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    Actividad 4 Sesión 3-Edgar Abraham Garcia Gomez

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    guadalupe landin
    Culture and subculture can be difficult for marketers to understand as culture is nebulous and complex. While research warns against stereotyping, understanding cultural dimensions like those proposed by Hofstede can provide high-level insights into differences between cultures. The key is to see the big picture rather than focus on overgeneralizations of cultural groups.

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    Actividad 4 Sesión 3-Edgar Abraham Garcia Gomez

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    guadalupe landin
    8 views2 pages
    Culture and subculture can be difficult for marketers to understand as culture is nebulous and complex. While research warns against stereotyping, understanding cultural dimensions like those proposed by Hofstede can provide high-level insights into differences between cultures. The key is to see the big picture rather than focus on overgeneralizations of cultural groups.

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    Culture and subculture can be difficult for marketers to understand as culture is nebulous and complex. While research warns against stereotyping, understanding cultural dimensions like those proposed by Hofstede can provide high-level insights into differences between cultures. The key is to see the big picture rather than focus on overgeneralizations of cultural groups.

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    © All Rights Reserved
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    Flag for inappropriate content
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    8 views2 pages

    Actividad 4 Sesión 3-Edgar Abraham Garcia Gomez

    Uploaded by

    guadalupe landin
    Culture and subculture can be difficult for marketers to understand as culture is nebulous and complex. While research warns against stereotyping, understanding cultural dimensions like those proposed by Hofstede can provide high-level insights into differences between cultures. The key is to see the big picture rather than focus on overgeneralizations of cultural groups.

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    of 2

    INSTITUTO POLITECNICO NACIONAL

    ESCUELA SUPERIROR DE COMERCIO Y ADMINISTRACION


    UNIDAD SANTO TOMAS

    Relaciones comerciales

    Unidad de aprendizaje de Comportamiento del consumidor

    Complementary Learning Activity "2 of 2" Mind Map

    Edgar Abraham García Gómez

    Boleta: 20220A0945
    Culture and Subculture

    Dealing with culture.

    Culture is a problematic
    issue for many
    marketers since it is Warning about
    Cultural lessons Hofstede’s Dimensions.
    inherently nebulous and stereotyping.
    often difficult to
    understand

    the important thing here


    Power distance:
    is the big picture

    Research in social psychology has


    suggested a strong tendency for people
    to perceive an “outgroup” as more
    homogenous than an “ingroup,” even Individualism vs.
    when they knew what members had collectivism
    been assigned to each group purely by
    chance

    Masculinity
    vs. femininity

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