TM

CONTENTS
4 Section 1
Logos
Logo Guidelines

11 Section 2
Colors
Color Guidelines

12 Section 3
Fonts
Font Guidelines
4
SECTION 1

LOGO
PRIMARY LOGO: Red Hearts Logo with Red Website
Hearts Cafe – Horizontal Hearts Harvest Food Pantry – Horizontal

Choosing the
TM

TM

TM

Correct Logo
The “Red Hearts Logo with Red
Website” is the primary Hearts for
Hearts Cafe – Stacked Hearts Harvest Food Pantry – Stacked
the HomelessTM logo. Please use the
secondary “Red Hearts Logo with
Black Website” logo for projects
SECONDARY LOGO: Red Hearts Logo with Black Website
including Call to Actions.
TM

Please note: Hearts for the

TM
HomelessTM has many divisions, so
make sure you use the appropriate
logo(s) for your project.

TM

Additional Guidelines
• Increase or decrease logo size as
needed, but do not distort or make Hearts Harvest Food Pantry – Stacked Website Hearts Harvest Food Pantry – Stacked Website
the size the logo disproportionately.
For more details on logo do’s and
dont’s, see page 11.

• L ogos come in various HeartsTM Hearts Only Logo Hearts House Only Logo
brand color combinations, so TM
TM
choose an appropriate color
combination for your project.

• Be sure to include an appropriate

amount of space around the logo TM TM

so that the logo does not get lost in

your layout.
5
6

Food Pantry Express – Horizontal Mobile Food Pantry – Horizontal Mobile Soup Kitchen – Horizontal Redemption Center – Horizontal

TM
TM TM

Food Pantry Express – Stacked Mobile Food Pantry – Stacked Mobile Soup Kitchen – Stacked Redemption Center – Stacked

TM
TM
TM TM

Food Pantry Express – Stacked Website Mobile Food Pantry – Stacked Website Mobile Soup Kitchen – Stacked Website Redemption Center – Stacked Website

TM
TM TM
TM

7
8
Nourishing Tagline – Horizontal
White/Reversed Logos and Taglines
Use white or reversed logos when needed. For example:

Thrift Shop – Horizontal Recycling Clothes, Restoring Lives – Horizontal

TM
Nourishing Tagline – Stacked

Thrift Shop – Stacked

Recycling Clothes, Restoring Lives – Stacked

TM

Recycling Tagline – Horizontal

TM

Thrift Shop – Stacked Website

Recycling Tagline – Stacked

TM

9
10

Incorrect SECTION 2 Swatches

Logo Usage
Do not modify, distort, rotate, skew,
COLORS
or otherwise inappropriately alter
the Hearts for the Homeless logo.

Choosing
Colors
The primary color of the Hearts for
the Homeless brand is PMS 485C
TM TM
(red), and the secondary color is
PMS 7406C (yellow).

Red Primary Color Yellow Secondary Color

CMYK 6/98/100/1 CMYK 0/23/100/0

TM PMS RGB 218/41/28 PMS RGB 241/196/0
485C Hex #DA291C 7406C Hex #F1C400

Refer to the above swatches for the official PMS, CMYK, RGB, and Hex codes. Vary your
designs and layouts using tints and shades of the approved colors. Yellow is generally
used for full backgrounds, whereas either color can be used for section backgrounds.
TM

TM

TM

11
12
SECTION 3

FONTS
Avant Garde Regular
Century Gothic Regular
ALTERNATIVE FONT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz Century ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 Gothic abcdefghijklmnopqrstuvwxyz
Avant
For internal and editable
documents that require a readily- 0123456789
available Microsoft office font, use

Garde. Avant Garde Italic

Century Gothic.

Avant Garde is used for headlines Century Gothic Italic

and display text for ads, small signs,
newsletter titles, posters, invitations, ABCDEFGHIJKLMNOPQRSTUVWXYZ
promotional materials and large
format graphics.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Narrow is the only font
0123456789 abcdefghijklmnopqrstuvwxyz
0123456789
variation that is used, specificially
for newsletter body copy.

Avant Garde Bold

Century Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 abcdefghijklmnopqrstuvwxyz
0123456789

13
TM