Project type Campaign, event, physical Software A tech-focused project where

dev
product, or structure is just part of the bigger
puzzle
Scope Any size with a defined scope Small-to-medium, iterative
Any project size or scope

Flexible, but with an

Budget Fixed Flexible understanding of boundaries

Can use sprints and

Deadlines Work toward planned milestones Work in sprints or iterations with milestones
with fixed deadlines the flexibility to push tasks to a in any order that works for
the
future sprint when needed project

A project leader who creates

PM role A traditional project manager Either no project manager or a and
who sets the plan, monitors Scrum master who facilitates the follows up on tasks but gives
the
progress, and follows up on project and clears blockers so team space to get work done
tasks throughout the project the team can get work done during sprints
Possible title: Possible title: Possible title:
• Project manager • Scrum master • Project manager
• Producer
• Team lead
• Digital PM

Team • Cross-functional • 100% dedicated • Multitasking, with time to work

• Works on several projects at • Able to self-organize on the project
the same time • Agile-trained • Able to self-organize
• Experienced collaborators • Experienced with Agile
• Collaborative in nature

Stakeholders • External and/or internal • Internal • External and/or internal

• Engage at milestones or when • Engage daily • Engage often—but not daily
—
needed as well as when asked

Planned Task- and milestone-level Scrum ceremonies (sprint Combination of needed Scrum
communications updates with project status planning, daily standups, sprint ceremonies and regular status
report and meeting demo, and sprint retrospective) updates