A STUDY ON PREFERENCE TOWARDS PURCHASE OF

SELECTED NOTEBOOKS AMONG COLLEGE

STUDENTS

OBJECTIVE:

 To know the opinion towards the purchase of selective notebook

brands.
 To know the preference of students towards different brands in
notebooks.
 To know the satisfaction level of students on the purchase if
different brands of notebooks.

QUESTIONNARE

1. NAME OF THE RESPONDENT

2. AGE OF THE RESPONDENT

 BELOW 20
 21 - 30 YEARS
 31 - 40 YEARS
 ABOVE 40 YEARS

3. GENDER OF THE REPONDENT

 MALE
 FEMALE

4. OCCUPATION OF THE RESPONDENT

 STUDENT
 PROFESSIONAL
 EMPLOYEE
 SELF-EMPLOYEE
 BUSINESS
 OTHERS

5. EDUCATIONAL QUALIFICATION OF THE RESPONDENT

 NO FORMAL EDUCATION
 HIGHER EDUCATIOIN
 UNDER GRADUATE
 POST GRADUATE
 DIPLOMA
 OTHERS

6. MONTHLY FAMILY INCOME OF THE RESPONDENT

 BELOW 50,000
 50,000 - 75,000
 75,000 - 1 LAKH
 ABOVE 1 LAKH

7. WHAT IS YOUR PURPOSE FOR BUYING NOTEBOOK?

 NOTE TAKING
 OFFICE USE
 PERSONAL USE
 COLLEGE USE

8. WHAT TYPE OF NOTE WILL YOU CHOOSE?

 RULED
 UNRULED
 BOUNDED
 LONG SIZE
 SHORT SIZE
 GRAPH NOTE

9. WHERE WILL YOU BUY NOTEBOOKS?

 COLLEGE STATIONARY
 FANCY STORES
 ONLINE
 GROCERRY STORES
 RETAIL STORES

10. WHAT IS YOUR PREFERED NOTEBOOK BRAND?

 CLASSMATE
 APSARA
 YUOVA
 CAMLIN
 OTHERS

11. WHAT IS YOUR PREFERENCE ON NOTEBOOK PAGES?

 60 PAGES
 120 PAGES
 160 PAGES
 190 PAGES
 OTHERS
12. WILL YOU PREFER ONLY QUALITY IN NOTEBOOKS?
 YES
 NO
 MAY BE

13. HOW OFTEN WILL YOU BUY NOTEBOOKS?

 WEEKLY
 MONTHLY
 TWICE A MONTH
 OFTEN

14. WHAT IS YOUR MONTHLY SPENT ON NOTEBOOKS?

 BELOW 100
 100 - 500
 500 - 1000
 ABOVE 1000

15. RATE THE FOLLOWING FACTOR WHICH IS

INFLUENCING THE STUDENTS

STRONGLY AGREE NEUTRAL DISAGREE STRONGLY

AGREE DISAGREE

THE PRICE
WHICH IS
OFFERED BY
BRANDS ARE
AFFORDABLE .
THE BRANDED
NOTEBOOKS
AVAILABLE
AT ALL THE
STORES
BRANDS
OFFER
QUALITY FOR
ALL THE
PRICE RANGE
BUYS THE
NOTEBOOK
WHICH
ATTRACTS
THE MOST
BRANDARD
NOTES ARE
DISCOUNTED
ON BULK
PURCHASE

ANY SUGGESTIONS?