Lean Canvas Let's use this model to evaluate our

business idea's opportunities and risks.

Problem Solution Unique Value Proposition Unfair Advantage Customer Segments

How to use this Whiteboard
Direct fresh Milk dispensing without
Reduction of plastic waste to reduce
the need for packaging, reducing
climate change.
waste and improving the supply chain.

Step 1
Data Collection and Analytics used to Who are our target users?

Give edit access to your team by clicking on the "+"

button in the upper right corner. Add people in or
share the link.
Step 2
Drag and drop sticky notes inside the Whiteboard.
Answer the guide questions as a team in the
improve supply chain efficiency, Our target users are everyone
Increased quality, freshness, and cost- who consumes milk, tea,
understand consumer behavior and sweets, etc.
effectiveness Our idea is unique because we don't
preferences, and optimize production
have anyone solving the problem in an
schedules.
integrated way along with technology
& data-centric from end to end.
Something that cannot easily
Improved the supply chain and

Increased Freshness and Reduced be bought or copied.

suggested order. You may also use the arrows to traceability of Agro products with the

connect ideas. Carbon Footprint by providing a more

help of data collection, analysis & We would be the first ones to use Who are our target
sustainable and environmentally customers?
reduce food wastage to achieve food blockchain in the dairy sector to solve

friendly solution in the Agro sector. People living is gated

security the problem of traceability & supply communities, large
apartments, societies,
chain issues from end to end. colonies, urban clusters,

The idea is highly tech- cities, hospitals, etc.

not easy to
driven and

copy. From the supply
This will also increase the credit- chain perspective, it's an
Existing Alternatives borrowing capacity of the farmers as
unorganized sector that is
not easy for everyone to
they would have a ledger of all the adopt. We have a good

transactions. network in the rural area.

Our vision is clear. Early Adopters
What do our

Who are our closest

competitors? customers currently
rely on?

The same model can be replicated



even in other Dairy, Agro, poultry, and

Seafood sectors in the future.
Who will be using our
raw product or
The traditional dairy sector is the major competitor that is reluctant service?

to change due to
administrative hurdles. Currently, customers

rely on
these traditional dairies and some local farmers due to a lack of a

healthy alternative. There were many instances of adulteration in the People living in urban
areas like apartments,

dairy industry.
and societies are early
adopters. We can have a
dedicated ATM in their
society.

Key Metrics Channels

How do we track our What are our criteria

progress? for success? How do we reach our
audiences?

We would initially identify clusters within the city where a minimum of 50-100 families live in a society and place our ATM vending machines in
An increasing number of vending machines is a sign of progress. collaboration with the apartment management. Slowly we would scale it up to other spaces in a franchise model to more milk vendors.
200 customers/Machine/Day

Cost Structure Revenue Streams

What are our fixed What are our variable

costs? costs?
How will we generate Tip: Go through each
revenue from our target customer
users? segment

The margin on the milk & other dairy products.

Cost of building the IT infrastructure. Procurement cost of Milk Advertisements on the Milk vending machines.
Cost of the vending machines. Transportation cost