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    HSE19 Econhindu
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    This document summarizes key topics in consumer behavior and business markets, including the consumer black box model, types of consumer and business buying decisions, and factors that influence self-concept. It outlines the process of organizational buying, differences between business and consumer markets, and roles in a business buying center. Self-concept is discussed in terms of private versus social self, concepts of actual and ideal self, and how self-concept relates to marketing strategy.

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    module 4

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    This document summarizes key topics in consumer behavior and business markets, including the consumer black box model, types of consumer and business buying decisions, and factors that influence self-concept. It outlines the process of organizational buying, differences between business and consumer markets, and roles in a business buying center. Self-concept is discussed in terms of private versus social self, concepts of actual and ideal self, and how self-concept relates to marketing strategy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views7 pages

    Module 4

    Uploaded by

    HSE19 Econhindu
    This document summarizes key topics in consumer behavior and business markets, including the consumer black box model, types of consumer and business buying decisions, and factors that influence self-concept. It outlines the process of organizational buying, differences between business and consumer markets, and roles in a business buying center. Self-concept is discussed in terms of private versus social self, concepts of actual and ideal self, and how self-concept relates to marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Module

    4
    Consumer Behavior
    (Chapter 6)
    In summary
    • What is consumer behavior?
    • Model of consumer behavior
    • Role of Consumer Black Box
    (Consumer Characteristics and Psychology)
    • Types of consumer roles
    • Types of consumer buying decision
    • Decision making for high and low involvement products
    Understanding
    Business Markets
    Chapter 7
    In Summary
    • What is organization buying?

    • Difference between business and consumer market

    • Business Buying Behavior (Model)

    • Types of buying situations

    • Buying Centre - Roles

    • Business Buying Process


    Self Concept
    To Summarize

    • What is Self concept?


    • Relationship between private and social self
    (through actual and ideal self concept)
    • Altering the Self concept
    • Self Concept and Marketing Strategy

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