Experience
DeGen Marketing
Jinga
Mihai
Growth Marketing Specialist
/Coordinator
Results-Orientated Detail Freak
Ethics Advocate
Highly Adaptable
Creative & Critical Thinker
Assertive communicator
Achievements
FB Ads 2x ROAS
Optimising outbound marketing on
FB/Google platforms + content
marketing achieved OKR and
profitabilitiy for BeYou Chair, a 5M
Kickstarter Innovation
Amazon Top Listing
Sold 5000+ product units on Amazon
USA marketplace
Ranked in top 10 niche brands and
achieved overall profitability
International Business Record
Studying and working with and for
brands based in Hong-Kong,
Denmark, USA, Spain and Romania I
got a diverse consumer behaviour
perspective and a well-equiped soft
and hard skills in achieving
outstanding customer excellence
Head of Digital Marketing | 2021 - Present
Working close with GM for Marketing planning and implementation
• Managing the dev team in optimising multiple websites and multiple funnels to
maximise sales and ROAS resulted in 1.5x ROAS increase in 3 months-
• Working closely with HR in hiring a diverse range of A-player media buyers to
assist in achieving the sales objectives of the company.
• Developing and continually optimising marketing strategies across all social
platforms to maximise ROAS and Conversion rates - Creating TOF, MOF and BOF,
FB Ad strategies that can be executed by media buyers
• Running a 7 figure monthly spend in multiple ad accounts and generate a
minimum 2 ROAS
• Reporting and data flows as it pertains to marketing channels
• Working closely with the creative team in order to maximise the quality of our
creatives based on data and feedback from the Ads.
eMAG
Marketing Specialist | 2021 - 2021
• Ad manager 360 programmatic advertising
• Ad creation and deployment Planning and forecasting ad inventory, including
creatives, deep links etc. for both mobile and desktop
• Creating budgetal Media Plans for the ad costs and checking ad spend
performance and kpi’s
• Organizing Advertising Campaigns for emag marketplace vendors and website
promotional days
IT Vizion
Business Developer Assistant / Mark. Spec. | 2019 - 2020
Op. Int & Op. Excellence
• Prepare booth marketing materials: Banner, flyers, on-site preparations and
assisting event strategy.
• Assisting sales team in CRM, Sales strategy playbook, presentations
• Lead generation and Social Media Management: Facebook, LinkedIn, Instagram
• Content and Campaigns creation and development
• XHQ Pre-sales and PI, Scada operational management extensive training
PRO F1T
Founder | 2018 - 2021
Own Start-up on USA market
- Automated PPC
- SEO optimistion (Amazon + Google)
- Online brand presence and image ( Behavioural Engineering ; Impulsive Buying)
-Overall marketing management on e-com store, inbound outbound traffic
- Conversion rate optimisation
- Email Marketing
Results of i$150k Rev, PM 20% and ranking top 10 Medical Equipment brand
Moond
Intern | 2017 - 2017
Digital Marketing Assistant - Social media posts, creative content writing, customer
satisfaction responsible, assisting manager in daily needs
Hard Skills Education
PPC Marketing Management
Business Academy, Aarhus | 2016 - 2018
SMM Providing market solution on real study cases for brands as DBU, Zara, Jysk
International Marketing; Project Management; Marketing Analysis
SEO

CRM BA Hons Advertising, Public Relationships and Marketing

Comm
London Metropolitan University | 2020 - 2021
Email Marketing
BA Honours - Strategic Management ; Social Media Entrepreneruship
Programmatic Advertising & Marketing; Corporate Communications; Creative Advertising and Copywritting;
PR in Practice
Content Marketing Management Master Degree
Roskilde University, Copenhagen | 2021 - 2022
Analytics Business Administration and Leadership - Advanced Social Science methodology
in Problem Orientated porject work ; Finance ; Qualitative Research ; Innovation
Crypto / NFT Management
Management and Leadership

Additional activities
NFT Alpha groups member Executive Past Marketing Learnings

Interestings/ Innovatives
 Crypto Enthusiast
Using auction automation for winning NFT collections, passionate about Web 3.0
Competitive Team Sports and Metaverse.
 Football
Psychographics and desire creation and need understanding approach in growing
Part of diverse digital
 marketing masterminds previous brands pipelines and conversion rates through emotional buying

Education
Assertive teamwork player and communicator ; Deep business understanding of
different industries
Tools: Trelo, collab, Asana, Clickup
International Background and cultural understanding

Work Activities
Experience with a host of marketing tools: GA/Ads, Facebook, Asana, SEM Rush,
HootSuite, Klaviyo/MailChimp : LuckyOrange, OptiMonk, Funnelytics, Gorgias, Yoast
etc.

Adaptability to new marketing tactics & techs and demanding customer expectations
Resilience in fast-paced work environments

Innovation is the ability to see

change as an opportunity - not
a threat - Steve Jobs

Contact
 Skyttegardsvej, Valby 2500
+4555253838
 jiinga473@gmail.com
 https://www.linkedin.com/in/jinga-mihai-
56b70897