Professional Documents
Culture Documents
MATH11 - ABM Applied Economics - Q2 - Module8.2 - Apply SWOT Analysis As A Tool in Evaluating A Business Opportunity
MATH11 - ABM Applied Economics - Q2 - Module8.2 - Apply SWOT Analysis As A Tool in Evaluating A Business Opportunity
Applied Economics
Quarter 2 – Module 8.2:
Business Principles, Tools, and
Techniques in Participating in Various
Types of Industries in the Locality
2
What I Need to Know
This module was designed and written with you in mind. It is here to help you
apply business principles, tools and techniques in participating in various types of
industries in the locality. The scope of this module permits it to be used in many
different learning situations. The language used recognizes the diverse vocabulary
level of students. The lessons are arranged to follow the standard sequence of the
course. But the order in which you read them can be changed to correspond with
the textbook you are now using.
opportunities;
What I Know
Choose the letter of the best answer. Write your answer on a separate sheet of
paper.
1. Which statement is not true about environmental analysis?
3
A. It is a process by which organization monitor their relevant environment.
B. It helps identifies opportunities, plan and does not take action.
C. It identifies strengths and weaknesses of the business.
D. It is a careful study of various factors influencing the business.
2. This objective of environmental analysis puts importance that one must be
aware of existing environment and changes in various factors of environment
like changes in economic, technological political and so forth.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
3. This objective of environmental analysis means to select an alternate among the
various available alternates so that the best alternate is selected and decided.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
4. This objective of environmental analysis identifies opportunities and risks in
the environment.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
5. This objective of environmental analysis put relevance in the maximum
utilization of the company’s resources to make the business successful.
A. To provide input for decision-making.
B. To ensure optimum utilization of resources
C. To identify the threats and opportunities of environment.
D. To understand current and probable change in environment.
6. According to ___________________, “Environmental analysis surveys the business
landscapes to determine how external variables will affect its decision making.”
A. Adam Smith C. John Maynard Keynes
B. Alfred Marshall D. Robert Grant
7. Some authors credit SWOT to _____________, who led a convention at the
Stanford Research Institute (now SRI International) in the 1960s and 1970s
using data from Fortune 500 companies.
A. Adam Smith C. John Maynard Keynes
B. Albert Humphrey D. Robert Grant
C.
8. The acronym for SWOT is _______________.
A. Suppliers, Workers, Overtime, Tool
B. Staff, Workers, Operation, Time
C. Strengths, Weaknesses, Opportunity, Threats
D. Supreme, Weaknesses, Opportunity, Threats
9. Mang Ando business is lechon manok in their community. Aside from Mang
Ando there are other establishments that sell grilled chicken like Chicken
Inasal, Pampanga Lechon, Boy’s Manok Inihaw. Then Mang Ando’s business
has _______________ in the business.
A. Opportunity C. Weakness
4
B. Strength D. Threat
10. When you encounter a high turnover of employers in your business, then your
business has _______.
A. Opportunity C. Weakness
B. Strength D. Threat
11. In a bookstore business, which of the following can be classified as an
opportunity?
A. Got the idea of using Price Bundling to increase sales.
B. E-books eliminates need for physical books
C. Customer are supportive
D. Difficulty in hiring due to low salary
12. In a bookstore business, which of the following can be classified as strength?
A. Invite authors for book signing event
B. E-books eliminates need for physical books
C. Customer are supportive
D. Difficulty in hiring due to low salary
13. In a bookstore business, which of the following can be classified as threats?
A. Got the idea of using Price Bundling to increase sales.
B. E-books eliminates need for physical books
C. Customer are supportive
D. Difficulty in hiring due to low salary
14. This pertains to the characteristics of the business or project that gives
advantage over others.
A. Opportunity C. Weakness
B. Strength D. Threat
15. This pertains to the elements in the environment that could cause trouble for
the business or project.
A. Opportunity C. Weakness
B. Strength D. Threat
Lesson
5
What’s In
In the previous lesson, you have learned about different business industries that
you see in your community and write type of products and services they produced.
Now, read and answer the activity.
Activity: Pick three (3) businesses in your community and interview the business
owners about their business including the opportunity and challenges they
encounter in starting up their business. Use the format below.
1.
2.
3.
What’s New
Every student knows National Bookstore especially booklovers. But do you know
the owner of National Bookstore? She is Socorro Ramos, the woman behind
National Bookstore. Now, I want you to read her story and answer the questions
below.
Socorro Ramos or Nanay Coring as they simply called her as a young girl helped
her grandmother sell fruits at the local market in their home province. Life was
6
hard and her mother decided to move to Manila to find better opportunities. She
attended a public school and took on many jobs during summer vacation – from
wrapping bubble gum to sewing buttons on shirts. After finishing high school, her
family did not have enough money to send her to college. She then worked as a
salesgirl at a bookstore. It was there where she met her would be husband, Jose.
They opened a stall shop in Escolta. They named it National Bookstore, after their
cash register. But things did not go uphill from there. In the 1940s, a strict
censorship on books was implemented. Nanay Coring had to put the books away
and resort to selling soap, candies, and slippers. After the war, the whole of Escolta
was burned down. This did not dampen Nanay Coring and Jose’s souls. They
opened another small store. This time, they sold the books they had previously put
away and whisky.
Gathering their earnings, the couple bought more school supplies and books. They
slowly rebuilt National Bookstore. They ventured into postcards and greeting cards.
They also partnered with international publishing houses and reprinted books at
lower prices. Aside from selling products of well-known brands, National Bookstore
also now manufactures its own school supplies – Best Buy. Keeping up with the
times, they have teamed up with Kobo, a Canadian based e-book seller. National
Bookstore is also visible on social media and customers can even shop online via
their website. Students, office workers, and everyone else will find what they are
looking for at National Bookstore. (Article by M. Tuvida)
Activity.
2. What alternatives did Nanay Coring take when the business encountered
problem?
What is It
7
Suppliers- Who are your suppliers, from whom one can source raw
materials, intermediate products, or even finished goods one intends to
resell. A business may need one or more suppliers. It is important to develop
suppliers who are reliable in terms of quality of what they supply and their
dependability in coming up with your orde.
Environmental Analysis
Other objectives:
8
Process of Environment Analysis
9
encompasses finding markets, partnerships, products or services that you
actually can pursue.
4. Threats – These are the elements in the environment that could cause
trouble for the business or project. Owning a business means facing risk.
Use the technique of including only threats that have direct impact currently
on your business or that seem as if they will impact you and your business
in the next five years.
HERE are TIPS that will help you in using the SWOT Template
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
Where are the good opportunities facing you? What obstacles do you face?
What are the interesting trends you are aware of? What is your competitor doing that you
What are the external factors that can increase should be worried about?
profits? Could any of your weaknesses threaten
your business?
What’s More
10
Activity: Identify the STRENGTH, WEAKNESSES, OPPORTUNITY and THREATS.
Apply SWOT Analysis by using the SWOT Template. Use the following listed words
in the box.
Directions: Unscramble the letter to come up with the correct word. Use
the meaning in the clue. Write your answer on the line.
11
What I Can Do
Performance Task. Choose a e-business or online business that you might like to
do in the future and make a SWOT Analysis to help you decide if your business is
feasible. Make a Powerpoint Presentation.
RUBRICS (50 pts.)
Excellent Good Fair Poor Very Poor
Introduction/purpose/company
background (20 pts.)
Opportunities:
1. Are industry trends moving upward? (support with evidence, provide sources)
2. Do new markets exist for your products or services? (do research, support with
evidence, provide sources)
3. Are there any new technologies you can exploit?
Threats:
1. Who are your competitors?
2. What are competitors doing well?
3. What obstacles do you face?
4. Are there troubling changes in your business environment such as technologies,
laws, and regulations? (do research, support with evidence, provide sources)
12
Assessment
Choose the letter of the best answer. Write the chosen letter on a separate
sheet of paper.
13
acronym for SWOT is _____________________________________.
A. Suppliers, Workers, Overtime, Tool
B. Staff, Workers, Operation, Time
C. Strengths, Weaknesses, Opportunity, Threats
D. Supreme, Weaknesses, Opportunity, Threats
9. If a business has a strong support in the market, then your business has
___________.
A. Opportunity C. Weakness
B. Strength D. Threat
10. When you receive a proposal for new investor, then your business has
_______.
A. Opportunity C. Weakness
B. Strengths D. Threat
11. In an online business, which of the following can be classified as an
opportunity?
A. Well known blogger patronize your products.
B. Discover a new level of marketing that ca increase your sales
C. Customer are supportive
D. Difficulty in distributing products to rural areas
12. Proponent of Forces Competitive Model
A. Adam Smith C. John Maynard Keynes
B. Albert Humphrey D. Michael Porter
13. In an online business, which of the following can be classified as threats in
the business?
A. Competitors have well known bloggers that patronize products
B. Free shipping fee to your valued clients
C. Customers have freebies
D. Financial difficulties
14. This pertains to the characteristics of the business or project that could
endanger the profitability of the business.
A. Opportunity C. Weakness
B. Strength D. Threat
15. In an online business, when your online site has thousand followers then
your business has _________.
A. Opportunity C. Weakness
B. Strength D. Threat
Additional Activities
14
What I think about SWOT _____________________________
Analysis
________________________________
________________________________
Answer Key
15. D 13. A
14. D
15. B
References
Dinio and Villasis 2017: Applied Economics. Rex Bookstore, First Edition.
15
Leano, Roman D. 2016: Applied Economics for Senior High School.
Mindshapers Co., Inc.
Competency Based Curriculum and CBLM 2019.Entrepreneurship
https://corporatefinanceinstitute.com/resources/knowledge/strategy/indust
ry-analysis-methods retrieval date June 10, 2020
16
17