Brand Guidelines

Note to user: How do you want the creatives in your team to use your brand guidelines? Why
is this essential, and what is the value of encouraging a consistent brand presence? Answer
these questions to guide them in using this document.

Brand Essence
This overarching sentiment solidifies our brand and inspires the experiences we want
customers to have. It's often an emotional connection we want to elicit whenever they see
our brand or consume what we offer.

Your brand essence

goes here

Brand Principles
These are the supporting pillars of our unifying statement. The compass that guides the
design and copy direction of our brand.

Principle 1: Add your brand principle here.

Explain why this encompassing principle for design and copy is important.
Principle 2: Add more as needed
Add more as needed
Principle 3: Add more as needed
Add more as needed
Core Elements
This is an overview of all the components that make up our brand.

Note to user: Insert relevant photos, videos, or links so your creatives can visualize them.

Voice and Tone Logo Color

Typography Photography Illustration

Design Best Practices

These are the finer details of our brand's core elements. Be guided by the easy-to-follow do's
and don'ts when designing.

Do's Don'ts

Add a link to your logo List them down here

files Provide examples if
Logo available
 Color

Typography

Photography

Illustration

Copywriting Best Practices

Like best design practices, these are specific do's and don'ts when writing our copy.

Do's Don'ts

List them down here List them down here

Provide examples if Provide examples if
Voice and Tone available available

Abbreviations and Acronyms

 Capitalization

Numbers, Dates, and Time

Punctuations

Accessibility, Inclusivity, and

Diversity Principles
These design and copy principles aim to make our audience feel seen, welcomed, and
understood.

Add a guiding principle here.

Explain why this encompassing principle for design and copy is important.
Add more as needed

Version History
MM/DD/YYYY
Describe the revision made to the brand guidelines
Add the name of the person who revised