Intermediary client

company

Marketing

Identifying
opportunities

Define physical form

Design
Create engineering
design

Meeting customer
Who designs and Product Quality
Project team needs
Coordination of the
develops products?
product production
system
Product manufacturing
Product Cost
Manufacturing cost

Supply chain for

purchasing, distribution
Time for completing
and installation Development Time
product development
Characteristics of
successful product
Supported by: development
Spending to develop the
- External companies - Main team Development Cost
product
- Suppliers - Extended team
- Consultants
Cost of manufacturing
Product Cost
the product.
Maximizing product
Design advices
success
Improved product
Development Capacity
development
Constantly changing
Dynamic
decision making
Proportional to the
Chapter 1 number of people and
Decisions for
Details Introduction duration of the project
component selection
Product development
time and cost
Cost for Product
Quick decision making Time Pressure
development, tooling &
Product development
equipment
challenges
Quick decision making Economy

Management
Empowerment gap participation without
Fresh ideas in individual
Creation understanding
and joint activities

Influence on the
Multidisciplinary and
Team Diversity Functional loyalties product indifferent to
experienced team
product success
Organizational Realities

Highly motivated and

Team Spirit Incapacity due to
cooperative group Inadequate resources
personnel shortage

Ulrich, K. T., & Eppinger,

Lack of involvement of
S. D. (2012). Product By: Eduardo Granados Lack of representation
different functions
design and Sánchez
development (5th ed.). 16/08/2022
McGraw-Hill Irwin.