10 Types of Phrases To Use In Your Copy- And Examples

One that shows off social proof

You know what? Surbhi was struggling with the same low-paying clients as you before she
joined Freelance 101 Academy. Here’s what she achieved :

“Saheli is a resourceful person whose Freelance 101 Academy gave me direction. Earlier I was
getting low-paying clients on and off but with Saheli’s guidance in January, it gave me a path to
follow. Thanks to Saheli, as her Copywriting lesson worked as a knight in shining armor for me.
Finally, I could generate an income of 50K, and most of them were Canadian clients; I got
through LinkedIn.”

If she can do it, why not you?

One that validates and empowers

You are smart enough to become rich. If you are reading this, you have all the tools and
means you need to get started. Be it a small or a big business idea - the only thing it
needs is execution. Even the best idea is worth zero without execution!

One with Bandwagon Effect :

Boss - Don't miss this! Enrollment closes soon as very few seats are left and we have a
capacity of 500. 450+ students have grabbed their seats already! Are you the next?

One that Injects Scarcity

Make sure you Book Now to get the earliest slot. I only have 5 slots this month
to make sure I can deliver my best to my Clients and remain personally
involved with their growth.

One with Pratfall effect

Honestly, I’d rather be watching a murder documentary but since that won’t serve my mission of
helping lead an unconventional career movement, here I am- helping clients and students make
lakhs by marketing their services.

One that evokes desires

I have wonderfully unbelievable news for you. First, tell me if you can resonate with the
following ideas :
 ● You want to develop a new income stream but you have no idea where to
start.
● You know basic English skills but don’t know how to monetize them.
● You want an easy side-hustle that does not take a lot of time to get started
with.
● You want to make an extra 25-50k INR per month.
● You want to be your own Boss and you never hesitate to take action.

One that is funny and cheeky

Don't get worried about the fact that your good-looking internet friend is thinking of you
tonight - we are JUST friends.

One with Confirmation Bias

Have you ever thought getting clients is hard? Yes, it is right. But- only if you don’t have
the right strategy.

Trivialisation

If you buy now, you get :

● Access to the Course Content of Prerecorded Videos (Updated Monthly) ( Value

10,999INR)

● Worksheets, Cheatsheets, and Guides To Help You Implement everything you

learn ( Value 4999INR)

● 12 Live Exclusive Q&A Group Coaching Calls every week for 3 Months ( Value
9,999INR)

● VIP Support For All Queries in FB Group for a Year ( Value 2,999INR)

● Launch Bonus: 6 Monthly MasterClasses (Value 7,999INR)

Total Value: 36,995 INR

However, to make this Course Accessible for you, the Price of Freelance 101 Academy
is only 10,999 INR!

Ranting/ Controversial opinion

I feel free to call out BS like "Everyone has 24 hours in a day" (Because your 24hrs and
that of someone who has a private jet will look very different!) in the name of Hustle
Motivation. Just because an idea is popular, does not mean it is true! So always voice
out your honest opinions and the right ones will come!

One that allays fears

I also offer extended support until you get your First client!
So if you're worried about getting stuck- I assure you - I'll be there to guide you along
the obstacles you come across. After the session, you can email me with any queries
and I'll surely help you out.