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BMGT Reviewer
BMGT Reviewer
Strategy
• derives from the Greek word ‘strategos’ meaning
‘leading an army’.
• Strategy is an organization’s action plan to achieve the
mission. These strategies exploit opportunities and
strengths, neutralize threats, and avoid weaknesses.
‘Strategic decisions’
• Those decisions which are widespread in their effect on the
organization to which the strategy refers, define the
Competitive Capabilities are the cost, quality, time, and flexibility position of the organization relative to its environment, and
dimensions that a process or supply chain possesses and is able to move the organization closer to its long-term goals.
deliver. • ‘strategy’ is more than a single decision; it is the total
pattern of the decisions and actions that influence the long-
nine broad competitive priorities that fall into the 4 capability term direction of the business.
groups:
• Firms achieve missions in three conceptual ways: The process of operations strategy
1. differentiation, formulation processes include the following elements:
2. cost leadership, and 1. Link to business strategy
3. response. 2. Used competitive factors as the translation device between
business strategy and operations strategy.
Environmental scanning - is the monitoring the external process of 3. customers’ preferences.
environment. And allows a company to identify opportunities and 4. Comparison of competitive advantage to others.
threats. 5. An emphasis on operations strategy formulation as an iterative
• Trends in the environment: process.
Marketplace trends 6. The concept of an ‘ideal’ or ‘greenfield’ operation against which to
Economic trends compare current operations.
Political trends 7. A ‘gap-based’ approach.
Social trends
The 5 P’s of operations strategy formulation:
Core competencies 1. purpose
• (Third factor) The unique strengths of a business. 2. point of entry
• This may include special skills of workers, such as 3. process
expertise in providing customized services or knowledge of 4. project management
information technology. 5. participation
Principles of forecasting Forecast errors are defined as providing important clues for making
• Forecasts are rarely perfect. better forecasts.
• Forecasts are more accurate for groups or families of items
rather than for individual items. Demand-Forecast= Forecast error
• Forecasts are more accurate for shorter than longer time
horizons.
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OPERATION MANAGEMENT & TQM