Pre-Marketing Plan Part 1

C A M E R O N F O N G Z 5 3 1 1 1 1 8
Agenda
1 Marketing Objectives

2 Production adaptation and modification

3 Promotion mix
 Company
background
Swedish-based pet food
Insect-based pet food
company

Creating a more sustainable

Planned entry into Australia
and transparent pet world
 Marketing Objectives

Increase sales Brand awareness Competition

Boost sales by 10% Increase brand Launch PetGood into

over the next 5 years awareness in Australia Australia as distinctly
following expansion different
into Australia
 Production adaptation and
modification

Core component Packaging component Support services component

Brand identity Minimalistic design English speaking customer service agents
Swedish and Australian consumers Environmental message Responsive on all consumer touchpoints
Promotional 82.7% Australians active on

mix
social media

SOCIAL MEDIA IN
Cost effective
AUSTRALIA

30.3% Australians research

information on brand before
purchasing

Fosters word of mouth and

increased engagement
Facebook
ADVERTISING: SOCIAL MEDIA

Australia's most popular social media network

Predominantly 18-64 year olds

FacebookAds allow for ad targeting capabilities

Instagram
ADVERTISING: SOCIAL MEDIA

51.6% of Australian population aged 13+ are users of Instagram

Aesthetics and picture-esque snapshots

Creates a more connected and attached customer base

Influencer marketing
ADVERTISING: SOCIAL MEDIA

More authentic voice for brands

18 million Australians use YouTube on a regular basis

Potential collaborations?
Direct Any service provided after
the customer has

marketing purchased a product

AFTER-SALES SERVICE Gauge customer

satisfaction

E-mail marketing

Large database at a relatively

low cost
Pre-Marketing Plan Part 2
J A C K Y W O N G Z 5 2 5 4 4 3 0
Agenda
1 Price determination & cost breakdown

2 Terms of Sale

3 Method of Payment

4 Pro-forma financial statement and budget

PRICE DETERMINATION
C O S T - B A S E D
P R I C I N G = C O S T O F G O O D S
S O L D
+ M A R K U P

= $39.5 / 1 0 K G P A C K
Transportation $
Port Stockholm - Port Botany
~ $15,000

20ft
 1 Pier and Wharfage charge
Handling Port botany - $145.75AUD

Expenses Port Stockholm - $4.5AUD

2 Loading & unloading charge

43 Insurance
~ $250AUD

44 Customs and duties

~ $150AUD
Projections

³
25 -2 8 m X 8
20ft

8 6 8 8 X 1 0 K G P A C K S
Gross Margin

343,176 - 215916
343,176

= 3 7 . 0 8 %
Retail price

COGS ($65)
+ Brand Markup ($15)
+ Store Markup ($55)

$135
INCOTERMS EX WORKS
FOB

FAS
C&F

CIF
METHODS Cash in Advance

OF Open Accounts
PAYMENT Consignment Sales
Sight, Time or Date draft

Letters of Credit
Pro-Forma
Financial
Statement
 Resource Requirements

People Mareting Operations Management

 Conclusion

Short term Long term

Lower profit Recognition
margins More negotiating
Little recognition power
Unfavourable
More profit
terms
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