International Business Plan for Cacao Culture Product

I. Executive Summary

I. About the Company (founders, when it was established, key milestones,

experience in local (or international market)
-assuming you will create your own.

II. Corporate Global Vision, Mission, and Goals, and Objectives

-create your own

III. International Business Environment Analysis (Use PESTEL Analysis,

Porter’s Five Forces Model or SWOT analysis)

IV. International Business Entry Mode Strategy.

V. International Marketing Plan

a. Product
a.1 Description/Technical description
a.2. Distinguishing features differentiating product or service from its
Competition
*you may also create your own version of product modification; provide
photos

b. Price
b.1Pricing Strategy;
b.2 Currency Requirements;

c.Promotion
c.1. Target Audience/ Market
c.2. Marketing Channel and Activities(online/ traditional)
a. Home country
b.Host country
*provide sample photos of marketing

d. Place
d.1 Target Countries;
d.2 Shipping Mode
d.3 Shipping Requirements

e. Payment
e.1 Payment Method;

VI. Personnel-Management of Human resources

f.1 Management organization chart
f.2 Number of employees
f.3 Functional areas
f.4 Training Requirements
f.5.Hiring Process and Job Requirements