END SEMESTER EXAMINATION

DEPARTMENT OF MANAGEMENT

Question paper Pattern for BBA 4th semester students only

Section-A Mcq’s 10 questions ( All the questions are compulsory) 10 Q X 1 mark each 10 marks
Section -B 7 questions out of which 5 questions will be answered 5 Q X 2 marks each 10 Marks
Section-C 5 question out of which 3 Questions will be answered 3 Q X 5 Marks each 15 Marks
Section-D 2 questions out of which 1 Question will be answered 1 Q X 15 Marks 15 Marks
Total 50 Marks

END SEMESTER EXAMINATION SYLLABUS FOR IV SEMESTER BBA

4.3 BUSINESS RESEARCH METHODS

Unit 1: INTRODUCTION TO RESEARCH

Meaning , d e f i n i t i o n , Objectives – Types of Research – Scope of Research – Research Approaches
– Research Process – Research Design – Research Methods Vs Research Methodology - Steps in Research –
Problem Formulation – Statement of Research Objective – Exploratory – Descriptive – Experimental
Research.

Unit 2: METHODS OF DATA COLLECTION

Observational and Survey Methods – Field Work Plan - Administration of surveys - Training field
investigators - Sampling methods - Sample size.

Unit 3: TOOLS FOR COLLECTION OF DATA

Questionnaire Design; Attitude measurement techniques – Motivational Research Techniques – Selection of
Appropriate Statistical Techniques

Unit 4: STATISTICAL METHODS

Tabulation of data - Analysis of data –Testing of Hypothesis

Unit 5: REPORT WRITING

Contents of report, Bibliography
 4.4 Marketing Management

Unit 1: INTRODUCTION TO MARKETING

Meaning & Definition – Goals – Concepts of Marketing – Approaches to Marketing – Functions of
Marketing.
Recent trends in Marketing - Introduction, E-business – Tele-marketing – M-Business – Green Marketing –
Relationship Marketing – Retailing – Concept Marketing and Virtual Marketing, Global Marketing.

Unit 2: MARKETING ENVIRONMENT (MICRO & MACRO)

Meaning – Demographic – Economic – Natural – Technological - Political – Legal – Socio - Cultural
Environment

Unit 3: MARKETING MIX

Meaning – Elements – Product – Product Mix – Product Line – Product Lifecycle – Product Planning –
New Product Development – Failure of New Product – Branding – Packing and Packaging. Pricing –
Objectives – Factors influencing Pricing Policy and Methods of Pricing.
 4.5-FINANCIAL MANAGEMENT

Unit 1: INTRODUCTION TO FINANCIAL MANAGEMENT

Introduction – Meaning of Finance – Business Finance – Finance Function – Aims of Finance Function –
Organization structure of finance - Financial Management – Goals of Financial Management – Financial
Decisions – Role of a Financial Manager – Financial Planning – Steps in Financial Planning – Principles of a
Sound Financial Planning.

Unit 2: TIME VALUE OF MONEY

Introduction – Meaning & Definition – Need – Future Value (Single Flow – Uneven Flow & Annuity) –
Present Value (Single Flow – Uneven Flow & Annuity)– Doubling Period – Concept of Valuation –
Valuation of Bonds & Debentures – Preference Shares – Equity Shares – Simple Problems.

Unit 3: FINANCING DECISIONAND INVESTMENT DECISION

Financing Decisions: Introduction – Meaning of Capital Structure – Factors influencing Capital Structure –
Optimum Capital Structure – EBIT – EBT – EPS – Analysis .

Unit5 (b): CORPORATE FINANCIAL REPORTING:

Introduction –meaning and definition, framework, areas, purposes, objectives, characteristics, benefits,
Types of Financial Reporting from Balance sheet and Income statement,
 4.6 BUSINESS REGULATIONS
Unit 1: INTRODUCTION TO BUSINESS LAWS 06 Hrs
Introduction, Nature of Law, Meaning and Definition of Business Laws, Scope and Sources of Business
Law, Fundamental Rights and Directive Principle of State Policies, Principles having economic
significance, Overview of Business Laws in India.

Unit 2: CONTRACT LAWS 16 Hrs Indian

Contract Act, 1872: Definition of Contract, essentials of a valid contract (all essentials need to be explained
in great detail), classification of contracts, breach of contract and remedies for breach of contract. Indian Sale
of Goods Act, 1930: Definition of contract of sale, essentials of contract of sale, conditions and warrantees,
rights and duties of buyer, rights of an unpaid seller.

Unit 3: INFORMATION LAWS AND RTE 10Hrs

Right to Information Act, 2005: Objectives of the RTI Act, Scope, SuoMoto disclosure, Method of
seeking information, Eligibility to obtain information, Authorities under the Act,.
Right to Education Act: Objectives of the RTE Act – Salient Features
 4.7 COST ACCOUNTING

Unit 1: INTRODUCTION TO COST ACCOUNTING 12 Hrs

Introduction – Meaning & Definition of Cost, Costing and Cost Accounting – Objectives of Costing -
Comparison between Financial Accounting and Cost Accounting – Application of Cost Accounting –
Designing and Installing a Cost Accounting System – Cost Concepts - Classification of Costs – Cost Unit –
Cost Center – Elements of Cost – Preparation of Cost Sheet – Tenders and Quotations.

Unit 2: MATERIAL COST CONTROL 14Hrs

Meaning – Types – Direct Material – Indirect Material - Material Control – Purchasing Procedure – Store
Keeping – Techniques of Inventory Control – Setting of Stock Levels – EOQ – ABC Analysis – VED
Analysis – Just In-Time – Perpetual Inventory System – Documents used in Material Accounting - Methods of
Pricing Material Issues – FIFO – LIFO – Weighted Average Price Method and Simple Average Price
Method.

Unit 3: LABOUR COST CONTROL 12 Hrs

Meaning – Types – Direct Labour – Indirect Labour – Timekeeping – Time booking – Idle Time –
Overtime – Labour Turn Over. Methods of Labour Remuneration - Time Rate System – Piece Rate System –
Incentive Systems – (theory only)