Total No. of Questions : 8] SEAT No.

P2852 [Total No. of Pages : 6

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F.Y. B.Com. (Semester - I)

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MARKETING AND SALESMANSHIP - I

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Fundamentals of Marketing

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Time : 3 Hours] [Max. Marks : 70

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Instructions to the candidates:

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1) Question No. 1 and 8 are compulsory.

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2) Attempt any 3 questions from Q. No. 2 to Q. No. 7.

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3) Figures to the right indicate full marks.

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Q1) A) Fill in the blanks (any seven) : [7]
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i) Indian consumer market in the rank No ______ in the world.
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(First, Second, Third)
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ii) Proper buying is the base of a successful _______ work.

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(Marketing, Market, Production)

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iii) The place where goods stored is called __________

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(Museum, Library, Warehouse)

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iv) Geographical division _______ is perfect for sale.

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(Luxuries goods, Durable goods, Food items)

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v) Consumers from different regions are divided into _______ groups.

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(Population, Geographical, Social)

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vi) In retail trade, commodity or goods means _______ goods.

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(Commercial, Industrial, Consumable)

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vii) Exchangable value of goods and services is expressed in terms of

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________
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(Rate, Price, Weight)

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viii) ________ is the solution to increase sales or turnover.

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(Increase in rate, Increase in price, Increase in sales)

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ix) Industrial goods and __________ goods are the main types of
goods.
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(Fixed, Special, Consumable)

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 B) True or False (any seven). [7]
i) Sellers sales their goods and services the manufacturer in the market.

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ii) Long-term market means the market include those that operated in

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the particular day or a certain period of time.

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iii) Morden marketing is a product oriented concept.

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iv) According to marketing specifications the life style & standard of
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living is mainly considered for their division.
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v) The basis of any market segmentation should be based on the core
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principle of customer satisfaction.
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vi) Product, price, sales promotion and distribution of goods are the
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main factors of market segmentation.

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vii) Like a product mix, the price mix is an element of the total marketing

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mix.
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viii) The distribution channels means that flows the manufactured goods
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into the market by distribution way of distribution routes.
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ix) Various competitions and the lucky draws are the mode of attractions
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of constomers for their goods.

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Q2) What is Market? Explain in detail is the various types of market. [14]
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Q3) What is marketing? Explain in details the functions of marketing. 14

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Q4) What is market segmentation? Explain the procedure and merits of market
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segmentation. [14]
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Q5) What is marketing mix? Explain the scope and importance of marketing mix.[14]
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Q6) What do you mean by Product Mix? Explain the factors affecting product
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mix. [14]
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Q7) What is mean by distribution channel? Explain the various types of distribution
channels. [14]

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Q8) Write notes (any two) : [14]

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a) Difference between selling and marketing.

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b) Bases of market segmentation.
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c) Stages of product life cycle.
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d) Merits and demerits of sales promotion.

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Total No. of Questions : 8]

P2852

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MARKETING AND SALESMANSHIP - I

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Fundamentals of Marketing
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(_amR>r ê$nm§Va)
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doi : 3 Vmg] [EHy$U JwU : 70

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2) àíZ H«$. 2 Vo àíZ. H«$. 7 n¡H$s H$moUVohr VrZ àíZ gmoS>dm.

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3) COdrH$S>rb A§H$ àíZm§Mr nyU© JwU Xe©{dVmV.

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4) g§X^m©gmR>r ‘yi B§J«Or àíZn{ÌH$m nmhmdr.
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(n{hbm, Xÿgam, {Vgam)

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ii) ¶mo½¶ IaoXr hm ¶eñdr ........... H$m¶m©Mm nm¶m Amho.

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({dnUZ, ~mOmanoR>, CËnmXZ)

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‘mbmMr gmR>dUyH$ H$aʶmÀ¶m {R>H$mUmbm ............ åhUVmV.

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iii)
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(g§J«hmb¶, J«§Wmb¶, JwXm‘) 14

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iv) ^m¡Jmo{bH$ {d^mJUr ............. {dH«$sgmR>r ¶mo½¶ Amho.
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(M¡ZrÀ¶m dñVy, {Q>H$mD$ dñVy, AÞnXmW©)

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v) {d{dY àXoemVrb g§nyU© J«mhH$ hm .......... {df¶H$ JQ>m‘ܶo {d^mJbm OmVmo.

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(bmoH$g§»¶m, ^m¡Jmo{bH$, gm‘m{OH$)

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vi) {H$aH$moi ì¶mnmamV dñVyMm AW© .............. dñVy Agm hmoVmo.

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(dm{UÁ¶, Am¡Úmo{JH$, J«mhH$mon¶moJr)

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vii) ........... åhUOo EImÚm dñVy qH$dm godM

o o {d{Z‘¶ ¶mo½¶ ‘yë¶ Omo n¡emÀ¶m ñdê$nmV
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춺$ Ho$bo OmVo.

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(Xa, qH$‘V, dOZ)

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ix) Am¡Úmo{JH$ dñVy Am{U .............. dñVy ho dñVy§Mo ‘w»¶V: XmoZ àH$ma AgVmV.

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(pñWa, {d{eï>, J«mhH$mon¶moJr)

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~) MyH$ H$s ~amo~a Vo gm§Jm. (H$moUVohr gmV) [7]

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i) ~mOmanoR>o‘ܶo {dH«o$Vo Amnbr dñVy qH$dm godm CËnmXH$mbm {dH$V AgVmV.

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iii) AmYy{ZH$ {dnUZ hr CËnmXZ{^‘yI g§H$ënZm Amho.

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iv) {dnUZ {deofmZwgma {d^mJUrV àm‘w»¶mZo OrdZe¡br d amhUr‘mZ ¶m§Mm {dMma

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Ho$bm OmVmo.
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v) H$moU˶mhr ~mOmanoR> {d^mJUrMm ‘yi AmYma J«mhH$ g‘mYmZ ¶m ‘ybVÎdmda AmYm[aV

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Agmdm.

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vi) CËnmXZ, qH$‘V, {dH«$¶d¥X²Yr d {dVaU ‘mJ© ho ~mOmanoR> {d^mJUrMo ‘yi KQ>H$

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vii) CËnmXZ {‘là‘mUo qH$‘V-{‘l hm EHy$U {dnUZ {‘lMm EH$ KQ>H$ Amho.
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viii) CËnm{XV dñVy§Zm ~mOmamV àdm{hV H$aUmao {dVaU Omio åhUOo {dVaU ‘mJ© hmo¶.
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ix) J«mhH$m§gmR>r {d{dY ñnYm©, ^m½¶dmZ gmoS>Vr ¶m‘wio J«mhH$m§Mo bú¶ ˶m CËnmXH$mÀ¶m
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dñVyH$S>o doYbo OmVo.

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àíZ 2) ~mOmanoR> åhUOo H$m¶? ~mOmanoR>m§Mo {d{dY àH$ma ñnï> H$am. [14]
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àíZ 3)
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{dnUZ åhUOo H$m¶? {dnUZmMr H$m¶} g{dñVanUo ñnï> H$am.

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àíZ 4) ~mOmanoR> {d^mJUr åhUOo H$m¶? ~mOmanoR> {d^mJUrMr à{H«$¶m d JwU ñnï> H$am. [14]
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àíZ 5) {dnUZ-{‘l åhUOo H$m¶? {dnUZ {‘lMr ì¶már d ‘hÎd gm§Jm. [14]
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àíZ 6)
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CËnmXZ {‘l åhUOo H$m¶? CËnmXZ-{‘lda n[aUm‘ H$aUmao KQ>H$ ñnï> H$am. [14]
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àíZ 7) {dVaU-‘mJ© åhUOo H$m¶? {dVaU-‘mJmªMo {d{dY àH$ma ñnï> H$am. [14]

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àíZ 8) {Q>nm {bhm. (H$moU˶mhr XmoZ) [14]

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A) {dH«$s Am{U {dnUZ ¶mVrb ’$aH$

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H$) dñVy OrdZ MH«$mMo Q>ßno
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