Chapter 3

Research Methodology

This chapter explains various methodologies that were used in gathering data and
analysis which are relevant to the research. The methodology will include areas such as the
research design, participants/ respondents of the study, research Instruments, Procedure and
Ethical Consideration.

Research Design
This study used qualitative design defined as a research method that the researcher
used to gathered information by using of self-made questionnaire and video interviews with the
staff and the manager. The tourism rapid assessment aims to identify the site profile, evaluate
market profile, critically evaluate key infrastructures and assess human resources. In other
words, qualitative design maybe defined as a categorical data of gathering, assessment and
evaluating Paradizoo theme park. It is the most appropriate method to be used since we
gathered farm tourism assessment to obtain the data needed to answer questions posted in
this study.

Respondents of the study

The proponent of the study were the other employees of Paradizoo Farm as the
participants of the study, the number of employee from full time employees, part-time and
number of tour guides are gathered by the researcher. The staff and tour guide of the farm are
the ones who knowledgeable enough to answer the questions since they are the long term
employee of paradizoo farm. They answered the given assessment that the researchers gave
them which supplies information that the researchers need. After the researcher observation ,
a list of questions asked by the researcher to the tour guide and manager for the evaluations of
results.

Research Instrument
For this study, the given assessment and interviews was used to achieve the main
objective of the study . In addition after the field observation, interviews and certain farms
tours, the researchers record all the information needed in the study. The interviews with staff
and researcher we’re voluntary, and audio recording were made with interviewee’s consent.
The farm assessment site used to generate questions that had not been answered or could not
be readily answered through the observation but required exploration.

Data Procedures
This study mainly aimed to get and understand the workings and strategies inside the
chosen farm, Paradizoo in Mendez Cavite.
Moreover the data was conducted during second week of this month, January 2023.To
make the study possible, our school gave us a request letter to be forwarded to the farm site in
order to get their approval in conducting the study. Succeeded by the conduct of video interviews
with farm staffs and managers. In addition, the interview questions were self-made
questionnaires which mainly concentrated in analysing their perception.
A qualitative design of research was utilized which most appropriately catered the study
in analysing the respondents' understanding. Specially, an in-depth interview was administered to
thoroughly gather their ideas, thoughts, and perspective. After gathering the data through the
interviews the researchers analysed data and elaborate it in the results and discussion.

Ethical Consideration
 Approval letter
  Voluntary Participation

INTERVIEW CONSENT FORM

Participant’s Name:
Interview Date:
Research Title: Paradizoo Theme Farm: Agri-Farm Tourism Rapid Assessment in Mendez,
Cavite
Research Description: This study is to achieve the strategies and workings inside the Agriculture
Industry. It is also to analyse the perception of the people inside this Industry.

• I confirm that my participation in this research is voluntary.

• I understand that I will not receive any payments for participating in this research
interview.
• I understand that most interviewees will find the discussion interesting and thought-
provoking. I have the right to decline to answer any question or to end the interview.
• I confirm that the research interview will last approximately 20-30 minutes.
• I understand that the researcher will not identify me by name in any reports using
information obtained from this interview and that my confidentiality as a participant in
this study will remain secure.
• I have read and understood the explanation provided to me.
• I have been given a copy of the consent form.
• I wish to review the notes, transcripts, or other data collected during the research
interview.
• I agree that the researchers may publish documents that contain quotations
by me.
By signing this form, I agree to the terms indicated above.

Participant’s Signature Researcher’s Signature

Date signed: January 14, 2023 Date signed: January 14, 2023