Customer journey: concert programmers.

We are a chamber music group.

possible instant to the next sharing the

emotional status searching
interest gratification discovery discovery

They share the

Looking for music
Founds our They like our videos They liked our concert pictures
context groups for
website. and want to hire us. concert. online or talk to
program.
festivals about us.

Looks for Sharing on their

Keep an eye on the
Search on the information and Get in touch with the website/ give us
customer’s job internet videos in our group.
group
external
progressions.
website visualization

timeline attract engage convert retain evangelize

social media an
touchpoints google Our website Our website Social media
keeping contact

Our website has to Keep website and

be updated and Have contact social media Share concert pics
Keep our web well good looking, with information in our updated, in our social media
positioned so we clear information. website, calendar promoting our new mentioning the
actions are one of the firsts Quality videos and updated and rates creations and venue. Keep in
results. recordings should stablished to talk to performances. touch and send
attract the the programmers. Showing we are new proposals.
programmers. active.