Listening

Unit 2.3 Marketing and reading

fever

Name Surname Class: 11th Evaluation

Date , 20

Signatures /
(Teacher)(Parent/E.E.)

Part A: Listening

TEXT 1

1 /15
Listen to a text about how to avoid deceptive marketing and complete the
sentences with 1-3 words.
a. Relevant information should never be .
b. Prices should always be related to the .
c. The performance of a product should never .
d. Contradictions should be avoided in any .
e. should not contain important information about a product.

TEXT 2

2 Listen to a text about marketing tactics to avoid and choose the correct option. /15

a. There are essentially different marketing methods.

1. many 2. two 3. three
b. For example, if you get a flat tire, you’ll most probably .
1. read the business reviews
2. try to remember the jingle from the radio ad
3. think back to a mail you threw away
c. Horse blinders are used to block .
1. programmes 2. messages 3. commercials
d. Interruptive based marketing focuses mainly on .
1. programmes 2. messages 3. consumers
e. Intent-based marketing focuses mainly on .
1. programmes 2. messages 3. consumers
Listening
and reading Unit 2.3 Marketing
fever

Part B: Reading

Read the text attentively.

Marketing fever
a. . They use eye-catching graphics and other tricks to encourage you to make choices
you might not otherwise make. Usually, you don’t even realise you’re being pushed into taking a certain
action.

A study by Princeton University found deceptive marketing on 11% of the shopping websites. It showed
5 that the more popular the website, the more likely it was to use marketing tricks. To avoid being
manipulated, you need to be able to recognise the signs that a marketer is trying to prod you into
making a specific choice. Once you do recognise these signs, you’ll be surprised by how often you’ll
find them.
b. . The things retailers want you to click will look very appealing. This can be done
10 with visual tricks, like having the “subscribe” button be large and brightly coloured while the “cancel”
button is in a tiny text that you’re likely to ignore.

c. . Texts may include double negatives to make you think they say one thing when
they really say another, and checkboxes may be automatically checked (or unchecked) without clearly
explaining what they mean.
15 d. . They may automatically add items commonly bought together to your cart, but the
deception can be more subtle, too. There may be a checkbox – that’s pre-checked – to add common
accessories to your cart when you click to buy an item or you may be presented with a button to add
these extras to your cart that you click without really thinking about it.
Adapted from: www.techlicious.com

1 /20
Complete the gaps in the text with the following missing sentences.
a. Websites can also influence you by making the options too complicated to easily understand.
b. Some retailers may add items to your shopping cart without your knowledge.
c. You may not realise it, but some of your favourite businesses may be manipulating you when you
browse their sites.
d. Deceptive marketing is all about misdirection.

2 /30
Choose the correct option to complete the sentences.
a. You are being manipulated by your favourite .
businesses / university / checkboxes
b. Your choices are encouraged by .
checkboxes / eye-catching graphics / shopping carts
c. If you recognise the signs, you can avoid being manipulated by a(n) .
newsletter / university / marketer

3 What do the following words refer to? /20

a. They (line 1)
c. them (line 8) e. they (line 15)
b. It (line 4)
d. this (line 9)