BTLE 30053 –

ENTREPRENEURSHIP FOR
BUSINESS EDUCATION
 Week 7
BUSINESS PLAN
TOPICS:
1. WHAT IS BUSINESS PLAN?
2. WHAT IS THE PURPOSE OF BUSINESS PLAN?
3. BUSINESS PLANNING PROCESS
4. BUSINESS PLAN FORMAT
5. FACTORS TO CONSIDER IN BUSINESS PLAN
 BUSINESS PLAN
• A business plan is a formal written document containing business
goals, the methods on how these goals can be attained, and the
time frame within which these goals need to be achieved.
• It also describes the nature of the business, background
information on the organization, the organization’s financial
projections, and the strategies it intends to implement to achieve
the stated targets.
• This document serves as a roadmap that provides direction to the
business.
BUSINESS PLAN
• This is your chance to discover any weaknesses in your
business idea, identify opportunities you may not have
considered, and plan how you will deal with challenges that
are likely to arise.
• Avoid making unsubstantiated claims or sweeping
statements. Investors, lenders and others reading your plan
will want to see realistic projections and expect your
assumptions to be supported with facts.
 3 MAIN PURPOSES OF A BUSINESS PLAN
1. Establish a business focus. The primary purpose of
a business plan is to establish your plans for the
future. These plans should include goals or
milestones alongside detailed steps of how the
business will reach each step. The process of
creating a roadmap to your goals will help you
determine your business focus and pursue growth.
 3 MAIN PURPOSES OF A BUSINESS PLAN
2. Score funding. One of the first things private
investors, banks or other lenders look for before
investing in your business is a well-researched
business plan. Investors want to know how you
operate your business, what your revenue and
expense projections are and, most importantly, how
they will receive a return on their investment.
 3 MAIN PURPOSES OF A BUSINESS PLAN
3. Attract executives. As your business grows, you’ll
likely need to add executives to your team. A
business plan helps you attract executive talent and
determine whether or not they are a good fit for your
company.
 WRITING YOUR BUSINESS PLAN
1. BRAND NAME/ TRADE NAME
A name (usually a proper noun) applied by a manufacturer
or organization to a particular product or service.
While a brand name is sometimes simply the name of the
founders of a company, these days, brand names are most
often strategically thought-out marketing tools geared toward
establishing consumer awareness and fostering brand loyalty.
 WRITING YOUR BUSINESS PLAN
BRAND AWARENESS
Represents how familiar your target audience is with your brand and how
well they recognize it. Brands with high brand awareness are generally
referred to as “trending”, “buzz worthy”, or simply “popular”.
It is the extent to which customers are able to recall or recognize a brand
under different conditions.
BRAND RECOGNITION
It is the extent to which a consumer can correctly identify a particular
product or service just by viewing the product or service’s logo, tag line,
packaging or advertising campaign.
 WRITING YOUR BUSINESS PLAN
2. LOGO
It is a graphic mark, emblem, symbol or stylized name used
to identify a company, organization, product, or brand. It may
make the form of an abstract or figurative design, or it may
present as a stylized version of the company’s name if it has
sufficient brand recognition.
 WRITING YOUR BUSINESS PLAN
2. LOGO
Comes from a contraction of the Danish phrase leg
godt, which means “play well”
Adolf (Adi) Dassler – the founder

Bile is a Chinese word term for beautiful and

Na means lady “EVER BEAUTIFUL LADY”
 WRITING YOUR BUSINESS PLAN
Guide in Creating your Logo
• Preliminary work is a must. Preliminary sketches are an important first step in
designing an effective logo.
• Create balance - The goal is recognition
• Size matters - Dare to be different
• Clever use of color - The simpler the logo, the more
• Go easy on effects recognizable it will be.
• Design. Style should suit the company - Don’t copy other designers’ work!
• Typography matters a lot
 WRITING YOUR BUSINESS PLAN
3. TAGLINE
It is a short text which serves to clarify a thought for, or is
designed with a form of, dramatic effect. Many tagline slogans
are reiterated phrases associated with an individual, social
group, or product.
 WRITING YOUR BUSINESS PLAN
4. VISION and MISSION
• Mission and vision are statements from the organization that
answer questions about who we are, what do we value, and
where we’re going.
• Firms with clearly communicated, widely understood, and
collectively shared mission and vision have been shown to
perform better than those without them, with the caveat that they
related to effectiveness only when strategy and goals and
objectives were aligned with them as well (Bart, et. Al., 2001).
 WRITING YOUR BUSINESS PLAN
A MISSION STATEMENT
• Communicates the organization’s reason for being, and how it aims to
serve its key stakeholders.
• Customers, employees, and investors are the stakeholders most often
emphasized, but other stakeholders like government or communities
(i.e., in the form of social or environmental impact) can also be one.
• Mission statements are often longer than vision statements.
• Sometimes mission statements also include a summation of the firm’s
values.
 WRITING YOUR BUSINESS PLAN
A good MISSION STATEMENT has the following attributes:
• It should state the purpose for which the organization exists.
• It should have a narrow focus.
• It should be clear.
• It should get to the point.
• It should be realistic, feasible, and achievable.
• It should be a succinct one sentence with few adjectives and adverbs.
• It should provide guidance for leadership and employees.
• It should let prospective employees know what the company is like.
• It should be unique to that organization.
 WRITING YOUR BUSINESS PLAN
The STARBUCKS MISSION STATEMENT describes six guiding principles that
also communicate the organization’s values:
1. Provide a great work environment and treat each other with respect and dignity.
2. Embrace diversity as an essential component in the way we do business.
3. Apply the highest standards of excellence to the purchasing, roasting and fresh
delivery of our coffee.
4. Develop enthusiastically satisfied customers all of the time.
5. Contribute positively to our communities and environment.
6. Recognize that profitability is essential to our future success.
 WRITING YOUR BUSINESS PLAN
A VISION STATEMENT
• It is a future-oriented declaration of the organization’s purpose and
aspirations.
• Mission statement lays out the organization’s “purpose for being,” and
the vision statement is based on that purpose, this is what we want to
become.
• Typically, vision statements are relatively brief, usually a one-liner
statement.
 WRITING YOUR BUSINESS PLAN
A VISION STATEMENT
• For example, Starbuck’s vision statement is “Establish Starbucks
as the premier purveyor of the finest coffee in the world while
maintaining our uncompromising principles as we grow”.
• Sometimes the vision statement is also captured in a short tag
line, such as Toyota’s “moving forward” statement that appears in
most communications to customers, suppliers, and employees.
 WRITING YOUR BUSINESS PLAN
A good VISION STATEMENT has the following attributes:
• It should state what the organization aims to be in the future.
• It should follow for growth and development.
• It should be inspiring to the employees. Now you can use
the adjectives and adverbs that didn’t belong in the mission
statement.
• It should be clear.
 GENERAL FORMAT OF A BUSINESS PLAN
1. Executive Summary. First and foremost, it should provide an
overview for readers.
2. Company description. This section is especially important when
securing funding as it provides a high-level overview of your
history, business legal structure, your products/ services, key
partners, and summaries of your financial and business goals.
3. Products/ services. Next, your business plan should include a
detailed description of the products or services you provide. This
section should illustrate how your product benefits your target
customers.
 GENERAL FORMAT OF A BUSINESS PLAN
4. Market analysis. In this section, you really need to explain two
things: the market need and how your products and services satisfy
that need. This includes targeted customer segments, industry
statistics, pertinent marketing data, and a thorough examination of
your competitors’ strengths and weaknesses.
5. Management team. Before anyone will invest in your company,
they want you to know who is running the business. Include an
organizational chart with departmental descriptions and information
regarding the owners, key employees, the management team,
board members, advisors, etc.
 GENERAL FORMAT OF A BUSINESS PLAN
6. Financial plan. The last section of your business
plan should be created with the help of a
professional accountant. Include important financial
statements, such as historical financial data from
the past three to five years, realistic budget
forecasts over the next five years and an analysis of
your all financial data.
 REFERENCES
https://www.businessnewsdaily.com/4533-business-plan-outline.html

https://www.score.org/resource/business-plan-template-startup-business

SAMPLE BUSINESS PLAN

https://www.uvm.edu/vtvegandberry/Pubs/SampleFoodBusinessPlanOklahomaState.pdf
https://www.nhsbdc.org/sites/nhsbdc.org/files/media/moose_mountain.pdf

https://www.hbs.edu/newventurecompetition/Documents/SE-TrackAppSuccess_BusPlan.pdf