digital Marketing

RZQLKU9X4

Inbound Marketing Certified - HubSpot Academy

b78f467180944046834487ca2ccb476c

The quickstart guide to YouTube - Youtube Creator

SEMrush Site Audit Exam - Semrush

#a145284b6c124ba

Technical SEO Exam - Semrush

#8b67cedc794ebc9
Competitive Analysis and Keyword Research Test - Semrush
#b6564217dd580a4
 On-Page and Technical SEO Test - Semrush
#081ce7180101694

SEO Fundamentals Exam - Semrush

#16142fd9414c43a

SEMrush Social Media Toolkit Exam - Semrush

#309360b3ced05e7

SMM Fundamentals Exam - Semrush

#a0113b56311c56f

Content Marketing Fundamentals Exam - Semrush

#601874aaeeda209

Content Marketing Certified - HubSpot Academy

e3c1d90f62c54bbc87a9921247961934

Email Marketing Certified - HubSpot Academy

b1c56873b5624cf3a380bd7438446680

Growth-Driven Design Certified - HubSpot Academy

5d33151d0e5d4123b1ee9e0f62e882b7

Social Media Certified - HubSpot Academy

0552e100af9c4cbb8f17907c2da4beb0

SEMrush for Digital Agencies Certification - Semrush

#8c886ae07f8b3b2

Skills
Entrepreneurship • WordPress • App Store Optimization • Search Engine Optimization (SEO) •
Search Engine Marketing (SEM) • Google Analytics • Team Leadership • Keyword Research • Brand
Awareness • Customer Relationship Management (CRM)
SEO Portfolios
 BEFORE

AFTER

*Data taken by ahrefs tool premium

SEO PERFORMANCE SINGA.ID

 ASO Portfolios

BEFORE

AFTER

ASO (Traffic & Daily Download)

Our average daily download in September is 500 - 600 downloads/day, and there has been a
significant increase since the end of October (29 October '21) at 1200 even up to 2000
downloads per day. in the table above there is a blank that is when our SDK experienced a
technical problem on 9-12 nov '21

Revamp website & UI/UX SINGA.ID