Index

1. Introduction… 04

2. Background 04

3. Facts of the Case 05

4. Conclusion… 06

5. Case Questions & Answers 06-07

6. References 08

1
INTRODUCTION

The requirement for a vigorous security and surveillance in today’s situation has gone up altogether. The
industry as a whole is challenged to extend security and safety levels, without affecting their day-to-day
operations, or the guest’s experience. Recognizing this, Lemon Tree Hotels amplified the existing security
measures at their upscale hotels, Lemon Tree Premier, Delhi airport, New Delhi, by adopting NEC’s face
recognition solution (FRS). The aim of this case study is to identify the challenges faced by Lemon Tree
Hotel and how the hotel used the FRS to increase the security of their organization.

• This hotel was founded by Mr. Patu Keshwani in 2002. The first Lemon Tree Hotel opened in
BACKGROUND
Gurgaon, Udyog Vihar in June 2004 with around 49 rooms.
• Lemon Tree Hotels is a hotel chain company based in India. Incorporated in 2003, the company
owns and operates 1,900 rooms across 18mid-scale hotels across India.
• Lemon Tree Hotels Private Limited (LTHPL) is a parent company which owns the Lemon Tree
Hotels brand.
• Headquarters is in New Delhi

2
FACTS OF THE CASE

•
The amount of people visiting Lemon Tree
Hotel made it very tough for the security
personnel to keep a tab on everyone
• Upgrading security of the 10 story, 81 room
Lemon Tree Hotel was a challenge as their
security had an disadvantage of being
manual and not real time

• Due to the hotel’s proximity to the airport, a

sensitive zone from security point of view
surveillance had to be top notch

• New security system installed at the Lemon

Tree Premier hotel in the Indian capital,
Delhi, by Japanese technology firm, NEC-
Face Recognition Solution (FRS)

• The FRS matches faces appearing on the

hotel surveillance cameras to the criminal
database

• It prevents criminal activity since the system

is capable of updating in real time
• System can be utilized for offering
customized service to VIP guests

3
CONCLUSION

NEC’s Face Recognition arrangement sets a modern standard for security in hospitality division on India
with the confirmation of no time gap between distinguishing proof of a person and their personalized
response in real time. This solution also goes according to the guidelines of the Indian security agencies.

Identify the solution that would be fit with detailed and prescribed guidelines provided by
CASE QUESTIONS & ANSWERS
Indian security agencies.
A> The company went towards the NEC’s face recognition solution which is outlined to capture
quick and accurate facial pictures from LIVE CCTV camera over a standard IP network and
embrace matching the faces to the database at the backend in real time. The most prominent
advantage of the solution lies within the fact that the hotel staff need not disturb the guests in
order to confirm their identity since it captures facial images from a distance.
Describing the venture in detail, Project Head, NEC India said, “We were asked for a security
system that would let the hotel staff identify a visitor even before he entered the hotel. This
required us to engage deeply with the hotel security team to not just understand their exact
requirements, but also conduct numerous Proofs of Concepts (POC’s) to demonstrate the value
proposition of our face recognition solution.” The quality of NEC’s Face Recognition technology,
NeoFace, lies in its resilience of poor quality images. With high resistance for low quality,
profoundly compressed surveillance recordings and images, including web images, the
framework has the capability to enroll and generate match results for the control of both ‘black
list’ and ‘white list’ pictures utilizing computerized photos. The captured face is compared to all
facial formats within the database, irrespective of any endeavors by an individual to conceal
character through the utilization of caps, hats, glasses or altered facial hair. This makes a
difference whether the individual is blacklisted or an invited VIP client. On the basis of ‘white-
list’ management, it notifies the employees on the presence of a VIP guest. This enhances
customer service as every time the guest approached the reception, the employee is ready with
all details of the guest and can greet the guest by name.

4
 What challenges were faced by the Hotel in the case?
A> 1. In order to keep track on a huge number of individuals passing the property, the Lemon Tree
Hotel needed a top-end surveillance and security framework.
2. The Hotel needed to find a solution and arrangement that would perfectly fit with the
prescribed rules given by the Indian security agencies.
3. Hi-tech innovation, pointing at updating IT and security teams to construct secure foundation.

How Lemon Tree Uses Face Recognition To Bolster Security?

A> Founded within the up and coming Aerocity Hospitality district in New Delhi, the 10-storey, 81
room Lemon Tree Premier claimed by Lemon Tree Hotels Ltd. Needed a top-end surveillance and
security framework since it was troublesome to track all that was happening on the property all
through the day. Lemon Tree Premier opted for a Face Recognition solution called NeoFace from
the India unit of NEC Corp to assist in providing a more secure and hoisted visitor involvement.
Face recognition software typically recognizes a face and extracts it from the rest of the
background scene to compare it with a database of stored pictures. It is based on the ability of
the computer program to identify a face and measure the highlighted features of the face like
recognizable marks, distance between the eyes, width of nose, profundity of the eye sockets,
shape of the cheekbones all the features that result in making a face print, matching the face in
the database. Both the IT and the security groups had to quickly move up the learning.

REFERENCES
5
https://www.nec-enterprise.com/documents?
id=1029&hash=8b6fb5f84ff288bc15de5fbf8257d37f2e27751b50c853af34e5ef9fa7f28374#:~:tex
t=Recognizing%20this%2C%20Lemon%20Tree%20Hotels,secure%20and%20elevated%20guest
%20experience.
https://www.dqindia.com/face-recognition-solution-helps-lemon-tree-hotels-strengthen-
security-measures/
https://www.cxotoday.com/case-studies/how-lemon-tree-hotels-uses-face-recognition-to-
bolster-security/
https://www.musafirnamah.com/lemon-tree-hotels-install-face-recognition-security-
solutions/amp/