Slides - Intro To Data Analytics

INTRO TO DATA
ANALYTICS
Our Goal
By the end of this workshop, our goal is to build a simple

mathematical model.
A model may help to explain the effects of different

components, and depending on the type of model, can
help you make predictions
General Assembly: Intro to Data Analytics

TOOLS WE’LL BE USING

Google Sheets
For this workshop, we’ll be using Google Sheets
● It’s free
● No installation required
● Works with most browsers
● All you need is a Gmail account

Browser
We recommend using Google Chrome.
It’s free and is the most compatible with Google

sheets

QUICK PRIMER: STATISTICS

Statistics
Mathematical science pertaining to the collection, analysis, interpretation and
presentation of data
Descriptive Inferential Predictive

Summarized information Models that let us draw Models that let us anticipate
about a collection of data, conclusions about a population how members of a population
also called a dataset using sample data are likely to behave
United States: Election Polls Weather Forecast

Population: 323 Million Recommendation engine
Median age: 37.6

Descriptive
Information that is most indicative of a large set of data → AVERAGE
MEAN = 33.08 MODE = 40

32
20
Sum:
20 + 25 + 32 + 40 + 40 +23 + 33 + Most repeated
25 40 40 observation: 40
50 + 21 + 40 + 29 + 37 + 40 = 430
23 33 Total observation: 13
40
50
Mean = 430/ 13
21 40
37
29 MEDIAN
20 21 23 25 29 32 33 37 40 40 40 40 50

Correlation
CO- (together)- Relation- Relationship between two sets of data
Positive: when value is increasing together
Negative: when one value is increasing, the other is decreasing HEIGHT SHOE SIZE
109 3
121 5
138 6
155 8
160 9
180 12
191 14

Correlation

DATA ANALYTICS

Data
Information that exists in a variety of formats and sizes
Name: Gus the Cat

Age: 4
Parents: Adam Webb
City: Toronto
Phone: 416-555-MEOW
Twitter: @guscat13
Hobby: Nap, Nip and Netflix

Data Analytics
Process of examining data to draw conclusions about that information.
← If you like this

you will also like this →
@GusCat13

DATA ANALYTICS PROCESS

Identify the
Obtain the Data Explore the Data Prepare the Data Analyze the Data Present the Data
Problem

Our hands-on exercise will focus
on some essential skills here:
Identify the
Problem

Identify the
Problem

Identify the Problem
Before you begin working with any data, you

must understand the what and the why of
the problem that you’re trying to solve.

Identify the Problem
Netflix wants to make recommendations for

what its users should watch after completing
a show.

Identify the
Problem

Obtain the Data
To work with the data, you first have to find

it or collect it – and it has to be the right
data to help you answer the question.

Obtain the Data
Example of how the data can be collected:
Data Engineers IT Department Reports Databases APIs
Request Data Pull Data

Obtain the Data
Someone from Netflix IT provides you the data

in a excel file.
But, how did Netflix collect this information?

Obtain the Data
Logging Start & Stop Still watching?

Identify the
Problem

Explore the Data
Ensure you can correctly interpret the

results and trust the data.

Explore the Data

Identify the
Problem

Prepare the Data
● Make sure the data doesn’t contain

incorrect or missing values
● Perform any transformation to the data so
it is in a format that can be easily analyzed
○ Ex. Adding new columns or pivoting

Prepare the Data
● Add column to calculate ‘Total Minutes’

● Group information by subscriber with total
minutes for each show

Identify the
Problem

Analyze the Data
Work with the clean and transformed data to

answer questions:
● Descriptive Stats
● Modelling and Algorithms
● Predictive Stats

Analyze the Data
Descriptive statistics questions:

● What are the most watched shows?
● What shows have the highest average viewing
time?

Analyze the Data
Problem: What shows should we recommend

viewers watch next?
Calculating correlation between shows will tell us
how common it is that people view both ‘show A’
and ‘show B’.

Analyze the Data
A Correlation Matrix allows us to understand

relationships between multiple variables: in this
case, between time spent watching shows.

Analyze the Data
Descriptive Statistics:

Analyze the Data
Correlation Matrix:

Identify the
Problem

Present the Data
Determine the best way to share your results with

others.
● Charts
● Infographics
● Dashboards

Present the Data

Present the Data

Getting Started
1. Type this URL into your browser: ga.co/2iddFCZ

2. In the top left corner click: File > Make a copy
3. Select any folder you’ll easily find for the
duration of the workshop

CONGRATS! YOU HAVE BUILT
YOUR FIRST MODEL!

Business Implications
SUBSCRIBER ID SHOW EPISODES WATCHED EPISODE LENGTH (M)
PROFILE
NAME
EMAIL
LOCATION
…
Intuitively… + =

PROFILE
NAME
EMAIL
LOCATION
…
Based on our
➡
model…

PROFILE
NAME
EMAIL
LOCATION
…

PROFILE
NAME
EMAIL
LOCATION
…
Based on our ⇨
model…

Next Steps
1. What else might you want to consider when

making recommendations?
2. How else could Netflix use the insights on

correlation between watching shows?

Next Steps

Data Analytics
We’ve walked through the analytics process

today in one use case, but businesses use data
for many reasons including…
1. Managing inventory and pricing
2. Forecasting demand
3. Understanding success and failure

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INTRO TO DATA

By the end of this workshop, our goal is to build a simple

A model may help to explain the effects of different

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

For this workshop, we’ll be using Google Sheets

General Assembly: Intro to Data Analytics

We recommend using Google Chrome.

It’s free and is the most compatible with Google

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

Descriptive Inferential Predictive

United States: Election Polls Weather Forecast

General Assembly: Intro to Data Analytics

MEAN = 33.08 MODE = 40

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

Name: Gus the Cat

General Assembly: Intro to Data Analytics

← If you like this

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

Before you begin working with any data, you

General Assembly: Intro to Data Analytics

Netflix wants to make recommendations for

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

To work with the data, you first have to find

General Assembly: Intro to Data Analytics

Example of how the data can be collected:

Data Engineers IT Department Reports Databases APIs

Request Data Pull Data

Someone from Netflix IT provides you the data

General Assembly: Intro to Data Analytics

Logging Start & Stop Still watching?

General Assembly: Intro to Data Analytics

Ensure you can correctly interpret the

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

● Make sure the data doesn’t contain

General Assembly: Intro to Data Analytics

● Add column to calculate ‘Total Minutes’

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

Work with the clean and transformed data to

General Assembly: Intro to Data Analytics

Descriptive statistics questions:

General Assembly: Intro to Data Analytics

Problem: What shows should we recommend

General Assembly: Intro to Data Analytics

A Correlation Matrix allows us to understand

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

General Assembly: Intro to Data Analytics

Determine the best way to share your results with