Professional Documents
Culture Documents
Export Guide
Export Guide
and
Sectoral Associations
How to Start
Export in
•
Ethiopia
'"P ot. ,_ .
·1 .•t-J < 1• i'
-t,1..............
···················
CERTIFICATE
This is to certify that
System. Scope:
Provision of services and support on: policy analysis and advocacy, membership, business
development, communication and media (newspaper, radio programs, business forums and
delegations), trade and investment promotion, arbitration, training, and management
systems
DQS GmbH
Götz
Blechschmidt
Managing Director
1. Export Business 3
2. Export Licence---------------------------------------------------------------------------3
3. Export Plan 4
4. Products Identfication------------------------------------------------------------------5
5. Products Adaptation--------------------------------------------------------------------6
6. Market Research------------------------------------------------------------------------6
7. Making Contacts-------------------------------------------------------------------------7
14. Documentations-----------------------------------------------------------------------16
1
Background
The Addis Ababa Chamber of Commerce & Sectoral Associations (AACCSA)
has been established, by the General Notice Number 90/ 1947, in April 1947 as
an autonomous, non-governmental, non-political and non-profit organization to
act on behalf of its members. The chamber re-establishment with the
Proclamation Number 341/2003, further provides the legal framework for the
establishment of Chambers of Commerce and Sectoral Associations.
Vision
Mission
Values
• Teamwork
• Fairness
• Credibility
• Business orientation
• Accountability
• Transparency
2
1. Export Business dures needed to start an Export Business
and guiding them through the steps that
An export business is a business that sells need to be taken.
products to a country other than the one
where the goods are produced or manufac- 2. Export License
tured.
Exporters must be registered with Ministry
of Trade and obtain export license.
Agricul- tural commodities, live animals
and other non-value added export products
are allowed only for domestic investors.
• An application,
• The principal registration certifi-
cate,
• A passport size photographs,
There is profit to be made in export. The • An investment permit and resi-
international market is much larger than the
dence permit if there is foreign
local market. Growth rates in many over-
investment,
seas markets far outpace domestic market
• A memorandum and articles of
growth. And meeting and beating innova-
association or contract of partner-
tive competitors abroad can help companies
keep the edge they need at home. ship,
• A certificate of professional
There are many opportunities for export competence in testimony of the
businesses and it is possible for anyone to fulfillment of the requirements
start up an export business, however, provided by the relevant govern-
there are some procedures that those ment office,
setting up a business have to follow in • A document evidencing the cap-
order to com- ply with both Ethiopian and ital allocated for the commercial
international regulations. activity,
• A taxpayer registration certificate,
This guide is written with the intention of • A recommendation given by
helping businesses understand the proce- con- cerned government office,
which
3
testifies that the business premises The purpose of the Export Business Plan
in which the business is to be con- is to prepare the company’s business to
ducted is suitable for the intended enter the international marketplace.
business and
• Where the application is submitted The plan uses:
by an attorney, an authenticated
power of attorney and photocopies • to assemble facts, constraints,
of the attorney’s identification card and goals and
or passport • to create an action statement that
takes all of these into account.
The export license covers a duration of not
less than twelve months, and should be re- The statement includes specific
newed not later than two months before the objectives, it sets forth time schedules for
end of the duration. implemen- tation, and it marks
milestones so that the degree of success
Export of some agricultural commodities is can be measured and help motivate
banned and controlled by means of licens- personnel.
es, however, many items are permitted to
be exported freely. Lists of banned items The following lists should ultimately be
can be obtained from the Ministry of addressed to at the plan development
Trade.
• Which products are selected for
3. Export Plan export development? What modi-
fications, if any, must be made to
adapt them for overseas markets?
• Which countries are targeted for
sales development?
• In each country, what is the
basic customer profile? What
marketing and distribution
channels should be used to reach
customers?
• What special challenges pertain to
each market (competition, cultural
differences, import controls, gov-
ernment regulations etc.), and what
strategy will be used to address
them?
4
• How will the product’s export sale 4. Products Identification
price be determined?
• What specific operational steps The main exportable items in Ethiopia
must be taken and when? are agricultural commodities and some
• What will be the time frame for man- ufactured products such as leather,
implementing each element of the textile & garments and some food staffs.
plan? The most common approaches to
• What personnel and company identify products for export are:
resources will be dedicated to
exporting? • Identify and analyze the items
• What will be the cost in time and that are currently exportable and
money for each element? any other items that may have
• What will be the ways to increase export potential,
visibility • List the strengths and weakness-
• How will results be evaluated and es of products that may have
used to modify the plan?
export potential,
The first time an export plan is developed, • Collect export statistics related
it should be kept simple. It need be only to the identified products and
a few pages long, since important market mar- ket and
data and planning elements may not yet be • Identify the source of supply of
available.
the product and get familiar with
The plan should also include company’s commodity marketing (ECX)
visibility strategy such as; procedures.
5
products that fit the market without straints abroad, as well as to identify
major design modifications. prospective buyers and customers for
the identified products.
5. Products Adaptation
To enter a foreign market successfully, a
company may have to adapt or modify its
product to conform to government
regula- tions, geographic and climatic
conditions,
buyer preferences or standards of living.
The purposes of market research are to Identify some smaller but fast-emerging
identify marketing opportunities and con- markets that may provide ground-floor
op-
6
portunities. If the market is just beginning tion may result. In many cases, however,
to open up, there may be fewer competi- exporters need an in-country presence
tors than in established markets. Growth through a representative or distributor to
rates should be substantially higher in
reach the eventual buyer. Alternatively,
these countries to qualify as up-and-com-
the firm may identify customers through
ing markets, given the lower starting
attendance at trade shows, trade mis-
point.
sions, direct mail campaigns, and adver-
Step 4. tising.
Target three to five of the most Regardless of how the exporter makes
statistically promising markets for further contacts and develops sales leads, the
assessment. Consult with Chamber of exporter faces many questions:
Commerce, business associates, freight • Specifically who are potential
forwarders, and others to help refine buy- ers?
targeted mar- kets. • What trade shows are the most
effective?
7. Making Contacts • Which marketing techniques are
most successful?
After a company has identified its most
promising markets and developed export
Method Export
plan and strategies to enter those markets, 8. s and Channels of
the next step is to actually locate a buyer.
7
Direct Selling uct overseas. Of the four, pricing can be the
Selling to a direct buyer means conducting most problematic, even for an experienced
an export business directly with a customer exporter.
interested in buying the product.
8
• Should prices differ by market many new terms and abbreviations) and
segment? their definitions is provided in Incoterms.
• What should the firm do about The following are a few of the more
product line pricing? frequently used terms in international
• What pricing options are avail- trade:
able if the firm’s costs increase
or decrease? Is the demand in the • CIF (cost, insurance, freight)
foreign market elastic or inelastic? to a named overseas port where
• Are the prices going to be viewed the seller quotes a price for the
by the foreign government as rea- goods (including insurance), all
sonable or exploitative? transportation, and miscellaneous
charges to the point of debarka-
Costs tion from the vessel. (Used only for
ocean shipments.)
The computation of the actual cost of pro-
ducing a product and bringing it to market
is the core element in determining if
exporting is financially viable.
9
named shipping point. It may also
• CPT (carriage paid to) and CIP be used for multimodal transport,
(carriage and insurance paid container stations, or any mode of
to) a named place of destination. transport, including air.
These terms are used in place of
CFR and CIF, respectively, for all • FOB (free on board) at a
modes of transportation, including named port of export where the
intermodal. sell-
er quotes the buyer a price that
• EXW (ex works) at a named covers all costs up to and includ-
point of origin (e.g., ex factory, ing the loading of goods aboard a
ex warehouse) where the price vessel.
quoted applies only at the point of
origin. The seller agrees to place It is important to understand and use sales
the goods at the buyer’s disposal at terms correctly. A simple
the specified place within the fixed misunderstanding may prevent exporters
time period. All other charges are from meeting con- tractual obligations or
put on the buyer’s account. make them responsi- ble for shipping costs
they sought to avoid.
• FAS (free alongside ship) at a
named port of export where the Methods of Payment
seller quotes a price for the goods
that includes the charge for deliv- The four methods of payment allowed
ery of the goods alongside a vessel by the National Bank of Ethiopia for ex-
at the port. The seller handles the port business are listed here below based
cost of wharf age, while the buy- on risk level (starting from the less
risky).
er is accountable for the costs of
loading, ocean transportation, and Advance Payment
insurance.
Receiving payment by cash in advance of
• FCA (free carrier) This term the shipment might seem ideal. In this sit-
replaces the former “FOB named uation, the exporter is relieved of collec-
inland port” to designate the sell- tion problems and has immediate use of the
er’s responsibility for handing over money. A wire transfer is commonly used
the goods to a named carrier at the and has the advantage of being almost im-
mediate.
10
Letter of Credit (L/C)
Confirmed Letter of Credit
12
• Appropriate total cubic volume and 11. Export Finance
dimensions packed for export(in
metric units where appropriate), Export finance is often a key factor
• Trade discount (if applicable), in a successful sale. Exporters should be
• Delivery point, aware of the many financing options open
• Terms of sale, to them so that they may choose the one
• Terms of payment, that is most favorable for both the buyer
• Insurance and shipping costs, and the seller.
• Validity period for quotation,
• Origin of goods,
• Total charges to be paid by custom-
er,
• Estimated shipping date from
Djibouti
port or airport,
• Currency of sale.
13
• The facility is availed to the max-
• The facility can be granted to cus- imum of one year and the lending
tomers engaged in export sector interest rate is 7.5%.
and able to present receipts of
export proceeds at least USD The following factors are important to
300,000 or equivalent currencies, or consider in making decisions about
financ-
engaged in viable business at least
ing:
for two years or offer collateral.
• The need for financing to make the sale,
• The advance rate ranges from 70% • The length of time the product is
to 90% depending on type of goods being financed,
to be exported. • The cost of different methods
• The facility is availed to the max- of financing and
• The risks associated with financ-
imum of one year and the lending
ing the transaction.
interest rate is 7.5%.
12. Bank Permit
Revolving Export Credit Finance
The Foreign Exchange Regulation of
• It is an advance extended to export- Ethiopia requires all exports to be pro-
ers upon presentation of acceptable cessed against approval of foreign ex-
export documents except bill of change permits. Approval process re-
loading. It is to solve working quires presentation of different sets of
capital problems of exporters with documents for each transaction. Permits
continuous export transaction ema- will be approved when documents in a
nating from money tied up in goods set show consistency of data between
in transit of shipment. each other.
14
Document (CAD) mode of payment arrive on time at the right place;
and Authenticated message of L/C • Documented correctly to meet the
opened for Letter Credit mode of
buyer and foreign government
Payment,
requirements, as well as proper
• Seller’s invoice,
• Export license valid for the year, collection standards; and contact
• Tax registration certificate (TIN customs clearing and forwarding
certificate), agent.
• Export permit application form
duly filled, signed & stamped (as
appropriate) by the customer.
• Good description,
• Shipper’s mark,
• Country of origin,
• Weight marking ( in kilograms),
• Number of packages and size of cases,
rials packing requirements, • Handling marks,
• Pack in strong containers, ade- • Cautionary markings, such as “This
quately sealed and filled when Side Up” or “Use No Hooks” (in
English and in the language of the
possible and
country of destination),
• To provide proper bracing in the
• Port of entry,
container, regardless of size, make
• Labels for hazardous materials (uni-
sure the weight is evenly distribut-
versal symbols adapted by the Inter-
ed.
national Air Transport Association
16
Goods stuck in customs are not stored free- • A Bill of Lading: is a con-
of-charge and it is the exporter or seller that tract between the owner of the
pays these charges. Most of all, export
goods and the carrier. There are
documentation must be accurate and
two types: a straight bill of lad-
contain the correct information.
ing which is non-negotiable and
a negotiable or shipper’s order
bill
of lading. The latter can be bought,
sold, or traded while the goods are
in transit. The buyer always needs
an original bill of loading as proof
of ownership to take possession of
the goods.
18
• Fumigation Certificate: A pest to handle ocean freight.
control certificate that is issued to
certify that the concerned products
have undergone the quarantine and
pre-shipment fumigation by the
approved fumigation service pro-
viders.
• Inspection Certificate: A report
issued by an independent surveyor
(inspection company) or the ex-
porter on the specifications of the
shipment, including quality, quan- When the order is ready for shipment and
tity, and/or price etc., required by documents prepared, clearing or forward-
certain buyer and countries. er agent should be review all documents
to ensure that everything is in order. They
• Consular Invoice: A document
also finalize the customs process and get
required by some foreign countries,
the release from Customs.
showing shipment information
such as consignor, consignee and
value description etc., certified by The agent is familiar with the import rules
a consular official of the importing and regulations of Ethiopian government
country. and foreign countries and the methods of
shipping and the documents related to for-
15. Clearing and Forwarding
eign trade. The cost for their services is a
le- gitimate export cost that should be
Goods cannot be cleared without passing
included in the price charged to the buyer.
the customs procedures. Customs clearing
and forwarding operation is usually perform
The customs clearing and forwarding agent
by customs clearing and forwarder agent.
is essentially taking care of:
The agent is accredited with the customs
authority, International Air Transport Asso- • customs clearance aspect of the
ciation (IATA) to handle air freight and the business,
shipping and transport logistics enterprise • customs inspections,
19
• shipping and documentation and are liable to VAT at zero rates.
• moving cargo to an overseas This means that VAT is charged at
destination, 0% (or no VAT has to be charged).
Fiscal
• A Customs bonded warehouse is
The export incentives given for all building or other secured areas
exporters are the followings: in which dutiable goods may be
• With the exception of semi-pro-
cessed hides and skins (for which
the export tax rate is 150%), no
export tax is levied on export
products.
20
stored, manipulated, or undergo 17. Free Trade Agreements
manufacturing operations without
payment of duty.
Non- fiscal
The non- fiscal incentives given to all ex- Ethiopia is signatory of two free trade
• Export credit guarantee scheme in Sudan bilateral FTA, tariff has fully re-
order to ensure an exporter receives duced to zero for goods originated from
21
Unilateral Trade Agreement
General Systems of Preferences Everything But Arms (EBA)
(GSP)
The most favorable treatment under the
various EU-GSP’s granted to Ethiopia
GSP is UNCTAD trade program. The
is the “Everything But Arms” (EBA)
countries which grant duty free market
initiatives. EBA is granting duty-free
access under GSP program to Ethiopian
access to all products originated from
export products are Australia, Belarus,
Ethiopia, except arms and
Bulgaria, Canada, Estonia, the European
ammunitions.
Union, Japan, New Zealand, Norway,
the Russian Federation, Switzerland, African Growth Opportunity Act
Turkey and the United States of (AGOA)
America.
AGOA is an extended duty free market
access given by USA for Sub Saharan
Each GSP scheme has its own set of Rules
African countries.
of Origin, there are slight differences but
Duty free access to the U.S. market un-
most of the contents are similar.
der the combined AGOA/GSP program
stands at 6400 products tariff lines, in-
cluding the apparel, footwear, wine,
cer- tain motor vehicle components, a
vari- ety of agricultural products,
chemicals, steel and others.
22
Most of Ethiopian Export products can enter
to US market under AGOA duty free
market access privilege.
23
Why Export?
Foreign Exchange Earning:
Government Supports:
International Standard:
More Profit:
Globalization: