Group Assignment Subject: Organization Behavior

GROUP ASSIGNMENT

Subject: Organization Behavior

Class: IEMBA SBF.08

Date of completion: 8/7/2022

Group: 3

No Group member ID
1
2 Le Nguyen Anh Huy VN1002100
3
4
5

Topic: Analyze and apply OB concepts in a real organization within Vietnam

Group Assignment Subject: Organization Behavior

INTRODUCTION

Participating in new international markets to expand production and exploit

potential when investing is a common action of developed enterprises. The following
report is based on knowledge and practical application experience to solve problems
for Vietnamese businesses when entering the Indian market.

Greenfeed company is known as a pure Vietnamese enterprise - the chairman is

Vietnamese. During the past time, the enterprise has made excellent achievements
along with the expansion of production scale through overseas branches in animal
feed, poultry and livestock. In order to apply practical experience and theory on
international business, the team chose India as a potential market for Greenfeed in the
process of expanding production scale and building brand in the international arena.

However, behind that success is a great effort from the organization to stabilize
internal problems arising during operation. The following report will in turn evaluate
the problem and give the company's solution

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Group Assignment Subject: Organization Behavior

Chapter I: Corporate analysis and evaluation

I.1. Basic information of the company

As one of the leading animal feed brands in Vietnam, with the head office based
at Ben Luc district, Long An province, GreenFeed is proud to be providing the market
with high quality products under the brands of GreenFeed (5 star) and HiGain, the
high-end aquatic pellet feed AquaGreen and SuperWhite brands for fresh river and salt
water fish.

With 18 years in operation since 2003, the company now has on hand advanced
production lines and an inspired and conscientious staff. These products are the
outcome of tireless research and production efforts of entire company. All in the
principle of “Working with passion” and “Quality first” mottos.

Up to now, GreenFeed has had a total of 10 production factories in Vietnam,

Cambodia, Myanmar and Laos equipped with production techniques from the US and
Europe, with a total capacity of over 2 million tons of products/year.

In 2020, Greenfeed revenue reached VND 10,694 billion, up 13.2%, profit after
tax reached VND 574 billion, up 12.1% over the previous year.

GreenFeed has achieved 5 international certifications; reached the top 5 leading

animal feed companies in Vietnam, the top 100 global feed companies according to
Feed International.

I.1.1. History
 In Aug 26th, 2003 – GreenFeed Viet Nam Co., Ltd was established with the
first animal feed factory in Le Minh Xuan industrial park.
 In 2004, the animal feed products under Greenfeed brand name were launched
in Vietnam market. Also in this year, the GreenFeed – Finnor PIG A.I station
was built.
 In 2005, the GreenFeed Ben Luc Feed Mills was opened. Beside serving
farmers in the South, GreedFeed Ben Luc also supported the source of goods
for factories in the North and the Central region.
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Group Assignment Subject: Organization Behavior

 In 2006, the GreenFeed Hung Yen Feed Mills was opened and started
production, to served farmers in the North.
 In 2007, the GreenFeed Binh Dinh Feed Mills was opened and started
production, to served farmers in the Central and Central Highlands region.
 In 2008, GreedFeed started operating in the field of aquaculture breeder and
established Aquaculture Breeding in Song Hau, Can Tho.
 In, 2009, the Kampongcham Feed Mills in Cambodia was opened to serve the
farmers in Cambodia. And also in this year, GreedFeed Co., Ltd retructured as
GreenFeed VN Joint Stock Company.
 In 2010, GreenFeed promoted breeder development by signing a Technology
transfer agreement with PIC. PIC is one of the world's leading pig genetic
research companies.
 2011, GreenFeed Dong Nai Feed Mills was opened to serve the farmers in the
Southeast.
 2013, two new GreedFeed factories in Hung Yen and Binh Dinh were opened,
remarked the new milestones of GreenFeed’s development.
 2016: Opening of animal & aqua feed factory, Ha Nam branch. Commencement
of construction of animal feed factory, Vinh Long branch. Commencement of
construction of a grandparent pig farm with a scale of 2500 sows in Hoa Binh
province. Set up a representative office in Myanmar.
 In 2018, operated a food processing slaughterhouse and supplied cool meat
products under the G Kitchen brand.
 In 2020, announced brand identity - GreenFeed; with the vision of becoming
the leading brand in the whole food chain in Vietnam and abroad.
 In 2021, launched of 3rd food brand: WYN. Expansion of business scale and
implementation of projects to diversify industries.

I.1.2. “Corporate brand” strategy in the global market

GREENFEED strategy is becoming a leading, effective and trusted brand
across the food value chain globally, accompanied with technological advancements

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Group Assignment Subject: Organization Behavior

I.1.3. Organization chart

I.1.4. Aim and vision

- Vision: Become a leading company specializing in providing nutritional solutions
derived from animal protein

- Mission: Cooperation For Common Prosperity

- Target: By 2015, reach 1 million tons of animal feed per year, and reach 2 million
tons of animal feed per year by 2020.

- Outstanding achievements:

+ Ranked in the top 5 bran factories and the largest market share in Vietnam.

+ Leader in the poultry industry.

+ Ranked in the top 5 in the pig production industry

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Group Assignment Subject: Organization Behavior

Chapter II: Organization problem

II.1. The nature of problem

Chapter III: Organization action

III.1. OB concepts applied and extended

- Các lý thuyết và kinh nghiệm học được từ bộ môn OB -> Ứng dụng như nào?

III.2. Organization actions to deal with problems

Những hành động cụ thể tổ chức can thiệp để xử lý vấn đề

III.3. Constraint while applying recommendations

III.4. Risks and possible unintended consequences

III.5. Persuasive findings to clients to overcome potential resistance

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Group Assignment Subject: Organization Behavior

CONCLUSION

In conclusion, despite being a large global company, Greenfeed also faces

difficulties training new employees, enhancing employee performance, and motivating
employees. For each of the above aspects, there are specific solutions to improve the
situation and remove difficulties. For example, employees must be signed to comply
with training regulations; leaders need to create and promote peer training for
employees to overcome limitations.

In addition, to improve employee performance and engagement, it is necessary

that solutions need to be applied to both managers and employees. Moreover,
motivating employees is extremely important. For employees to always feel motivated
and recognized for their efforts, effective communication from leadership and trust,
companionship, and respect must be effective.

Finally, the human factor is the decisive factor for the survival of every
company as this is also the urgent point in organizational behavior. Because of this,
those who are leaders or even those who work in human resource have a critical role in
training, orienting, guiding, and motivating employees. Self-made billionaire Richard
Branson once said, "Train people well enough so that they can leave. Treat people well
enough so that they do not want to". This can be considered a guideline for each leader
and those working in the human resource management field.

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Group Assignment Subject: Organization Behavior

Reference

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Group Assignment Subject: Organization Behavior

Appendices

Appendix 1: Questionnaires to employees of Greenfeed company (Form) (Based

on Gibbs's cycle of contemplation)

1, Hello, my name is ………………………………………………………………..

2, How long you have been with this company?

………………………………………………………………..

3, Why did you choose this organization?

………………………………………………………………..

4, What are some of things you prefer of this organization?

………………………………………………………………..

5, What are some of things you dislike of this organization?

………………………………………………………………..

6, Is the organizational culture appreciated or not? Why and why not?

………………………………………………………………..

7, Are you satisfied with your superiors?

………………………………………………………………..

8, If you were given the chance to modify something, what is one thing you would
change of this organization?
………………………………………………………………..

9, What do you think the organization needs to do to implement your suggestion?

………………………………………………………………

10, What’s your expectation from this organization in future?

………………………………………………………………