Professional Documents
Culture Documents
What Can We Cancel Today
What Can We Cancel Today
Uncle Ben's
George Mason University Professor Ayondela McDole said the founders created a backstory for
Aunt Jemima where she felt bad for her former owners, who lost money when slavery was
abolished.
"She created a recipe for instant pancake mix and travelled the country selling it so that her
master could get his money back," Professor McDole said.
“We recognize that now is the right time to evolve the Uncle Ben’s brand,
including its visual brand identity, which we will do,” said Caroline Sherman, a
spokeswoman for Mars. The company does not know the nature of the changes,
or the timing, she said, “but we are evaluating all possibilities.”