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03 10 Elevator Pitch Examples From Successful Startups
03 10 Elevator Pitch Examples From Successful Startups
03 10 Elevator Pitch Examples From Successful Startups
Successful Startups
January 6, 2020
https://slidebean.com/blog/elevator-pitch-examples-and-templates
3. Avoid Jargon:
The purpose of an elevator pitch is to get your message across clearly. Using
complicated business jargon and buzzwords that don’t really add any value to your
message can undermine your message. Consider this pitch:
“ Our company's core competency is building synergy between top
consumer brands and their customers. We help these companies to upsell
and cross-sell their products while delighting their customers with new
products.”
Here, the message is lost in the jargon.
“ Our proprietary customer relationship management software helps
companies to track data about their consumers more efficiently. Companies
that have switched to our software have reported a 20% surge in return
customers.”
This pitch captures all the essentials in simple, everyday language and is far more
effective in getting your message across.
4. Start with a Question:
Ronald Regan famously said, “Ask yourself, are you better off now than you were
four years ago?” This succinctly summed up the core essence of his campaign.
Known for his par-excellence presentation skills, Steve Jobs is famous for making
one of the best elevator pitches. While trying to convince John Sculley to leave
Pepsi Co., for Apple Inc., Steve Jobs asked him, “Do you want to spend the rest of
your life selling sugared water, or do you want a chance to change the world?”
Example:
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5. Focus on your Listener:
In the previous example, Steve Jobs's focus is not on what Apple does, but on what
Sculley wants to do. Draw listeners in by addressing their needs. If it sounds like a
marketing spiel, people tend to switch off. Flip the process of writing a pitch: it
should not be a list of features of the product, but it should focus on telling
listeners how it can help solve their problems.
This introduction for JustPark, a parking app which won the Pitch to Rich contest
with Richard Branson exemplifies this:
“Let's face it. Parking can be a real nightmare. It can be infuriating to find,
extremely pricey and by the time you find that spot you would have lost time,
petrol, and caused a lot of unnecessary traffic and pollution. Well, there's an
answer, parkatmyhouse.com. We are an awesome little company, backed by an
awesome big company called BMW. Now, listen in: You can reserve parking in a
private property and save up to 70%. Need to park at a sports match or local
station? Sorted. ... Just go to parkatmyhouse.com and simply type in where you
want to park and what dates. It is that simple.”
This pitch also slips in a reference to BMW, which adds to their credibility. This
brings us to our next point about elevator pitches.
Buffer pitch deck Example: