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    Abercrombie&Fitch

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    Julia
    The document outlines a presentation on the rise and fall of Abercrombie & Fitch, beginning with an overview of the company's history, the strategies implemented by CEO Mike Jeffries that led to success in the 1990s focusing on exclusivity and aesthetics, and the reasons for its decline including offensive statements and lawsuits over discrimination.

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    Abercrombie&Fitch

    Uploaded by

    Julia
    4 views10 pages
    The document outlines a presentation on the rise and fall of Abercrombie & Fitch, beginning with an overview of the company's history, the strategies implemented by CEO Mike Jeffries that led to success in the 1990s focusing on exclusivity and aesthetics, and the reasons for its decline including offensive statements and lawsuits over discrimination.

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    The document outlines a presentation on the rise and fall of Abercrombie & Fitch, beginning with an overview of the company's history, the strategies implemented by CEO Mike Jeffries that led to success in the 1990s focusing on exclusivity and aesthetics, and the reasons for its decline including offensive statements and lawsuits over discrimination.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    4 views10 pages

    Abercrombie&Fitch

    Uploaded by

    Julia
    The document outlines a presentation on the rise and fall of Abercrombie & Fitch, beginning with an overview of the company's history, the strategies implemented by CEO Mike Jeffries that led to success in the 1990s focusing on exclusivity and aesthetics, and the reasons for its decline including offensive statements and lawsuits over discrimination.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    The rise and fall of

    Abercrombie&Fitch

    Julia Rybicka
    Plan of the
    presentation What is Abercrombie & Fitch?
    The person behind company's success
    Strategies responsible for A&F success
    Reasons for A&F's fall
    Reason for the presentation topic
    NETFLIX
    DOCUMENTARY

    White Hot:
    The Rise & Fall of
    Abercrombie & Fitch

    https://www.youtube.com/watch?v=3yperp-SFYM
    What is Ambercrombie & Fitch
    – summarized history of the
    brand

    Founded in 1892
    1910 - first rebrand
    Famous clients
    1990 - breakthrough - Mike Jeffries
    becomes a CEO
    Who is the person
    behind A&F success? –
    Mike Jeffries blessing
    and a curse

    Revolutionary vision
    Record sales
    Strategies
    responsible for
    A&F success
    Selling an aspiration
    Consistency
    Organisational structure
    Aesthetics
    The fall of
    Abercrombie & Fitch

    Selling exclusivity
    Offensive statements
    Discrimination
    Conclusion
    Thank you for your
    attention!

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